Muhammad Saud

Muhammad Saud Digital Marketing Specialist Islamabad, Pakistan - | - Professional Summary Creative and analytical Digital Marketing Specialist with a background in civil engineering, blending data-driven decision-making with an innovative approach to social media and digital marketing. Experienced in developing and executing strategies that drive engagement, boost brand presence, and increase conversion rates. Known for a solid foundation in strategic planning, creative content, and performance analysis, I excel at transforming complex data into actionable insights to fuel growth. Core Skills • • • • Digital Marketing Tools: Meta Ads, Google Ads, A/B Testing Strategic Campaigns: Audience Targeting, Sales Funnel Optimization, Campaign Architecture Content Expertise: Content Strategy, Visual Storytelling, Creative Design Analytics & Reporting: Performance Analysis, Data-Driven Optimization, Conversion Tracking Professional Experience Hifi Marketing & Technologies Social Media Manager Feb 2022 - Sept 2024 • • • • Strategic Digital Marketing: Spearheaded digital campaigns across multiple platforms, increasing brand reach and engagement through well-structured, data-backed strategies. Creative Content Development: Curated high-impact visuals and content for social channels, fostering brand consistency and driving follower growth. Sales Funnel Engineering: Applied structured funnel strategies that elevated conversion rates by guiding customers from awareness to action with seamless transitions. Performance Optimization: Regularly analyzed campaign metrics, refining approaches based on actionable insights to continuously improve results. Education BS in Civil Engineering Equipped with a strong foundation in problem-solving, analytical skills, and a detail-oriented approach that enhances my ability to create effective digital marketing solutions. Certifications • Digital Marketing Expertise: Google Ads, Meta Ads • Health & Safety: Construction Safety and Health, First Aid at Workplace, Fire Safety, IOSH Professional Memberships • Pakistan Engineering Council • National Youth Council of Pakistan • Washington Accord Affiliated