Murssal Akramy

MURSSAL AKRAMY Fashion Communicator and Brand Storyteller CAREER HISTORY COMMUNICATIONS AND PUBLISHING CONTRACTOR Lampoon Magazine, Milan, Italy, Oct 2020 - Dec 2020 Increased the quality of featured targets and editorial pieces on the Lampoon Magazine online column, the 'Library', which increased weekly web traffic by an average of five per cent. Identified and analyzed website and DEM analytics to highlight strengths, weaknesses and opportunities. Coordinated collaborations with global organizations and events like Basel Hong Kong and Transmediale Berlin, to increase international brand exposure and awareness. PERSONAL PROFILE Results-driven, self-motivated professional with three years of experience managing full-scale PR campaigns for a Fortune 500 company. Strong knowledge of fashion culture, with a portfolio of fashion projects, including womenswear, menswear and still-life. Applies creative ideas to boost client experience and PUBLIC RELATIONS AND SOCIAL MEDIA SPECIALIST UPS Canada, Mississauga, Canada, May 2017-Feb 2020 Developed full-scale public relations and influencer campaigns to improve brand perception and raise awareness. The 2018 peak season campaign to promote UPS online solutions resulted in 10 radio/TV media stories with a total reach of 1.4M, a paid media partnership, over 45,000 social media engagements and a Twitter contest with 701 total participants. Sign-ups for UPS online solutions jumped over 50 per cent, over the two-month period. brand performance. Thrives in a fast-paced setting Managed the planning, development, and execution of special events and sponsorships, with strong time management and organization skills. including the UPS Cargo Bike launch project in 2017. Worked with the Toronto Mayor’s office Manages projects effectively, with strong attention to to host a joint press event outside City Hall, organizing logistics, creating and distributing detail, media materials, and preparing remarks for the president of UPS Canada. The event generated and communicates ideas concisely and confidently. International background with a global network of contacts. Open to relocate. over 30 local and national stories in top print, radio and broadcast media. Developed and distributed press materials and creative content to showcase brand announcements and new services. Maintained up-to-date media lists, and monitored clips and features in print and online media. SKILLS AND ABILITIES Advanced written and verbal communication. Strong sense of creative direction. EVENT COORDINATOR AND STYLIST Petals and Pearls, Toronto, Canada, Jan 2018 - Jan 2020 Excellent knowledge of social and traditional Coordinated the Petals and Pearls editorial shoot in the WedLuxe Summer/Fall 2018 and media measurement and reporting. Winter/Spring 2019 editions, using a strong sense of style and a keen eye for fashion and Technical knowledge of platforms like Cision, visual composition. Managed clothing and accessory loans from local luxury retailers, Meltwater, TrendKite, Google Analytics, MRP and organized set production set-up and tear down, and provided creative direction to Adobe Creative Suite. Video production and photography. Editorial and still-life styling. partners based on concept designs. Assisted with planning, design and day-of coordination for the Sabrina X Makeup Master Class. The sold-out event received high praise from industry bloggers, influencers and MUAs. Team player and problem-solver, with strong Successfully organized small and large-scale luxury events, using strong attention to management skills. detail and a high level of creativity. Built customer loyalty through fostering strong Committed to continuous learning and staying up- relationships, which led to an increase in referral clients. to-date on current and emerging fashion trends. Proven experience in building strategic PUBLICITY INTERN relationships. Bell Media, Toronto, Canada, May 2016-July 2016 CONTACT DETAILS: Collaborated with a team of four members to coordinate media requests, press junkets and high-profile events for networks including E!, Much, MTV and M3. Organized accreditation and outreach to key media and influencers who attended the Phone:- Email:-LinkedIn: @murssalakramy Portfolio Website: https://amurssal.wixsite.com/my-site 2016 iHeartRadio Much Music Video Awards. Assisted in-house stylist with day-to-day tasks and dressing talent for editorial shoots. MURSSAL AKRAMY Fashion Communicator and Brand Storyteller ACADEMIC HISTORY IED ISTITUTO EUROPEO DI DESIGN MILANO Master, Fashion Communication and Styling Graduated December 2020 HUMBER COLLEGE Postgraduate, Public Relations Graduated May 2016 YORK UNIVERSITY Bachelor or Arts, Communication Studies Graduated September 2014 VOLUNTEER SUMMARY Women’s Leadership Development Committee September 2017 – February 2020 Coordinate community events to encourage diversity at all levels within UPS Canada IMG Canada October 2014 Spring/Summer 2015 Collections World MasterCard Fashion Week Toronto Lotus Leaf Communications October 2010 Spring/Summer 2011 Collections LG Fashion Week Toronto, OR by Angela Chen Show