Muhammad Usama Ashraf
(Product Designer)
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Lahore, Pakistan
Professional Summary
I’m a Product Designer with 4+ years of experience helping SaaS, fintech, and e-commerce teams bring ideas to life —
from Ideation and early sketches to fully launched products. I’ve led cross-functional workshops, translated business
needs into intuitive user experiences, and built design systems that cut delivery times by up to 40%. My work has
consistently improved engagement and conversions (brands SM +35% engagement, +18% conversions) while keeping
teams aligned and efficient. Throughout the journey I’ve developed multiple skills in UX design and marketing which
helped me to empathize with client’s needs about their desired products. I enjoy bridging creativity with strategy,
mentoring designers, and creating user-focused solutions that don’t just look good but also perform for the business.
Work Experience
Senior Brand Designer
Dzine LTD UK (Remote)
2024 – Present
Hired by Dzine LTD to lead brand design of four reputable e-commerce brands.
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Lead a core design team of designers set workflows and QA that cut delivery time by ~35% and reduced revision
cycles by ~25%.
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Partnered with marketing and product teams to create paid-social creative. Designed and launched Amazon A+ /
EBC modules and listing imagery for 20+ SKUs, improving listing engagement by ~35% and conversion rate by
~18%. Ensured all assets met Amazon creative guidelines and accessibility standards
Senior Product Designer
WAC Consultant (On-site)
2023 - 2024
Full time role of Designer and Marketer. Delivered, brand identity and marketing creative for WAC.
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Designed brand identity and expo materials for multiple clients; delivered assets used in paid campaigns and inperson events. Introduced Handoff templates that improved design-to-marketing efficiency by ~35%.
Coordinated with cross-functional teams (marketing, product, C-suite) to meet KPIs.
UX / Product Designer
Khired Networks (Onsite)
2022 – 2023
Product design and strategy role focused on delivering the whole product from concept to fully designed interfaces.
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Designed product UI and brand identity from concept to delivery; created site maps, user flows, wireframes and
hi-fi mockups. Ran stakeholder workshops to gather requirements and align on product vision.
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Built interactive prototypes used in usability testing and stakeholder demos. Created component templates and
design documentation to keep handoffs to developers smooth and consistent.
UX / UI Designer
Programmers Force (Onsite)
2021 - 2022
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Produced user flows, wireframes, mockups and clickable prototypes for web and mobile apps.
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Communicated with product managers and UX designers to translate project requirements and business
objectives into polished user interfaces Created maps, models and templates for diverse projects.
Visiting Lecturer
Government Post Graduate College
2018 – 2019
Performed duties in accordance with regulatory guidelines according to Government of Pakistan.
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Delivered lectures and practical sessions in computer related subjects; maintained excellent attendance and
punctuality. Mentored students and supported departmental activities.
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Demonstrated respect, friendliness and willingness to help wherever needed.
Education
BS in Computer Science
Government College University Faisalabad (2014 – 2018)
Technical Skills
UX Research: User research, Targeted audience
Product Definition: Stakeholder interviews, value proposition mapping, Problem statement, sketching.
Research & Analysis: Requirement gathering, Competitor research, customer journey map, User personas.
Flow Diagrams: User flow, Information Architecture.
Prototype and Wireframes: Low fidelity, High fidelity, Testing wireframes.
User Interface (UI): Coloring, Typography. Layouts, components, design systems.
UX Audit: Analytics review, heatmaps for user behavior.
Graphic Design: Image editing, Video editing, marketing material design, logo design.
Tools: Figma, Figjam, Sketch, Adobe Photoshop, Adobe Illustrator, Canva, Capcut, Notion
Licenses & Certifications
IBM Design Thinking
