Mustapha Rifai Sraj
Search Engine Optimization Specialist - SEO Specialist
Email:-| Phone: - | LinkedIn: linkedin.com/in/mustapha-rifai-sraj
Professional Summary
Results-driven SEO Specialist with a proven track record of increasing organic traffic,
improving search rankings, and enhancing website performance across diverse
industries. Skilled in leveraging advanced tools like Screaming Frog, Looker Studio, and
Google Tag Manager to deliver data-driven insights and actionable strategies. Adept at
technical SEO, ethical link-building, and cross-functional collaboration with content and
marketing teams. Passionate about staying ahead of SEO trends and delivering
measurable results that align with business goals.
Professional Experience
Search Engine Optimization Specialist
RAGAZZA DIAMOND SDN. BHD.
Apr 2024 – Dec 2024
● Boosted organic visibility by 49% within nine months through targeted keyword
optimization and resolving over 3,000 URL indexing issues.
● Reduced website loading speed by 80% by identifying and optimizing elements
causing delays, significantly improving user experience.
● Presented SEO strategies and performance results to stakeholders, providing
actionable insights to enhance search visibility and drive business growth.
● Proposed and implemented a website redesign plan focused on schema markup
and user-friendly design, aligning with SEO best practices.
● Executed ethical link-building strategies, securing high-quality backlinks from
niche-relevant platforms to strengthen domain authority.
● Conducted comprehensive technical SEO audits, improving site speed, mobile
responsiveness, and metadata for better search engine rankings.
● Collaborated with content, performance marketing teams, and brand designers to
align SEO strategies with overall campaign goals.
Search Engine Optimization Specialist
Mr. Bur
Oct 2023 – Feb 2024
● Increased organic traffic by 60% within five months through targeted keyword
optimization and A/B testing.
● Delivered actionable SEO insights to stakeholders, driving improved campaign
outcomes and ROI.
● Spearheaded the migration from Wix CMS to Shopify, completing the transition
within one month while ensuring minimal disruption to SEO performance.
● Designed and implemented a user-friendly website layout, enhancing customer
experience and engagement.
● Built high-quality backlinks through ethical outreach strategies, improving
domain authority and search rankings.
● Conducted technical SEO audits, optimizing site speed, mobile responsiveness,
and metadata for enhanced visibility.
● Collaborated with content and performance marketing teams to ensure cohesive
SEO and content strategies aligned with business objectives.
Search Engine Optimization Specialist
ArchPrint
September 2022 – July 2023
● Increased organic traffic by 35% within three months through targeted keyword
optimization and A/B testing.
● Presented SEO strategies and performance results to stakeholders, providing
actionable insights to improve campaign outcomes.
● Developed intuitive, responsive websites and optimized content for competitive
keywords, achieving top search engine rankings.
● Implemented ethical link-building strategies, securing high-quality backlinks from
niche-relevant platforms.
● Conducted technical SEO audits, improving site speed, mobile responsiveness,
and metadata for enhanced search visibility.
● Collaborated with content and performance marketing teams to align SEO
strategies with overall campaign goals.
Search Engine Optimization Specialist
Smart Security
Jan 2020 – Apr 2024
● Improved search rankings and organic traffic by implementing on-page SEO best
practices, including schema markup and internal linking.
● Delivered actionable SEO reports and campaign analyses using tools like
SEMrush and Google Analytics.
● Mentored junior team members on SEO strategies, fostering a collaborative and
productive work environment.
● Developed and executed local SEO strategies, boosting visibility in local searches
and increasing foot traffic to physical locations.
● Conducted competitor analysis to refine SEO strategies, outperforming
competitors in key target areas.
● Utilized Screaming Frog and Looker Studio to identify optimization opportunities
and report on progress.
Licenses & Certifications
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Content Optimization Masterclass – Surfer SEO
Responsive Web Design – freeCodeCamp
Advanced Google Analytics – Google Analytics for Business
The Fundamentals of Digital Marketing – Google
SEO Foundations – LinkedIn
Google Ads Search Certification – Google
Social Media Marketing Foundations – LinkedIn
Skills
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Search Engine Optimization (SEO) & SEO Copywriting
Content Optimization: Audits, Repurposing, and Planning
Topical Authority & Internal Linking
Technical SEO: Schema, Canonical Tags, A/B Testing
Ethical Link-Building & Outreach Strategies
● SEO Tools: Screaming Frog, Looker Studio, Google Analytics, SEMrush, Surfer
SEO
● SEO Content Strategy & ROI Analysis
● Web Development: HTML, CSS, WordPress, Wix, Yoast SEO Plugin, Elementor,
Shopify
● Presentation & Reporting for Clients and Stakeholders
● Mentorship and Team Collaboration
Additional Highlights
● Delivered a career talk at SEGi College Kuala Lumpur, inspiring students to
explore careers in SEO and digital marketing.
● Demonstrated a proactive approach to staying updated on SEO trends and
incorporating emerging technologies into strategies.
References
● Available upon request
