I’m a result-driven Digital Marketing Specialist based in Lahore, Pakistan, with over 6 years of professional experience managing digital campaigns for clients in the UK, Australia, and Pakistan. My expertise spans Social Media Marketing, Google Ads, SEO, Lead Generation, Content Strategy, and Conversion Rate Optimization.
Work Experience:
Digital Marketing Manager - Remote – G Force Tyres (UK)
March 2022 – Present
Managed PPC and social media campaigns across multiple UK locations.
Optimized landing pages, increasing conversion rates by 300% and reducing cost per conversion by 50%.
Implemented email nurturing and retargeting strategies, improving customer retention by 25%.
Utilized analytics tools (Google Analytics, Meta Insights, Hotjar) to refine performance.
Digital Marketing Manager - Remote – Brains Hub (UK Digital Agency)
January 2021 – February 2022
Led social media marketing and content campaigns for agency and client accounts.
Developed lead generation funnels using Facebook, LinkedIn, and Google Ads.
Collaborated with designers and developers to build high-converting landing pages.
Marketing Manager - On-site – Ad Republik Media (Lahore, Pakistan)
July 2019 – December 2020
Oversaw marketing strategy and execution for in-house and client projects.
Increased lead generation by 25% quarter-over-quarter using a multi-channel approach.
Handled reporting, campaign optimization, and budget allocation.
Digital Marketer – Markhors Apparel & Co. (Australia-based E-commerce Brand)*
Freelance, 2018 – 2021
Ran paid advertising campaigns that generated over $200,000 in annual revenue.
Managed influencer collaborations and seasonal promotions to boost customer engagement.
Skills & Tools:
Facebook Ads, Google Ads, TikTok & LinkedIn Ads
SEO (On-page, Off-page, Technical), SEM
Email Marketing (Klaviyo, Mailchimp)
Analytics & CRO (GA4, Hotjar, Tag Manager, Meta Pixel, Google Analytics)
WordPress, Shopify, Canva, Meta Business Suite, Zapier, GoHighLevel
I am recoganized as a Digital Marketing Specialist and continuously stay updated with industry tools, platforms, and trends. Whether it's launching a new brand, scaling ad accounts, or optimizing funnels, I bring clarity, creativity, and performance to every project.
Please feel free to check out my portfolio or request work samples that showcase the ROI-focused strategies I’ve implemented for clients globally.