Nasik Hayat

NASIK HAYAT - | www.linkedin.com/in/nasik-hayat |- EDUCATION Bachelor of Mathematics, University of Waterloo Sep 2013 –Aug 2018 Major: Business Administration Minor: Statistics Relevant Coursework: Statistical Analysis, Data Optimization, Business Strategy, Marketing, Experimental Designs in Business Achievements: Co-op Employer Evaluation – Outstanding, ActSci Technology Risk Case Competition -Winner, UW President Scholarship, Platinum Summit International Marketing Effectiveness Award - Innovative Rebranding Strategy and Execution SKILLS • • Tools: Google Analytics Suite (Analytics, Tag Manager, Optimize) Certified, Klipfolio, BI, Supermetrics, Trello, SharePoint, Jira, MS Access, Advanced Excel, SharePoint, Microsoft Office Suite, Google AdWords (Certified), HubSpot, Cloud Platforms Programming Languages: Python, R, SQL, MySQL, C, VBA, Scheme, ASM PROFESSIONAL EXPERIENCE Peel Islamic Cultural Center - Data Analyst • • • Pioneered data -driven business strategy to establish a sustainable and growing investment pool of over 450 investors for our new $6M project through Predictive Analysis Independently a ccelerated process flows through implementing data cleansing, resulting in an ROI of over 300% Introduced and took ownership of automating periodic reporting through scripts, decreasing report generation time by 2 hours/day Search Warrant Marketing - Digital Data Analyst • • • • Oct 2019 – Dec 2019 Sep 2017 – April 2018 Devised growth strategy for our SaaS clients, employing Social Media, Organic (SEO) and Paid (SEM) Channels that focused on acquisition of quality leads while maintaining minimum cost-per-acquisition (CPA) Spearheaded Analytics Infrastructure setup for a client’s UK market, revolving around multi-touch attribution model assisting them in achieving regional revenues of $5M+ Led A/B Testing in campaign creatives, content and design to optimize consumer journey which resulted in an 80% increase in completed engagement conversions Refined the consumer conversion process by analyzing consumer behavior and psychology to improve each stage the sales funnel cycle Toronto Hydro - Project Management Intern Sep 2015 – April 2016 • Initiated a new system of KPIs for efficiently identifying and resolving bottlenecks in all project management teams responsible for the $40M Rexdale Facility • Resolved budget issues with RevEx Projects by the preparation and presentation of a Maintenance Cost Schedule for the Senior Management to aid in an increment of the RevEx Budget for over 250 facilities • Increased the Facilities department’s productivity by 25% through automating the PO extraction process using Scripts and Queries CO-CURRICULAR AND VOLUNTEERSHIP ACTIVITIES TutorBright - Tutor-Mentor (Part-time) Dec 2018 – Present • Coached students in Statistical Models, Data Management and Functions to create a strong base for pursuing Data Science • Achieved an average increase of 23% in students’ grades University of Waterloo - Residence Life Supervisor April 2017 – Aug 2018 • Recognized as ‘Residence Life Leader of the Year’ for introducing mentorship sessions for over 120 incoming students in academics, extracurriculars and professional life • Awarded ‘Best Residence Programming’ for creative socials that led to record student engagement University of Waterloo Alumni Support - Student Development Associate • Jan 2017 – April 2017 Secured funding of over $1k+ from the Alumni community in order to financially assist underprivileged students