Muhammad Umair

Umair Amil, SEO Specialist https://www.linkedin.com/in/umair-amil/ | Karachi-- Summary Highly skilled and results-oriented SEO Specialist with over 8 years of industry experience in developing and executing comprehensive SEO strategies that significantly increase organic traffic, improve search rankings, and enhance online visibility for businesses. Proven ability to manage all aspects of SEO, from on-page optimization and technical SEO to link building and content strategy. Expertise in utilizing SEO tools and analytics to measure success and drive continuous improvement. Experience SEO Specialist Humantek • Karachi Present Developed and executed comprehensive SEO strategies for company projects, increasing organic traffic for the website by 166% within three months. Implemented advanced on-page SEO, optimizing content and website structure for company projects, leading to a 160% increase in traffic for the website. Managed a client's website, achieving top 3 positions in New Jersey for targeted keywords. Utilized technical SEO to enhance site performance, resulting in a 40% reduction in page load times, achieving consistently high page speeds of 90 to 95 from previous levels of 50 to 60. Integrated semantic SEO and semantic content networks, boosting relevance and organic search traffic. Crafted PPC campaign strategies, identifying market gaps to maximize ROI. Conducted research to uncover new opportunities, refining strategies that align with client goals. Impact: Enhanced overall online visibility and search rankings for company projects, contributing to growth and engagement. SEO Specialist TECHNUX • Karachi 06/2022 - 04/2023 Managed SEO for a company project, starting from scratch and achieving a substantial milestone of 40,000 visitors per month, leveraging an auction domain with a strong link profile. Reviewed and optimized client sites for better keyword targeting, URL strategies, and website architecture. Developed and implemented quality link-building strategies, contributing to an increase in domain authority. Provided detailed reporting and analyses using Google Analytics and Google Search Console. Collaborated with editorial and marketing teams to drive SEO in content creation, which significantly boosted engagement rates. Impact: Achieved a milestone of 40,000 monthly visitors, improved domain authority through effective linkbuilding, and boosted engagement rates through collaborative SEO efforts at TECHNUX. SEO Specialist 1st Step Shoes & Bags • Karachi 10/2020 - 05/2022 Managed local SEO, on-page SEO, off-page SEO, and technical SEO, resulting in significant improvements in search rankings. Recommended changes to website architecture, content, and linking, leading to higher visibility for numerous keywords. Conducted technical audits, keyword research, and competitive analysis, driving a substantial increase in organic traffic. Impact: Achieved over 32,000 clicks and 306,942 impressions for the homepage and similar impressive results for category pages, significantly boosting the brand's online presence. SEO Specialist Memorable Events Planning & Decor • Carolina 01/2018 - 05/2018 Conducting technical audits and on-page optimization to enhance the company's website visibility on search engine results pages. Recommending improvements to website architecture, content, and linking strategies to boost SEO rankings for target keywords. Performing continuous keyword research, expansion, and optimization to expand organic search presence and drive relevant traffic to the site. Researching and implementing content strategies for organic SEO success. Managing Google and Bing Webmaster Tools to monitor crawling and indexing issues. Implementing XML sitemaps, robots.txt files, and 301 redirects to facilitate effective search engine crawling and indexing. Optimizing landing pages for enhanced search engine visibility. Developing and executing link-building strategies to strengthen the website's authority. Impact: These efforts were aimed at improving online visibility and attracting more traffic for Memorable Events Planning & Decor. SEO Executive ABS Technology • Karachi 06/2017 - 09/2017 Served as an SEO Specialist for a US-based auto transport company. Managed comprehensive website optimization, spanning from On-Page SEO to Off-Page SEO strategies. Conducted competitive analysis to identify optimization opportunities. Implemented advanced On-Page SEO techniques to enhance website structure and content quality. Executed diverse link-building strategies to boost website authority and visibility. Impact: Achieved significant improvements in search engine rankings through strategic SEO initiatives. Personal Project 02/2019 - 05/2021 10 Best Digs operated as an Amazon affiliate website specializing in Blenders and Juicers. Responsibilities included: Conducting niche research, competitive analysis, and thorough keyword research. Developing effective link-building strategies to enhance SEO rankings for targeted keywords. Analyzing and recommending website architecture changes for optimization. Impact: Achieved top rankings on Google's first page, with several keywords securing positions in the top 3 spots. Personal Project 02/2016 - 02/2020 Fit Foot Pro operated as an Amazon affiliate website specializing in shoes. Responsibilities included: Developing and executing link-building strategies to enhance SEO rankings for targeted keywords. Conducting niche research, competitive analysis, and comprehensive keyword research. Achieved top 3 rankings for several articles on Google and other search engines. Impact: The website attracted 7,000 monthly visitors internationally, driven by effective SEO strategies and content performance. Skills SEO, On-Page SEO, Off-Page SEO , Technical SEO, Keyword Research, Competitive Analysis, Website Audit, Semantic SEO, PPC Campaign Strategy, Semrush, Screaming Frog, KWFinder, Social Media, Content Creation, SEO Copywriting, Google Analytics, Wordpress, Digital Marketing Education Bachelors in Computer Science (BSCS) University of Karachi (UBIT) 01/2023