Muxin Li
muxinli.github.io
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linkedin.com/in/muxinli
Skills
Web and Software Development:
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JavaScript | JSON | jQuery
HTML | CSS | SASS
See demo reel
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Developed data tracking on websites using
Google Tag Manager, Google Analytics, and
Drupal CMS.
Quantified business value of services to attract
new clients.
Strategy and Analytics:
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Pragmatic Marketing PMC Level III:
Certified in market-driven product
strategies, roadmaps, user stories, and
personas.
Google Analytics
BMC Software | 2014 – 2015
Defined and ran social media strategy. Yielded
over 10,000 impressions and increased content
views by 123%.
Wireframes and Prototyping: See portfolio at
muxinli.github.io
Sushi Yan | 2011 – 2013
Product Management | 2016 – Present
Organized and ran marketing events.
Analyze market needs for support services on
Cloudline open standard servers.
All-China Women's Federation | 2009 – 2011
Hewlett Packard Enterprise | 2016 – present
Manage product lifecycle management and
strategy for Easy Connect product family.
Prioritize features backlog, identify new
opportunities, and maintain roadmap.
Coordinate launch process with engineering and
management.
Prototype new product landing pages and
develop a consistent user experience in
collaboration with web development teams.
HPE Rock Star employee recognition for
contributions to HPE Servers business.
UX, Analytics, Marketing | 2009 – 2015
Poetic Systems | 2015
Ran A/B tests on Google Ads, used results to
lower campaign cost by 63%, and increase total
click count and impressions by 31.8% and
213.8%.
Designed and proposed new website layout for
better user experience.
Guided redesign of online magazine for better
user experience; received positively by users.
Wrote press releases, created and edited
articles for the Women of China magazine.
Locatal | 2009 – 2011
Drafted business proposal for Mercedes Benz,
and consulted on company's marketing strategy
for Western markets.
Created and edited translations for China
Central Television, Giant Entertainment China,
and China Ministry of Environmental Protection.
Education
Master of Business Administration | Rice
University, Jones Graduate School Of Business |
2013 – 2015
Bachelor of Anthropology | University Of Virginia
| 2005 – 2009
