Nagesh

 G.Nageswarrao Email:- Mobile: - Career objective: To associate with an organization which progresses dynamically and gives me a chance to enhance my skills and be a part of the team that excels and work towards the growth of the organization. Executive Profile Performance driven, leveraging ~ 8 years of experience in broad spectrum of Digital Consulting Services, Key Account Management, Digital Marketing & Analytics Astute exposure in providing consultancy to clients on business operations inclusive of strategies, executing targets in given time frame Efficiently identifying areas of concern, taking corrective, preventive actions & suggesting viable solutions Hands-on experience in analyzing business processes, conducting benchmarking study and using various business tools to assist the critical decision making process Incisive acumen in designing and implementing digital marketing strategies for clients across diverse fields to increase visibility and conversion while empowering marketing teams with data-driven insights Ramped up efficiency and reduced cost by migrating operations and product technology from proprietary system to the Google DoubleClick Digital Marketing platform Strategized and deployed successful Social Media campaigns and Search Engine Optimization (SEO) strategies for prestigious clients which in-turn led to a significant increase in exposure and revenue Educational qualification: Post-Graduation from Osmania University B.sc (computers) from Kakatiya University Professional Details: PPC Assistant Manager Emirates Holidays (Emirates Group) Hyderabad October 2018 to Till Date Planned and executed all Paid Media campaigns (Google, Bing and Facebook), increased the MOM revenue by 12%. Steering digital marketing strategies with focus on rapidly improving online B2C & B2B Emirates companies Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identified trends and insights, and optimized spend and performance based on the insights Brainstormed new and creative growth strategies Planed, executed, and measured experiments and conversion tests Collaborated with internal teams to crafted landing pages and optimized user experience Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrumented conversion points and optimized user funnels Collaborated with agencies and other vendor partners Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate Oversaw and managed all contests, giveaways, and other digital projects. Coordinated with advertising and media experts to improve marketing results. PPC Assistant Manager CosmicKent Global Hyderabad December 2017 to June 2018 Managing Paid Search accounts including planning, launching, and optimization Bidding Strategies, Ad Copy Testing/Optimization Monitoring progress of ongoing campaigns Suggestions on improving client’s campaign performance Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns – Search, Display, Gmail, YouTube and more. Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization PPC/SEM Analyst Brandhill Marketing Solutions Hyderabad April 2016 to November 2017 Develop and manage PPC Campaigns on Google (Search, Display Network, YouTube, Remarketing & shopping), Bing Ads & Facebook Ads. Responsible for implementing strategies to improve client’s ROI and formulate an effective Search Marketing Strategy that aligns with their business goals. Utilizing Competitor analysis tools to maximize the effectiveness of PPC campaigns. Sales Driven Approach and Generated high quality leads increasing the MOM ROI by 8% across clients. Creating campaign assets through accurate targeting (Google, Bing and Facebook Ads) Extensive Keywords Research Monitoring campaign performance, keyword leverage by keyword optimization, keyword diagnosis & work towards improving its impression share. Analyzing & optimizing key performance metrics, competitor analysis and auction insights. Presenting performance and insights through weekly client review sessions, ongoing reporting. Suggesting improvements for client’s advertising campaigns based on in-depth analysis Maintaining timely client communication with an understanding of any ad-hoc requirements Use Google analytics to suggest actionable insights to improve the business Bidding Strategies, Ad Copy Testing/Optimization Landing Pages Suggestions PPC/SEM Senior Executive PPC Pundit Hyderabad Feb, 2012 to March, 2016 Creating & Monitoring PPC campaigns to generate maximum ROI Implement PPC strategies and Bid Management Developed & managed PPC Campaigns on Google (Search and Display Network) & Bing Extensive Keywords Research Gather & evaluate the information on clients’ products Prepare reports for management through performance of projects Proficient with Microsoft Word, Excel (Pivot Table, VLOOKUP) Analyzing and updating the reports from Google Analytics, Google Webmaster, Shopping channels, PPC, SEO, like Cost, Spend, and Revenue for weekly and monthly. Optimizing PPC Campaigns, Bid Management Generating reports from Google Analytics, Google Webmaster Tools Certificates Google AdWords Certified Professional Facebook Blueprint Certification Google AdWords Advanced Search Certified Professional Google Analytics certified professional