Muhammad Atif Zafar

Atif Zafar Email:- Objective Motivated and detail-oriented Junior Media Buyer with 1.5 of experience in media planning, ad placement, and campaign optimization. Seeking to contribute analytical skills and creativity to drive successful advertising campaigns and maximize ROI for clients. Professional Experience Junior Media Buyer CS &A Aug 2024 – Present Developed and executed paid media strategies to achieve client objectives across digital channels. Managed ad budgets of up to [specific amount] per month, ensuring optimal spending and maximum ROI. Conducted A/B testing to refine ad creative’s and audience targeting, increasing conversion rates. Collaborated with the creative team to design compelling ad campaigns that resonate with target audiences. Provided detailed performance reports and actionable insights to clients and internal stakeholders. Jr Paid Media assistant Cience Jan 2024 – Jul 2024 Supported senior media buyers in executing campaigns and monitoring ad performance. Researched and identified target audience segments to enhance campaign effectiveness. Assisted in budget tracking, invoice reconciliation, and ad placements. Prepared post-campaign analysis reports to evaluate performance and suggest improvements. Jr Media Buyer Ad Central Apr 2023 –Dec 2023 Managed different social media platforms posting and content management Skills Media Buying Expertise: Proficient in managing ad campaigns across platforms like Google Ads, Facebook Ads, and Instagram. Analytical Skills: Skilled in analyzing performance data to optimize campaigns and improve key performance indicators (KPIs). Budget Management: Experienced in allocating and monitoring budgets effectively to meet client goals. Creative Collaboration: Ability to work with design and content teams to ensure cohesive campaign execution. Tools & Platforms: Familiar with tools like Google Analytics, Facebook Business Manager, and Excel for data tracking and reporting. Communication: Strong interpersonal skills to maintain client relationships and collaborate with crossfunctional teams. Education Bachelor’s Degree in Marketing/Advertising/Communications Virtual University Relevant Coursework: Media Planning, Digital Marketing, Data Analytics Certifications Google Ads Certification Meta Blueprint Certification