marketing strategy meeting with Nutshell
Mzimba-Mnandi’s first meeting with Marvin Lephakha from Nutshell
31st January 2021 at 21:00
Present: Lesedi Makoane, Namhla Hlanjwa and Marvin Lephakha
Agenda
1. What is Nutshell all about?
2. Plans for partnership between Nutshell and Mzimba-Mnandi
3. Mzimba-Mnandi’s vision
1.What is Nutshell all about?
Nutshell is a marketing and PR company that that works with building new and fresh businesses.
They deal mainly with connecting people through branding and advertising. They cater for different
industries. They have partnered with construction companies and have worked on PPE products.
They create campaigns through social media pages and websites and through word of mouth in the
form of billboards.
2.Plans for partnership between Nutshell and Mzimba-Mnandi
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Nutshell aims to take over the Facebook and Instagram pages as well as the website
of Mzimba-Mnandi as part of a long-term agreement.
There will be a 6-to-12-month probation period in which Nutshell will do the PR and
marketing for Mzimba-Mnandi at their own expense and in return they would require a
10% share of Mzimba-Mnandi.
Throughout this probation period, analytics will be done monthly to see if their tactics
are working and the clientele of Mzimba-Mnandi is growing
If at any point during the probation period Mzimba-Mnandi is not happy with the
services of Nutshell for any reason, then they are not obligated to pay back any costs
associated with the services of Nutshell
The partnership can only start once Mzimba-Mnandi has been registered as a
business
After registration, Mzimba-Mnandi needs to submit documents to Nutshell that outline
their vision, the angle and plans of the business and a full business proposal needs to
be submitted as well
Once Mzimba-Mnandi is ready to had over 10% of their company, both parties need
to sign a contract that is sufficient enough for the agreement
3.Mzimba-Mnandi’s vision
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Ultimately Mzimba-Mnandi wants to promote holistic wellness
They believe that advocacy for selfcare wellness is important
Social media and website want to move away from just posting videos and pictures
and move towards motivational quotes and content that is centred around health and
wellness
Mzimba-Mnandi aims to cater for large groups of people and see themselves moving
into the corporate space
Mzimba-Mnandi wants to have a centre that has a relaxation zone, a massaging
space, and a working space for its clientele