Nancy Maher
Senior Business & Data Analyst | 6+ Yrs in FMCG & Tech | S&OP • Workflow Automation • Market Expansion
SUMMARY
Business & Strategy Analyst | FMCG & Tech | 6+ Years Experience
Strategic-minded Business & Data Analyst with 6+ years of experience translating data into high-impact decisions for global
leaders like PepsiCo and Ureed. I specialize in building automated workflows, designing intelligent dashboards, and aligning
operations with growth strategies across MENA markets. From launching national FMCG programs to revamping master data
pipelines, my work has saved hundreds of hours and driven measurable performance improvements. I thrive at the
intersection of analytics, strategy, and cross-functional collaboration—whether it’s forecasting sales, optimizing exports, or
coaching teams to exceed KPIs. I’m passionate about using data not just to inform, but to transform.
PROFESSIONAL EXPERIENCE
PepsiCo Egypt
Dec 2021 – Jun 2025
Promoted twice within 3 years in recognition of high-impact project delivery, cross-market planning, and automation
initiatives.
Senior Sales Operations & Capability Planning Analyst
Dec 2024 — Mar 2025
PepsiCo Egypt
Cairo, Egypt
• Spearheaded capability planning within the Sales Ops team, delivering data-informed training initiatives that improved
execution KPIs by 25% across 1,000+ field personnel.
• Standardized the “Perfect Store” execution framework, enhancing visibility, compliance, and performance consistency
across key trade channels.
• Contributed to national Front-Line Mapping by deploying a tiering model that optimized resource allocation, internal
mobility, and performance tracking.
• Collaborated with field and data teams to refine Salesforce input processes, reducing data entry errors by 40% and
improving reporting accuracy.
• Acted as an operational enabler, aligning sales capability initiatives with commercial priorities and reinforcing behaviors
through targeted field coaching.
Senior Commercial and Franchise Analyst – Beverages
Jun 2023 — Nov 2024
PepsiCo Egypt
Cairo, Egypt
• Led S&OP planning, Rolling Forecasts, and 2024 COOP agreement by analyzing 5-year trends, aligning targets and budgets
with strategic goals.
• Conducted growth simulations and scenario planning for Saudi Arabia, supporting regulatory transitions and market entry
strategy.
• Oversaw budget tracking for three franchise bottlers, ensuring financial accuracy, data pipelining and compliance.
• Automated ETL pipelines for export reporting across the GCC, saving 170+ hours annually resulting in 75% faster reporting
cycles and improved data accuracy.
• Designed Machine learning powered performance dashboards, reducing manual analysis by 75% and enabling proactive
course corrections.
Senior Sales Analyst– Snacks
Dec 2021 — May 2023
PepsiCo Egypt
Cairo, Egypt
• Built automated workflows in SAP-GTM to track trade credit notes, saving 696+ hours annually.
• Co-developed sales target automation engine with PwC and IT, reducing manual planning time by 60%.
• Created interactive dashboards to track regional inventory forecasts, field sales execution, and discount consumption.
• Managed quarterly trade budget alignment with Finance, ensuring cost accuracy and risk mitigation.
Ureed.com
Jun 2020 – Apr 2023
Transitioned to a strategic consulting role after full-time success—recognized for driving platform engagement, operational
redesign, and cross-functional alignment.
Business Operations Specialist – (Part-Time)
Dec 2021 — Apr 2023
Ureed.com
Dubai, United Arab Emirates (Remote)
Part-time, remote role conducted alongside full-time position at PepsiCo
• Managed 300+ operational delivery projects, supporting high-value clients with customized workflows.
• Identified process inefficiencies and redesigned handoffs, improving delivery SLAs by 30%.
• Worked cross-functionally with tech and marketing to align data reporting with strategic KPIs.
Business Operations Specialist (Full-Time)
Jun 2020 — Nov 2021
Ureed.com
Dubai, United Arab Emirates (Remote)
• Prepared and maintained performance analytics for the marketplace, driving a 36% increase in platform engagement.
• Leveraged platform data to increase freelancer engagement by 36% and expand verified talent pool by 120%.
• Conducted root cause analysis on approval delays and revamped onboarding criteria, boosting approval quality by 60%.
• Developed reporting dashboards that tracked project completion times, freelancer conversion rates, and satisfaction
scores.
AIESEC Egypt
Nov 2016 – May 2020
Promoted to full-time national leadership role after 3 years of high-performance volunteering—recognized for driving strategic
growth, coaching excellence, and operational execution.
National Program Head – NGOs Sector
Mar 2019 — May 2020
AIESEC Egypt
Cairo, Egypt
• Led 18 university chapters to achieve 30% YoY growth in NGO placements by implementing national program strategy.
• Built quality control frameworks that improved program feedback scores by 20%.
• Conducted national coaching sessions and performance reviews to boost team alignment and delivery.
EDUCATION
Bachelors in Business Administration, Cairo University
2016 - 2020
SKILLS
**Analytics & Strategy: ** Data Analysis | Data Visualization | Statistical Analysis & Forecasting | Process Optimization |
Workflow Automation | Data Pipeline | Data Governance
**Tools & Tech: ** Power BI | SQL | Microsoft Excel (advanced) | Microsoft Word | Microsoft PowerPoint | SAP
**Finance & Planning: ** Financial & Business Analysis | Budget management | Sales & Operations Planning (S&OP)
**Project & People: ** Performance Management | Crisis Management | Stakeholder Management
**Soft Skills: ** Problem-Solving | Critical Thinking | Communication Skills | operating models | Strategic Planning
IMPACT HIGHLIGHTS
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Led national training rollout for 1,000+ sales reps, raising execution scores by 25%
Executed capability programs and successfully rolled out the Perfect Store initiative across Egypt.
Automated reporting systems saving 170+ hours annually across 3 regional markets
Streamlined export and credit note reporting, increasing accuracy and improving data reliability.
Achieved a 36% increase in platform engagement.
Designed performance analytics at Ureed.com that boosted user interaction and improved profile quality.
Enabled 30% Year-over-Year Growth in NGO Program
Designed national strategies at AIESEC Egypt, coaching university teams to drive program performance.
SELECTED PROJECTS
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Master Data Revamp – KSA, Yemen & Jordan
Standardized master data structures across 3 MENA markets, improving reporting accuracy and forecasting reliability.
Export Reporting Automation – GCC, NEA, EMA
Built automated pipelines to streamline export reporting, saving 174+ hours annually and enhancing SLA compliance.
Annual Operating Plan (AOP) Redesign – KSA Market
Led workshops with franchise leads to restructure performance metrics, aligning financial targets with market conditions.
COOP Agreement Planning – MENA Region
Conducted multi-year data analysis to support budget alignment and performance-based planning across franchise
partners.
VOLUNTEERING
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Local Committee Vice President – Incoming Global Volunteer Program
AIESEC Cairo University
Human Resources Trainee
Vodafone
Member of University Relations
Student Council of Cairo University
Nov 2016 - Feb 2019
Jun 2017 - Aug 2017
Oct 2016 -Sep 2017
