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Naseha Sameen
Career Progression
Naseha Sameen, has been working for last 12 years with senior leadership team (C-band), department MIS & Biz Analytics. In these 12
years, I have worked with 4 companies including top companies in Financial sector like FIS & Amex, across 7 key profiles including almost
all aspects of analysis, forecasting, Gap to Goal Analysis, Cost Optimization, Reduction of redundant or NVA, Automation, Process/Project
Ramp Up, Team & Process improvement.
Responsibilities ranged involved:
Strategic planning,
Documentation
Project Management
Migration & Ramp Ups
Process & Resource Optimization
Continuous Improvement & Automation
Cross-channel & departmental
communication
Relevant Experience
Naseha holds both graduate degrees in science, Master’s degree in Public Administration, post
degree diplomas in Computer Science and in creative writing. With job, she has managed to keep
alive her passion for writing. As a writer, she has successfully published her novella and is working
on novels.
Naseha believes in maintaining a very healthy “Business Goals - Creative Pursuits” balance, which
keeps both sides of brain healthy and sharp. Number crunching helps to ease writer’s block and
creative writing helps to see stories underneath the numbers easily and in a new light.
Right now, she is looking for a suitable position with a reputable company that is on path of
defining and redefining the standards, believes in holistic improvement and focuses on growth
path and expects the leaders to take their people to the new level.
Amex
Analysis of the driver & cause for gap between the target and goal & its impact on budget
Reduction of budget gap to goal due to agent behavior, process gaps, and system failures.
Reduction of TAT for web leads from 48 hrs. to 15 min
Yatra
Process Improvement & Project
Management
Core Group to create Performance Support Program to bench mark & improve Top Box
Customer Satisfaction using Applied Statistics & Six Sigma Methodology
Improved a team struggling to increase 2700 basis points in Customer satisfaction in 2 months
Customer Satisfaction using Applied Statistics & Six Sigma Methodology
Reduction of SLA from 48 hrs. to 10 hrs. and then 2 hrs. for Email Servicing US market
Performance Improvement through Statistical Process Control for Call Center Efficiency role
Customer Spending pattern analysis to improve the conversion ratio of target advertisement
Fare portal
Yatra
Amex
Cost optimization through Analytics
Revision of budget on basis of current and forecasted trend of the drivers like
yield, inflow on the revenue.
Shift Optimize Model to reduce FTE under-utilization by 30% for International
markets in India hub
Standardization of Appraisal & Call Center Efficiency matrix & LOB comparison
Analytical Dashboard for the performance with cause & What if analysis ->
reduction of rev. def from 34% to 12%
120% increase LOBs supported and reports generated in last 1 year while the ramp up was
only for 45% in team size
Real Time agent Adherence initiative reduced the abn% from 18% to 4%
Self-dependency of MIS team & customization of any report in AVAYA
Designing of customized CMS Reports on AVAYA reducing the man hours by 17% and
saving INR 3.5 lakhs
Executed and implemented automation SSMD (Green Belt) project to reduce 3 FTE per
month Customer Satisfaction using Applied Statistics & Six Sigma Methodology
Amex
Implemented automation Green Belt - IIY to reduce error & automate it. 100% automation, 0%
defect
New Reports, Dashboards with Insight, and Recommendation & Storyline
Reduction of budget gap to goal due to agent adherence.
Yatra
Automation
Reduction of gap due to agent behavior, adherence, process gaps, and system failures.
Movement of the team to the next level of Analysis and Reporting
Trained the MIS team on FSS, AVAYA reporting and Designed customized CMS Reports on AVAYA
Partnered with Marketing team for SEO using web and Google Analytics
Integration of Dialer, AVAYA and Chat system data for semi-automated dashboard for voice
and non-voice process
Partnering for Transition, including E2E plan for project implementation including for New
Set Up and Process Improvement Initiatives
Seamless migration for 100% UK & 80% Australia volume to India
Set up email support for Canada, European (non UK) and JAPA
markets
Set up the process for FSS for Int. markets in JAPA & European Markets – Disputes
Yatra
Amex
Proc Migration & New Process Set
Up
Major Project Highlights
Finance and Operation Reconciliation of Revenue
Ground work & E2E plan for set up of Chat System& ATT Mentoring for US market
Domestic Airlines Process from IGS & Set up Centralized Retail reporting
Fareportal -: 15th Sep 2015 – 22nd Jan 2016
Designation: Sr. Manager Business Analysis/MIS
Supported Markets: India, US, Mexico, Canada, UK
Team Size: 11
Responsibilities:
Process Set up and Stabilization
Analytics and Developments
Movement of Reports from Descriptive to Prescriptive Model
Gap to Goal analysis and providing action plans to achieve Revenue budget and Revenue & Cost Optimization
Driving Automation for process improvement, project management & applied statistics for business analysis
Providing Analytical Support and Standardizing method for performance improvement of Call Center and
Providing Strategies for Business Improvement to Top Leadership C-band
Driving Efficiency and Process Improvement across the team and Training them on advance analytics
Yatra.com -: 16th Jan 2012 – 10th Sep 2015 – 3 Y 8 M
Span: BA, MIS and WFM team Operation
Hubs Supported: All LOB across Yatra
Designation: Manager Business Analysis/WFM/MIS
Team Size: 12
Responsibilities:
Handled central MIS and WFM team to provide analytical and MIS support to all LOB for generating critical
reports/dashboards and result oriented analysis for short/long term planning for Operations and Leadership team
Provided holistic progress and growth to the team through skill enhancement, professional road map, and overall
personnel development
Designed and imparted trainings – Forecasting/Staffing/Scheduling, Error Proofing, Basic Quality tools, Effective
Business Communications, Trending & Data Interpretation and Basic Statistical Methods, Designing of customized CMS
Reports on AVAYA
In 1.5 years, planned and executed, 4 promotions in the team both vertical and horizontal after skill enhancement
Liaison with Finance/Marketing team for accurate projection and publication of Revenue/Cost/Profit and Loss
Gap to Goal analysis and providing action plans to achieve Revenue budget and Revenue & Cost Optimization
Driving Automation for process improvement, project management & applied statistics for business analysis
Providing Analytical Support and Standardizing method for measuring Customer Experience, reduction of Customer
Complaints and improvement of Customer Experience Matrix and Defect Ratio
Performance Improvement through Statistical Process Control for Call Center Efficiency to yield higher profits and
reduce loss
Moved Yatra from Descriptive Analysis to Predictive analysis
American Express: 9th Feb 2006 to 13th Jan 2012 ~6 Y Span: Work Force Management - Virtual Digital Network,
American Express, Resource Planning Center
Designation: Manager - Lead Business Analyst – Band:
30
Movement/Promotions: 4
Process supported: Disputes, Email Servicing, Payments, Recon
& Credits, American Express
Hubs Supported – JAPA, EMEA, LACC and USA
Responsibilities:
Forecasting and Capacity Planning for existing and new business like JAPA hub using regression and other statistical
model
Moved from Predictive analysis to Prescriptive analysis
Providing Analytics to create the global/local strategy for the market using Business Analytics technique like
Heptalysis, MOST, SWOT, CATWOE etc.
Providing/Partnering for Transition of business/process
E2E plan for project implementation including for New Business Set Up and Process Improvement Initiatives
Generating critical reports and result oriented analysis for short and long term planning for Operations and Leadership
team
Responsible for defined SLA – Providing consulting and guidance for Real Time Analyst and Operational Desk to ensure
SLA is adhered
Drive Six Sigma initiatives to bridge the gap, remove/minimize Defect and increase Fiscal gain
Projection of Business Performance for forthcoming months
Identify different projects that has scope of automation, Create E2E automation plan, drive automation and Implement
it across the Verticals
Carry out Performance Audit after automation
Created a training module for ATT Train the Trainers and learners
Prepared and implemented Individual Development Plans for team member’s holistic development
Gap analysis on Quality, Health of Compliance and Refreshers
Trained the learners on Complex scenarios that are not a part of regular training module
100% Sampling the work of learners, performance and trend analysis of learners
Provided weekly feedback and timely coaching on one to one basis
Designation: Sr. Team Member, O2 Online Post Pay
FIS :- 22-Mar-2004 to 20-Jan-2006 - 1Y 10M
Responsibilities:
1st Tier Tech and Financial Support on email for O2 Post pay Customer
Part of Rodeo team for Escalated queries
Professional Training
Awards
Six-Sigma White Belt
Six-Sigma Yellow Belt
Fast Track GB Training
Pinnacle Training for Leaders
Handling and Busting stress at work place
Conflict Management
Coaching and Feedback Sessions
Train the Trainers
Applied Statistics
Forecasting, Staffing, Scheduling
Minitab & Customization of AVAYA Reports
Diploma in Digital Marketing
3 Dream Team Awards – UK migration team, Tools and Capabilities, DRN
and as SME
Twice Awarded for Significant Contributor in CDM for designing and
developing Interfaces and automating two processes
6 Certificates for Process Improvement initiatives
Award for 5 weeks of 100% quality
Rookie award for earliest Certification
Won 10 Event Driven Customer Satisfaction Measure Award
Winner of four Spot Awards (Quarterly basis) for Innovation and Process
Improvement
Independent Projects:
St. Joseph’s Girl’s High School (http://www.stjosephsghschoolctc.org)
Conceived, Created and Managed the official website for the school and managed for over a year with SEO optimization
Tender Years (www.tenderyears.net)
Rectified the website for speed and content and maintained for a year
Managed Project Angel’s SMO/SEO/Business Analysis
Managed Woman at Work SMO/SEO/Business Consulting for 1st start up year
Social Media Footprints:
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