MYLENE R. DELA CENA
DATA-DRIVEN BLOG CONTENT WRITER FOR
B2B SAAS AND MARKETING BUSINESS
P R O FILE
A B O UT ME
I help B2B SaaS & Marketing Businesses write
data-driven blog content to gain leads, new
sign-ups, and paying customers.
Let me help convert your blog readers into
leads!
E D U CATION
Bachelor of Business Administration Major in Management -)
RIZAL TECHNOLOGICAL UNIVERSITY
Philippines
C O N TACT INFO R M A T I O N
https://mylenedelacena.wordpress.com/-Cainta, Rizal PHILIPPINES
C L I C K TO SEE M Y P O R T F O L I O
S C H EDULE A FRE E
S T R ATEGY CAL L W I T H M E !
On this call, I will ask you some questions that
will help me create a strategic plan to actively
generate both traffic and leads from your blog.
Blogs are a popular, effective, and affordable
way to bring people to your business’ digital
domain.
However, if you are writing stuff, and people are
not reading it— your efforts are not paying you
off with a steady stream of traffic.
And guess what, traffic generation is only half
the battle!
Your ultimate goal should be CONVERTING THAT
TRAFFIC INTO LEADS!
Here’s what I can help you with:
Frequently update your blog with high quality
and valuable content.
Turn your blog into a lead generation machine.
Make your visitors take action or identify
themselves when they leave your blog.
Manage your social media accounts.
So if you want people to love your posts, come
back again and again, consider you as an
authority and expert in your industry and TAKE
ACTION…
If you CAN'T AFFORD TO LET YOUR
POTENTIAL LEADS DISAPPEAR WITHOUT A
TRACE, hop on a quick call with me.
CAREER SUMMARY
C R E ATIVE WRITE R , P A S S I O N A T E B L O G G E R & S O C I A L M E D I A
M A N AGER
Independent Freelancer (January 2009 - up to present)
Collaborates with different clients from United States, Europe, Australia, and Asia for long and short-term projects
such as Social Media Management, Content Writing, and Ghost Writing in different niches.
Curate and create content for blog posts and page updates from existing content.
Set up, organize, and modify social networking profiles.
Schedule and manage Twitter Tweets, Facebook posts, blog posts, as well as posts to other social media accounts.
Monitor social media conversations for new messages, followers, and engagement.
Reply and manage comments across social media accounts.
Compile marketing statistics from different analytics tools and native platforms
Generate weekly reports to show the progress of social media strategies.
Accomplishments:
I am a consistent TOP RATED FREELANCER for 3 years in a row with a 100% JOB SUCCESS SCORE in Upwork.
S O C IAL MEDIA M A N A G E R A N D C O N T E N T W R I T E R
IT Enterprise (UK) (February 16, 2016 - up to present)
Participates in social content brainstorms and brand meetings.
Research, write, edit and schedule social media content via Hootsuite, taking important dates to consider for content
generation, and ensures that content is relevant, engaging, and posted on a regular basis.
Responsible for the day-to-day scheduling, posting, managing, nurturing, and growing social communities.
Assist in monitoring/analyzing social media efforts and developing monthly reports. Monitor and respond on behalf of
the company across social media channels to encourage engagement with the online community. (Facebook,
Instagram, Twitter & Linkedin). Research industry and digital trends for share-out with internal stakeholders and
clients. Collaborates with internal departments on projects and assignments
Performs the same tasks as a Social Media Manager for the company and their clients who avail Bespoke Software
Packages, Web Development Packages, and Mobile App Development Packages with Social Media Management
Services.
Accomplishments:
Able to find influencers on Twitter, engaged with them, and made these influencers follow our account.
Increase Facebook posts’ reach and engagement without boosting, and spending money for promotion.
Remotely covered important exhibits attended by our team in London, through real-time posts on Facebook, Twitter,
and Instagram.
CAREER SUMMARY
B L O G CONTENT W R I T E R
BOOKIPI (August 2018 - October 2018)
Write SEO rich articles with topics about small business, accounting tips, customer stories, and inspirational ones for
the company’s blog under the WordPress platform.
Accomplishments:
I was with the company writing for their blog with high-engaging content when we won Best Mobile App Awards last
October 2018.
S O C IAL MEDIA M A N A G E R A N D C O N T E N T W R I T E R
FOURERR (March 17, 2014 - December 10, 2014)
Curate and create a month’s content for the company’s social media accounts.
Schedule contents using Hootsuite and Edgar. Publish and moderate posts on the company's social media accounts
Connect with influencers for guest posting and collaboration.
Participate in discussions (social networks and other online communities).
Responsible for searching for the correct target groups on social media Websites and initiate interactions.
Work closely with the Marketing Team, Project Manager, and the Founders.
Prepare weekly and monthly reports.
Accomplishments:
I was able to find and engaged with influencers to create reviews about Fourerr for link building.
Successfully submitted guest posts to high-ranking blogs as part go our link-building strategy.
B L O G CONTENT W R I T E R
VIRTARY (April 2012 - April 2013)
Write SEO-rich articles with topics about small businesses, accounting tips, customer stories, and inspirational ones
for the company’s blog under the WordPress platform.
S O C IAL MEDIA M A N A G E R A N D C O N T E N T W R I T E R
CWE GROUP Hong Kong (July 2010 - November 2011)
Developed, implemented, and managed the company’s social media strategy.
Managed and oversee social media content. Measured the success of every social media campaign.
Stayed up to date with the latest social media best practices and technologies.
Used social media marketing tools
Collaborated with the Marketing team. Communicate with industry professionals and influencers via social media to
create a strong network.