Mykola Novikov

Mykola Novikov Date of Birth 7 April 1984 Work -, orangear.com (Performance marketing software) Experience Digital Marketing Specialist (full-time, inhouse) SEO activities (Local SEO and Global) ▪ Web promotion for SaaS product. (Outreach, Link building) ▪ Media buying experience on CPM and CPA. ▪ Email marketing ▪ Competition analysis-, Forte Knowledge, Chicago, forteknowledge.com ▪ Marketing specialist (remote) ▪ ▪ ▪ ▪ SEO. Local SEO. PPC managing. Google AdWords, Facebook Ads. Managing Ad Material creation process -, Gepur (B2B, B2C woman’s apparel) Odessa, gepur.com Head of Digital Department. ▪ Data driven result-oriented online marketing Data analysis for ecommerce(target audience segmentation, goals setting, funnel analysis) o Ad campaigns analysis (media campaigns, PPC, email, etc.) o A/B test implementation and analysis o Ad team coordination (ad creative, ad placement, content creation-, Vertcomm, Moscow, vertcomm.ru o SEO specialist Multiples websites, different ad strategies ▪ Keyword research and PPC campaigns (over 20.000 keywords in Yandex.Direct campaigns) ▪ Managing advertising campaigns. ▪ Lead Generation-«HRFORUM» Kiev (professional association) hrforum.ua ▪ SEM manager Developing the Internet strategy of the company • Target setting for programmers, copywriters, designers, • Control of strategy implementation. • Corporate website promotion- «PR media» (advertising agency) prmedia.od.ua • SEO Manager Development of Internet strategy • Promotion and support for the corporate website • SEO consultant for clients of the agency- «SmartConference» (event management) smartconference.com.ua • SEO manager, online marketing Integrated online support for events created by the company • SE optimization of corporate websites- startup «Platinum» • SEO manager, online marketing Website promotion (SEO and SMO- Odessa State Economic University (HR management) • Education - AIESEC Odessa Professional skills Good knowledge of data collection and analysis of statistical information using Google Analytics • Advertising systems Google.Adwords, Yandex.Direct • Google Tag Manager. • Google Webmaster Tools • SEO Tools (SEOmoz, AHefs.com, Semrush, etc.) • Knowledge of CSS and HTML, basic jQuery. • Adobe Photoshop (banner creation) • CMS systems (WordPress, Joomla, Magento, etc.) • Identifying target audience. • Develop strategies of online promotion and budget estimation. • Keyword research. • Internal ranking factors (Content creation, internal linking, meta tags optimization) • External ranking factors (directories, article directories, link exchange, link building, etc.) • Usability evaluation (navigation, readability, registration forms and other forms, etc.) • Team player • Languages Russian – native language Ukrainian – second language English – advanced Romanian – basic