Musyimi Paul

1 Hashtag: #CapacityBuildingToAction INTRODUCTION The Mr. and Miss Climate Kenya National Gala Award serves as a green empowerment platform for young people to learn, network, and contribute meaningfully to our society. The initiative aims to create a space where green skills and ideas meet incubation, fostering sustainable solutions and innovative thinking among the youth. Event Objectives - Empower Youth: Provide a platform for young people to showcase their innovative ideas and solutions for climate mitigation and adaptation. - Skill Development: Offer opportunities for skill-building through exhibitions and workshops focused on climate-smart innovations, sustainable tourism and peace. - Networking and Collaboration: Facilitate connections among young innovators, industry experts, and potential partners to drive forward sustainable initiatives. Emphasizing Climate Justice & Strengthening Resilience Lively Hood The Mr. and Miss Climate Kenya National Gala stands as a significant climate justice initiative, aiming to address and mitigate the impacts of climate change through youth empowerment and innovation. By fostering a platform for green skills and ideas, the event seeks to ensure equitable solutions that benefit all sectors of society, particularly those most affected by climate change By utilizing these strategies and emphasizing climate justice, we aim to effectively promote the Mr. and Miss Climate Kenya Gala, attract a diverse group of participants, Partners, exhibitors, and ensure the success of the event in driving meaningful climate action. Event Activities Panel Discussion: Young People in the Climate Space A discussion featuring young leaders and innovators in the climate sector, sharing insights and experiences on climate action and sustainability. 2 Smart Climate Innovation & Green Skills Exhibition An exhibition showcasing climate-smart innovations and offering free skill-building workshops to equip attendees with practical green skills. Mr. and Miss Climate Kenya Sustainable Fashion Show and Gala A fashion show highlighting sustainable fashion, where participants demonstrate how fashion can be both stylish and environmentally friendly. Gala event to crown the overall winners of Mr. and Miss Climate Kenya. Historical Context The inaugural Mr. & Miss Climate Kenya(MMCK) National event was launched at KICC on the 28th of April 2023 after doing a pilot project on December 10th 2022 in Meru County at Alba Hotel. The one-day event, themed ‘Innovation in the Wake of Climate Change,’ supported the United Nations Framework Convention on Climate Change (UNFCCC), which established an international environmental treaty to combat dangerous human interference with the climate system. 3 Mr and Miss Climate Kenya 2022 Pilot Project – Meru County From the outset, the Meru County pilot project aimed to harness the energy, creativity, and passion of young people. Recognizing that the youth are the torchbearers of tomorrow, Mr. and Miss Climate Kenya sought to integrate them into the climate conversation in meaningful ways. Through collaboration with educational institutions, the project reached out to schools, colleges, and universities, engaging students in interactive workshops, seminars, and climate action campaigns. As Mr. and Miss Climate Kenya continues to grow, the impact of the Meru County pilot project serves as a testament to what is possible when young people are empowered to lead. 4 MR AND MISS CLIMATE KENYA OFFICIAL LAUNCH & NATIONAL GALA 2023 – KICC Nairobi 5 Success and Impact Stories. Over the past 3years, Mr. and Miss Climate Kenya has made significant strides in engaging young people across the nation in climate action. Through our dedicated efforts, we have reached a total of 40,000 young individuals. This achievement has been made possible through a combination of online digital campaign and offline activities, which have engaged 18,000 young people, and our on-the-ground initiatives, which have reached 22,000 through school activations, community dialogues, concerts, youth forums, and various activities. Engaging 28 Counties Our initiatives have successfully covered 28 counties, bringing climate awareness and action to diverse regions across Kenya. We are excited to expand our reach further, with a goal of covering all 47 counties. By extending our climate action activities to every corner of the country, we aim to build a unified, youth-led movement for sustainability. 6 The Power of Partnerships The success of Mr. and Miss Climate Kenya underscores the importance of partnerships. Our winners and county ambassadors have demonstrated the need for collaboration, influencing the climate advocacy space by representing the voices of young people. Their efforts have been amplified through strategic partnerships with government bodies, educational institutions, media outlets, community organizations, and the private sector. Looking Ahead As we continue our journey, we are committed to expanding our reach and impact. We look forward to engaging more young people, covering additional counties, and strengthening our partnerships. Through our collective efforts, Mr. and Miss Climate Kenya will continue to inspire and lead the way in climate action, representing the dynamic and powerful voices of Kenya’s youth. Our story is one of collaboration, empowerment, and unwavering dedication to a sustainable future. Together, we can achieve even greater milestones a The Mr. and Miss Climate Kenya winners and county ambassadors have been at the forefront of climate advocacy, utilizing their roles to forge partnerships and collaborations. They have worked tirelessly to spread awareness, educate communities, and implement climate-smart solutions. These young leaders have demonstrated that with the right support and opportunities, they can be powerful agents of change Significance The second edition of the Mr. and Miss Climate Kenya marks a significant milestone in Kenya's history, building upon the success of the inaugural event. This event serves as a transformative platform, catalyzing a paradigm shift in the mindset of young individuals towards climate change. Mr and Miss Climate Kenya 2024 National Gala targets 1,500 participants including exhibitors. 7 Marketing and Mobilization Strategy To achieve our target of 1500 participants at the National Gala, we will implement a comprehensive marketing and mobilization strategy, including: Digital Campaigns: Use digital platforms for targeted advertising, blogs, digital media, X (Twitter) charts, and promotional campaigns. Online Registration: Provide an easy-to-use online registration link to streamline the sign-up process for participants and exhibitors. Mainstream Media: Collaborate with mainstream media outlets to feature the event and highlight its significance. Influencers and Blogs: Partner with influencers and bloggers to amplify our message and reach a broader audience through their platforms. By utilizing these strategies, we aim to effectively promote the Mr. and Miss Climate Kenya National Gala to attract a diverse group of participants, partners and exhibitors, as we ensure the success of the event. PARTNERS 8 Benefits of Partnering with Mr. and Miss Climate Kenya National Gala Partnering with the Mr. and Miss Climate Kenya National Gala offers numerous benefits for your brand and organization. By aligning with this impactful initiative, you will not only gain significant exposure but also contribute meaningfully to a sustainable future through climate action. Here are the key benefits of partnering with us: Maximum Visibility of Your Brand Enjoy prominent visibility of your brand throughout the gala, ensuring your company stands out to a wide and engaged audience. Media Mentions and Media Tour Talk Shows Gain media mentions during our media tour talk shows, amplifying your brand's reach and association with climate advocacy. Logo or Business Name on Marketing Materials Have your logo or business name featured on all marketing materials, including banners, and digital promotions, ensuring consistent brand visibility. Feature on Promotional Videos Your brand will be highlighted in our promotional videos, which are shared across various media and digital platforms to generate excitement and engagement for the event. Social Media Mentions and Tags Benefit from social media mentions and tags on our digital campaign. Background Screen Display at the Gala Your logo will be displayed on the background screens during the gala, providing continuous visibility throughout the event. Bring Your Branding Materials 9 Opportunity to bring and distribute your branding materials at the gala, creating a tangible connection with the attendees. Networking Opportunities Engage in valuable networking opportunities with key stakeholders, including government officials, industry leaders, and climate advocates. Share a Word with the Audience Take the stage to share a word with the audience, highlighting your commitment to climate action and the importance of the partnership. One Exhibition Booth Secure an exhibition booth at the gala to showcase your products, services, or initiatives related to sustainability and climate action. Feature at the Mr. and Miss Climate Kenya National Gala Your organization will be prominently featured at the gala, associating your brand with this prestigious and impactful event. Contributing to a Sustainable Future By partnering with Mr. and Miss Climate Kenya, your organization plays a crucial role in supporting climate action and advocating for a sustainable future. This partnership not only enhances your brand's visibility and reputation but also demonstrates your commitment to addressing one of the most pressing issues of our time. Join us in making a difference and be a part of the movement that empowers young people to lead the way in climate advocacy. Together, we can create a brighter, more sustainable future for Kenya and the world. 10 Contacts: Phone: - /- Email:- 11