Nana Antwiwaa Adubofour Poku

NANA ANTWIWAA ADUBOFOUR-POKU- - ABOUT ME I'm a creative and results-driven person looking for a challenging opportunity where I can use my skills to increase revenue, improve efficiency, and solve problems. With a wealth of experience serving diverse clients, my expertise lies in understanding customer needs and offering practical solutions. WORK EXPERIENCE Entrepreneur ALMOND BLOOM 2020 - Present Established a thriving bakery specialized in niche pastries and desserts. Responsible for overseeing all facets of business operations, including production, quality control, and delivering top-notch customer service. Implemented cost-efficient strategies to optimize resource allocation and drive increased profitability. Established and nurtured vendor relationships to ensure an effective procurement engagement. Devised and executed marketing campaigns, including social media initiatives, to expand our customer base. Continuously improved menu options to suit changing customer preferences. Marketing and Customer Relations Executive GHANDOUR COSMETICS LTD September 2017 - January 2019 Established and maintained strong relationships with customers (retailers, wholesalers and distributors) ensuring satisfaction and loyalty. Led the sales team to drive sales and identify opportunities for growth. Managed a cross-functional team in different departments to meet customer and market needs, including timely delivery of orders, product supplies, product changes, etc. Managed all customer engagements, keeping them up to date with new product innovations and developments, including new product changes and launches, prices, etc. Conducted market research to identify emerging trends and consumer insights, contributing to product development decisions. Successfully oversaw operations of over 100 Shell shops and multiple Maxmart, Melcom, Shoprite and Game branches across different regions in Ghana. Managed the company's accounts on all eCommerce platforms, including Jumia Ghana. Assisted in the development and execution of marketing plans, including advertising, promotions, and product launches. Represented the company at activations, tradeshows and events, promoting the brand and identifying new prospects for the company. Programme Officer GHANA INSTITUTE OF ARCHITECTS January 2016 - August 2017 Created a comprehensive framework for Professional Standards. Established a procedural and process outline for Ghana Institute of Architects membership. Conducted evaluations of membership applications for individuals and firms. Crafted a detailed plan for Continuing Professional Development, including topics, budgeting, resource allocation, venue selection, and more. Formulated an extensive plan for Architectural Competitions, covering aspects such as rules, budgeting, stages, and guidelines for both government and private projects. Key Account Assistant for Modern Trade (National Service) NESTLE GHANA LIMITED October 2014 - September 2015 Enhanced merchandising in customer outlets by checking for product presence, expired products, pricing of products, product display etc. Efficiently managed customer orders and ensured timely deliveries. Ensured accurate account reconciliation by collecting payments from customers on schedule. Collaborated with the Key Account Manager and Key Account Specialists to coordinate promotions at selected outlets. Promptly informed customers about product price changes. Successfully introduced new products to customer outlets by listing them appropriately. Research Assistant (Intern) SCHOOL OF PUBLIC HEALTH- UNIVERSITY OF GHANA July 2013 Conducted interviews with mothers of infants aged 0 to 23 months to inquire about their children's vaccination status. Verified vaccination records by examining their weighing cards. Captured photographic evidence of vaccination details for documentation purposes. Documented the interview location using a mapping device. July 2012 Gathered information from students about their dietary habits over the past week. Engaged in discussions with the parents of these students to gather details about their own weekly meals. Conducted physical assessments, including weight, height, and BMI measurements, on both the selected students and their respective parents. Intern HUBTEL July 2012 Answered incoming calls and directing them to the appropriate recipients. Completed daily horoscope entries Worked on daily tips for fashion, dating, health. EDUCATION University of East London MBA February 2021 - September 2023 (Awaiting certificate) University of Ghana September 2010 - May 2014 Bachelor of Arts, Psychology with English Aburi Girls’ Senior High School 2006 - 2009 WASSCE, General Arts SKILLS Customer Relationship Management Time management Spoken and written communication Leadership Problem solving Self motivation Active Listening Interpersonal skills Multitasking Collaboration Conflict Resolution Critical thinking REFEREES Abigail Nikoi Mr. William Kwesi Dadson Head, Business Development & Marketing Convenience Retail Category Manager, Manager - Bentsi-Enchill, Letsa & Ankomah Vivo Energy Ghana Email:- Email:- Telephone: - Telephone: - Relationship: Immediate boss at Ghandour Relationship: Head of Modern Trade Cosmetics Limited Department at Nestle Ghana Limited