Naithan Clarence A. Cordero

Naithan Clarence Cordero Chief Creative Officer (11 months) Ladaw Cordero Media (- |-| PHP 95,000 | Makati, National Capital Reg Experience 13 years of total experience Mar 2017 - Present Chief Creative Officer (11 months) Ladaw Cordero Media | National Capital Reg, Philippines Industry Specialization Role Position Level Monthly Salary Advertising / Marketing / Promotion / PR Advertising/Media Planning Media Planning CEO / SVP / AVP / VP / Director PHP 65,000 Develop and manage digital marketing campaigns Oversee a social media strategy Manage and maintain the organisation’s website(s) Write and optimise content for the website and social networking accounts such as Facebook and Twitter Track and analyse website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content Edit and post videos, podcasts and audio content to online sites Arrange webinars and webcasts Create online banner adverts and oversee pay per click (PPC) ad management Write copy for email marketing campaigns Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Work on printed material to supplement online products Attend product launches and networking events Works with the Chief Executive Officer to develop cohesive and productive goals for the company and designs ways to meet them. Transforms rough ideas and general concepts into actions, projects, and completed products or messages. Leads the creative team and directs project completion in line with company goals. Develops design concepts that further the company’s brand identity. Inspires the creative team to more advanced and better using work using brainstorming sessions, team meetings, and other strategic tools. Formulates short and long term creative goals and strategies for achieving them. Maintains consistency over the quality and message of the creative team’s output. Evaluates the current status of the industry and the market to ensure delivery of relevant and useful products, messages, or branding. Anticipates the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory. Assigns tasks to creative team and supervises their timely completion. Monitors creative budget, making sure all projects are delivered within the projected parameters. Enforces deadlines and maintains efficiency in the creative department. Coordinates with vendors for timely delivery of goods. May 2015 - Present Chief Operations Officer (2 years 9 months) Philippine College of Health Sciences, Inc. | National Capital Reg, Philippines Industry Specialization Role Position Level Monthly Salary Education Corporate Strategy/Top Management Chief Operation Officer (COO) CEO / SVP / AVP / VP / Director PHP 50,000 Provide day-to-day leadership and management to a service organization that mirrors the adopted mission and core values of the company. Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectives. Responsible for the measurement and effectiveness of all processes internal and external. Provides timely, accurate and complete reports on the operating condition of the company. Spearhead the development, communication and implementation of effective growth strategies and processes. Collaborate with the management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of our organization. Motivate and lead a high performance management team; attract, recruit and retain required members of the executive team not currently in place; provide mentoring as a cornerstone to the management career development program. Act as lead "client-care officer" through direct contact with every client and partner. Assist, as required, in raising additional capital at appropriate valuations to enable the Company to meet sales, growth, and market share objectives. Foster a success-oriented, accountable environment within the company. Represent the firm with clients, investors, and business partners. Apr 2014 - Present CEO/Chief photographer (3 years 10 months) Hang All Memories Studios | National Capital Reg, Philippines Industry Specialization Role Position Level Monthly Salary Arts / Design / Fashion Arts/Creative/Graphics Design Photographer CEO / SVP / AVP / VP / Director PHP 50,000 -Advance skill set on traditional film and digital photography and keeping up to date with industry trends, developments and new techniques -Develops expertise with software to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults or moving objects around - Develops a good portfolio, building a network of contacts and achieving a reputation for quality and reliability in order to secure future assignments - Advanced knowledge at an extensive range of technical equipment, including cameras, lenses, lighting and specialist software -Manage the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns -Prepares proofs for approval - Compiles finished products for sale, such as albums and framed prints - Develops and monitors strategies for ensuring the long-term financial viability of the organization - Promotes a culture that reflects the organization's values, encourages good performance and rewards productivity - Hires, manages and fires the human resources of the organization according to authorized personnel policies and procedures - Evaluates the organizations and the staff's performance on a regular basis - Plan marketing and branding objectives - Analyze market trends and recommend changes to marketing and business development strategies - Design print ads and publications - Ensure brand messages are consistent May 2006 - Present Executive vice President (11 years 9 months) Philippine College of Health Sciences | National Capital Reg, Philippines Industry Specialization Role Position Level Monthly Salary Education Marketing/Business Development Business Development CEO / SVP / AVP / VP / Director PHP 50,000 - Manages business affairs and investment of the company - Develops, manages and implements Marketing Strategies - Communicate company strategy to board of directors. - Oversee revenue generation. - Ensure company policies and procedures are followed by each department. - Attract, retain and motivate staff. - Report and share information with the board to ensure they are kept fully informed on the condition of the organization and important factors influencing it. - Identify and lead new business opportunities. - Ensure highly productive relationships and partnerships for the benefit of the organization. - Sets goal, monitor work, and evaluate results to ensure that departmental and organizational objectives and operating requirements are met and are in line with the needs and mission of the company. - Participate in and nurture broad networks of alliances with others to exchanges knowledge and information about learning and change in support of change initiatives. May 2011 - Mar 2014 CEO (2 years 11 months) Crazy Monkeys Design Studio (Advertising Agency) Industry Specialization Role Position Level Advertising / Marketing / Promotion / PR Advertising/Media Planning Creative CEO / SVP / AVP / VP / Director - Creates annual operating plans that support strategic direction set by the board and correlate with annual operating budgets; submits annual plans to the board for approval - Collaborates with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision - Develops and monitors strategies for ensuring the long-term financial viability of the organization - Develops future leadership within the organization - Promotes a culture that reflects the organization’s values, encourages good performance, and rewards productivity - Hires, manages, and fires the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations - Oversees the operations of organization and manages its compliance with legal and regulatory requirements - Creates and maintains procedures for implementing plans approved by the board of directors - Ensures that staff and board have sufficient and up-to-date information - Evaluates the organization’s and the staff’s performance on a regular basis - Plan marketing and branding objectives - Expand product solutions and offerings. - Prepare marketing strategies alongside other company executives and staff. - Analyze market trends and recommend changes to marketing and business development strategies - based on analysis and feedback - Prepare and adhere to budgets. - Oversee creation and delivery of press releases, advertisements, and other marketing materials. - Design print ads and publications. - Ensure brand messages are consistent. - Gather and analyze customer insight. - Nurture and enrich all external perceptions of the company and growth of market share. - Engage consumers on social media. - Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. - Lead all areas of content generation and production across all media platforms. - Take calculated risks based on data-driven analytics. - Drive overall CRM and direct marketing. - Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. - Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader. Education 2016 Certified Digital Marketer Program Professional License (Passed Board/Bar/Professional License Exam) in Marketing | Philippines Major CGPA Media Advertising 96.0 / 100.0 International Institute of Digital Marketing 2009 Ateneo Graduate School of Business Post Graduate Diploma / Master's Degree in Business Studies/Administration/Management | Philippines Major CGPA Marketing Strategies and E-commerce 93.7 / 100.0 Skills Advanced Intermediate Marketing And Advertising, Marketing And Business Development, Photography, Creative Design, Creative Thinking, Product Development, Product Marketing Market Research, Photo Editing (Adobe Photoshop), Events Planning Languages Proficiency level: 0 - Poor, 10 - Excellent Language English (Primary) Filipino Spoken 10 10 Written 10 10 Additional Info Expected Salary Preferred Work Location PHP 95,000 National Capital Reg, Anywhere in Singapore Other Information ROTARY OF SAMPALOC, International Rotary- Vocational Sector Director Light of Jesus, PICC Feast 2014 Media Ministry ROTARY OF SAMPALOC, International Rotary 2014 Member, Committee Head THE SIX SIGMA MINDSET: Achieving & Sustaining Global competitiveness Ateneo Graduate School of Business - Rockwell, Makati Philippine Center for Creative Imaging (Seminar and Workshops) • Basic Photography by Jun Miranda • Digital Camera Fundamentals by Jun Miranda • Digital Imaging and Color Management Fundamentals by Jun Miranda • Mastering Outdoor Portraiture by Ibarra Deri • Creative Lightning for Studio Portraits by Ibarra Deri • Inner Vision 1: A Photography Workshop by Tilak Hittige • Adobe Photoshop CS4 Basics by Mario Ramirez • Advanced Photoshop CS4 for Photographers by Jun Miranda • The Ins and Outs of Wedding Photography by Patrick Uy • Feast for the Eyes: Professional Food Photography by Mark Floro • Fashion Photography: The Creative Process by Raymund Isaac • The Wedding Day: No Reshoots, No Excuses by Richel Mascarinas • Architectural Photography by Jojo Guingona • The Secrets of Product Photography by Ibarra Deri • Fine Art Nude Photography by Ibarra Deri About Me Age Telephone Number Address Nationality 32 years (- Unit 5114 One Rockwell West Tower, One Rockwell Dr, Makati, National Capital Reg, Philippines Philippines