Muhammad Asif Sheikh

CORE COMPETENCIES MUHAMMAD ASIF DISCIPLINED, DEVOTED, INNOVATIVE AND EVER OPTIMISTIC INDIVIDUAL Strategic HR Leader | Talent Acquisition Specialist | Technical & NonTechnical Recruiter | Recruitment Strategy | HR Operations | Payroll & Benefits | Employee Engagement | Talent Pipeline Builder | FMCG, IT, Ecommerce Management | Organizational Development | Performance Management | Driving People & Culture Transformation | WORK EXPERIENCE HR & TA Executive (April 2025 – Present) TriVA.Global, Gojra PROFILE I am a Talent Acquisition Specialist and Senior HR Executive with experience in sourcing, recruiting, and onboarding top professionals across IT, Digital Marketing, and E-commerce industries. I specialize in identifying high-quality talent through strategic sourcing techniques including LinkedIn recruiting, Boolean search, and global talent networking. I actively recruit professionals in the domains, Software Development & IT Engineering, DevOps & AI Automation, Digital Marketing & SEO, Ecommerce (Amazon, Walmart, Shopify, eBay, Bol.com, Etsy), Creative & Design Roles (Graphic Designer & Video Editors), Textile, FMCG, Dairy, Industries and as per task or requirement. My focus is building strong talent pipelines and connecting organizations with professionals who drive innovation and business growth. I am always open to networking with talented professionals, hiring managers, and industry experts worldwide. TriVA Global is a dynamic leader in the IT and digital solutions industry, specializing in e-commerce growth, web development, AI-driven services, digital marketing, Google Ads management, Amazon and marketplace optimization, Shopify management, social media marketing, lead generation, video editing, graphic design, prompt engineering, and personal branding. Driven by innovation and excellence, TriVA Global empowers businesses, entrepreneurs, and content creators with tailored strategies that enhance brand presence, drive engagement, and maximize conversions in the digital landscape. • • • • • • • • • • • Collaborate closely with managers to understand their needs, define role requirements, and build effective interview processes. Manage the full recruitment lifecycle for various roles (Tech, Marketing, Creatives, E-Commerce operations), from drafting job descriptions and sourcing to screening, interviewing, and offer management. Proactively source passive candidates through various channels including LinkedIn Recruiter, industry-specific job boards, tech communities, and employee referrals. Champion an exceptional candidate experience at every stage, ensuring timely communication and a professional, engaging process Maintain and optimize our Applicant Tracking System (Manatal), ensuring data integrity and generating recruitment analytics reports and contribute to employer branding initiatives by showcasing our company culture on social media and at industry events. Act as a key point of contact for employee queries regarding HR policies, procedures, and benefits. Prepare employment contracts, variation letters, and other HR-related documentation. Maintain accurate and up-to-date employee records in our Human Resources Information System (CRM). Monitor daily attendance to ensure compliance with company policies, manage leave applications and maintain accurate leave records, and address attendance-related issues by implementing corrective measures. Process payroll, tax deductions, and employee benefits while coordinating with finance and accounts for salary disbursements. Organize employee engagement activities to boost morale and productivity while promoting a positive workplace culture and employee well-being Promoting and implementing a well-designed compensation and rewards strategy aligns employee performance with organizational goals, creating a motivated and satisfied workforce. Managing employee compensation and rewards (EOBI, PESSI, PWWB, Bonuses and incentives, monetary rewards, Employee of the Month programs, paid time off, health insurance) and other benefits. them by written and verbal conversation CORE COMPETENCIES HR Operations & Compliance // Talent Acquisition & Recruitment Payroll Management // Organizational Development Compensation & Benefits // Employee Relations & Engagement Policy Development & Implementation // HR Reporting Technical Skills: • • • • • • • • • • • • • • • • • • • WORK EXPERIENCE Full-cycle recruitment Employer branding and marketing Advanced Boolean Search Maintaining standards LinkedIn Placement & On-boarding Employment Law & HR Affairs MS Agreements Negotiations Internal database Client Relationship Management Database Management Talent sourcing and pipelining IT Knowledge Internet Browsing Reporting Team Building Training 360 Recruitment Deputy Manager HR C-Trans (Pvt) Limited Leading Textile Auxiliaries chemical industry in Pakistan Chawla Dairy Farm Modern state-of-the-art dairy farm located in the city. Australian cows known for their high-quality milk production. Chawla Foods To adopt safe and hygienic procedures for the production of pure dairy products. Chawla Agri Farm In a moderate way of Agriculture to provide fodder for animals and crops for all. • • • • • I.T TOOLS SKILL • • • • • • • • • • (May 2024 – April-2025) Chawla Group, Faisalabad • Microsoft Office Siebel Oracle PHP POS ATS (Manatal), click up, CRM Google Apps (Sheets, Dox, Forms, Calendar and Space) ZKT CRM AI Tools • • • • • • • Review the job description of pre-approved hiring requisition from the HOD and prepare advertisements for posting on social media, job portals, and job banks. Collect CVs from these platforms, then screen and shortlist them. Arrange the interview with the concerned HOD and collect remarks. Send offer letters to the selected candidates. Ensure all necessary materials and resources are prepared, conduct orientation and employee engagement sessions for newly hired candidates, and update the recruitment status. Develop and implement HR policies and rules to ensure consistency, compliance, and efficiency across all divisions and departments. Develop and implement a customized HRMS to streamline HR processes and improve operational efficiency. Maintain accurate employee records in HRMIS by updating personal information, job roles, and salary details, while also managing employment contracts and policy acknowledgments. Monitor daily attendance to ensure compliance with company policies, manage leave applications and maintain accurate leave records, and address attendance-related issues by implementing corrective measures. Process payroll, tax deductions, and employee benefits while coordinating with finance and accounts for salary disbursements. Organize employee engagement activities to boost morale and productivity while promoting a positive workplace culture and employee well-being Handle resignations, terminations, and retirement processes, conduct exit interviews to gather feedback and improve retention, and ensure smooth clearance and full & final settlements. Promoting and implementing a well-designed compensation and rewards strategy aligns employee performance with organizational goals, creating a motivated and satisfied workforce. Managing employee compensation and rewards (EOBI, PESSI, PWWB, Bonuses and incentives, monetary rewards, Employee of the Month programs, paid time off, health insurance) and other benefits. Liaison with management and internal departments and supporting them by written and verbal conversation WORK EXPERIENCE Assist Manager HR/Admin (Feb 2022 – Feb 2024) Haroon Corporation (Pvt) Ltd, Faisalabad HAROON CORPORATION is a bath linens manufacturing and exportoriented company established in 1989 in Faisalabad, Pakistan. • ACHIVEMENTS • • • • • • • • Achieved rapid hiring target by onboarding 85 qualified local graduates for Social Media Content Posting Officer positions in just 05 days at TriVA Global (Jan 2026). Executed end-to-end recruitment cycle, including sourcing, screening, and onboarding, to hire 95 candidates within 10 days for Social Media Content Posting roles at TriVA Global (October 2025). Established the HBL konnoct Franchises, Spoke agents (Retail Merchants) in Distt Toba Tek Singh, Pakistan. Awarded by best CRO (Customer Relation Officer) in Central Punjab Region of QI, QII and QIII in 2011. Awarded by best Brand Ambassador in Central Punjab 2013. Awarded by best Distribution Officer in 1st rank in Central Region. • • • • • • • • • Develop and implement HR policies and rules to ensure consistency, compliance, and efficiency across all divisions and departments. Develop and implement a customized HRMS to streamline HR processes and improve operational efficiency. Maintain accurate employee records in HRMIS by updating personal information, job roles, and salary details, while also managing employment contracts and policy acknowledgments. Monitor daily attendance to ensure compliance with company policies, manage leave applications and maintain accurate leave records, and address attendance-related issues by implementing corrective measures. Process payroll, tax deductions, and employee benefits while coordinating with finance and accounts for salary disbursements. Organize employee engagement activities to boost morale and productivity while promoting a positive workplace culture and employee well-being. Working on employee compensation & benefits (EOBI, PESSI, PWWF and Vehicles insurance) and keep filling with insurance companies for group insurance. Liaison with management and internal departments and supporting them by written and verbal conversation. Assistant to CEO for administration role (Housekeeping, Security, Civil Work, Lifting Machines). Assistant to Directors for Visa’s processing documentation (Schengen, Canada and USA). Leading role in DDW project on Floor on behalf of V2V for Organization Development. Perform duties such as assigned task. WORK EXPERIENCE HR Officer (Aug 2018 – Jan 2022) Noor Fatima Fabrics (Pvt) Ltd, Faisalabad Noor Fatima Group of Industries eminent name in Textile Manufacturers and Exporters. The Fabric Processing unit was established in 1967 with the name of Gulshan Processing Mill in 1992 the name was changed as Noor Fatima Textile Processing Industries (Pvt) Ltd. • • • • • Maintain accurate employee records in HRMIS by updating personal information, job roles, and salary details, while also managing employment contracts and policy acknowledgments. Monitor daily attendance to ensure compliance with company policies, manage leave applications and maintain accurate leave records, and address attendance-related issues by implementing corrective measures. Process payroll, tax deductions, and employee benefits while coordinating with finance and accounts for salary disbursements. Organize employee engagement activities to boost morale and productivity while promoting a positive workplace culture and employee well-being. Working on employee compensation & benefits (EOBI, PESSI, PWWF and Vehicles insurance) and keep filling with insurance companies for group insurance. WORK EXPERIENCE Business Development Officer (Feb 2008 – May 2018) UBL(OMNI) // HBL (Konnect) // Telenor-Tameer Bank (EasyPaisa) Served in payment services group, Digital Banking, Branchless Banking and Telecommunication (Telenor) Sales & Distribution in Distt Toba Tek Singh and rurales area. PERSONAL INFORMATION Father Name Abdul Rahim Date of Birth Jun 03, 1983 Marital Status Married CONTACT PHONE: - • • • • • • • • • • WORK EXPERIENCE EMAIL:- Import Officer LinkedIn: House #37 Street #01, Iqbal Town, Baseline road, Gojra Distt Toba Tek Singh. (May 2003 – Jan 2008) Global Enterprises, Customs Clearing Agency dealing with import clearance of textile machinery, parts and auxiliaries. linkedin.com/in/muhammad-asifb807b6bb ADDRESS: Developing monthly, quarterly marketing and sales mail campaigns in accordance with advertising schedules and company’s sales budgets. Managing staff and training, monitoring, and coaching the performance of sale associates. Successfully expand the marketing reach of older consumer products into emerging digital and online platforms. Developing and implementing the strategy of generating business for domestic remittances. Monitors competitor products, sales and pricing activities and make adjustments in sales approach to maintain leadership position. Willing to field work. Flexibility to respond to a range of different work situations. Commitment to delivering a high level of customer services. Passion for sales and for achieving targets and objectives. Monitoring and follow-up the SBP, PTA and company SOP. • • • • Worked as import officer (dry port & airport customs offices) Maintaining clients & banks accounts ledgers in excel. Maintaining customs clearance files records. Maintaining S. Tax records and working on S. Tax returns. EDUCATION Bachelor in Arts Allama Iqbal Open University Islamabad. Diploma in Associate Engineering (Food Technology) Board of Technical Education Lahore. Matriculation Board of Intermediate and Secondary Education, Faisalabad. Intellectual skills • Managerial experience • Excellent managerial techniques • Stakeholder updates • Leadership ability • Friendly and personable • Motivational style • Statistical analysis skills • Teamwork • Build Relationships