Naranjana Poswal

NARANJANA POSWAL Digital Marketing Executive Contact-- Ludhiana, Punjab, India Hard Skills Search engine Optimization Content Writing Google Analytics Google Search Console Keyword Planner Knowledge of HTML/CSS Google Adwords Wordpress Soft Skills Observation Decision making Communication Strong Team Player Time Management Microsoft Office Google Docs Canva Yoast SEO SEMRush HTML / CSS Google Tag Manager About Me Proficient SEO and content writer with a passion for crafting compelling digital narratives. Proficient in optimizing content for search engines and engaging audiences across various platforms. Skilled in leveraging digital marketing strategies to drive organic traffic and enhance online visibility. Committed to delivering high-quality content that resonates with target audiences. Professional Experience Unbox Mee World Holidays Oct 2022 – Present Key responsibilities: Optimizing on-page elements such as title tags, meta descriptions, headers, and internal linking structure to improve search engine visibility. Creating content, including text posts, video and images for use on social media. Monitored site traffic, back links and ad performance. Proficiency in creating and managing Google My Business (GMB) posts to enhance online visibility, engage with customers, and promote products or services effectively. Writing compelling and engaging blog posts, articles, web pages, and other digital content that aligns with SEO best practices. Developed & Executed effective SEO Strategy to gain organic traffic. Collaborating with other team members to ensure content meets strategic objectives and aligns with overall marketing goals. Crafted SEO-friendly content for websites and blog posts to increase organic traffic. Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings. Create a Social Media platform to engage a different customer from Facebook & Instagram. Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies. The Digisparrpow Mar 2022 – Sept 2022 Key responsibilities: Crafting high-quality written content optimized for search engines and targeted keywords. Conducting keyword research to identify relevant topics and phrases with high search volume and low competition.Be actively involved in SEO efforts (keyword, image optimization etc.) Managing social media channels, including content creation, scheduling, and engagement. Created and implemented complete SEO strategy for client's including on page and off page optimization, Forum Marketing, Social Media optimization, Back linking, blog promotion, content optimization, building web pages in HTML Creating custom Wordpress themes and plugins. Customizing existing clients Wordpress website to perform expected functionalities Education Background Ludhiana College of Engineering & Technology Bachelors in Information Technology Completed in 2019 SebizSquare 6 months Internship in Digital Marketing, Sebiz Infotech pvt. limited, Mohali, Punjab Completed in 2019 Numitech solutions 6 Weeks Training in PHP, Numitech solutions, Ludhiana, Punjab Completed in 2018 Developed responsive WordPress themes optimized for mobile. Developing and executing digital marketing strategies to drive online traffic and conversions. Conducting keyword research and optimizing website content for SEO. Creating and managing digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Analyzing data and performance metrics to measure the effectiveness of campaigns and identify areas for improvement. Staying updated on industry trends and best practices in digital marketing to maintain a competitive edge. Utilizing analytics tools such as Google Analytics and Google search Console to gather insights and inform decision-making. Avon Garments Nov 2019 - Feb 2022 Key responsibilities: Responsible for running all the companies social media channels Does various on-page tasks as well as off-page Use social media to enhance the profile and reach of the company Targeting customers through social media Monitoring all social media activities, websites Increase website Traffic Managed placement of display ads Wrote social media content using SEO best practices Research & analyze the keywords using tools. Unlimited Solutions June 2019 - August 2019 Key responsibilities: Find clients and foster long-term relationships Understand client requirements Employ recruiting methods to attract candidates (e.g Job advertising) Evaluate resumes and applications Source candidates using databases, social media etc Assume responsibility of pre-interview screening. Projects Infinity Decor & Sebiz Square Key responsibilities: Content Creation, Blog updation, Keyword research, Social Media Post creation, Business Listings, Creating Backlinks, Social Bookmarking