MUHAMMAD ARSALAN JAVED HASHMI
Cell #- or-, Secondary:-
Email @-
Professional Summary:
Certified Marketing professional with over 9 years of progressive experience in digital marketing, interactive strategy & ecommerce, Accomplished at creative development, website operations, project management, content marketing, media buying, conversion optimization and collaborating effectively with stakeholders, vendors and clients. Media partnerships with organizers for exhibitions and conferences & app store optimization (ASO)
Areas of expertise include:
Email Marketing
CRM / Marketing Automation
Affiliate Marketing
Tradeshows Media Partnerships & Content marketing
Digital Commerce / UX design
Media buying & Ad networks
Digital Marketing
IP White listing
Search Engine Optimization
Landing page optimization
Customer Relationship Management
Social Media Marketing
Web Analytics and Reporting
Project Management
Conversion Optimization
Certifications:
Google Adwords certified
Google Analytics certified
Job Experiences:
Trade Key Pvt Ltd Associate Manager Digital marketing (August 2011 to Present Day
Web Project Management for SEO clients
Extensive keyword research for client websites
Proposal making and pricing
SEO Strategy planning
Managing a team of 3 associates for service delivery of clients
UX design implementation along with content creation for special landing pages.
In depth Analysis of traffic to increase sales/leads.
Social Media Planning to increase User engagement.
Website usability analysis.
PPC Management for Baidu, Sogou, so360 networks.
Identified key performance indicators and re-engineered business processes for TradeShow.tradekey.com
Established Media partnership with leading trade shows organizers from around the world
Managing a team of 3 associates for tradeshow.tradekey.com
Supplier acquisition from China and European countries using different channels for branding and marketing including affiliate marketing programs.
WeChat group management and marketing
Creation of optimized landing page for better conversions
Experience in developing marketing strategies for user acquisition & campaigns across multiple channels
Trade Key Pvt Ltd (www.tradekey.com) Assistant Manager Web marketing (E-marketing) (August 2006 to July 2011)
Identified key performance indicators and re-engineered business processes for e-marketing department.
Content writing and development, content marketing using different channels and infographics
Responsible for external link building for TradeKey.com, initiated the external link building with high PR websites and achieved PR8 for TradeKey.com.
Managed traffic and lead generation campaign using different PPC networks like 7search.com, Clicksor.com, Entireweb.com etc
Making Marketing strategies and Plans for Search Engine Marketing campaigns to reach the target audience for the increase in sales & Customers. Sourced and established marketing contracts with advertising partners (in Singapore, China, US)
Managed and monitored e-marketing campaigns (email marketing, banner advertisement). Taiwan etc).
Keyword Analysis for Individual Members & developed Keyword Formulas on the basis of R&D
Responsible for email server white-listing (Sender Score Certification).
Developed e-marketing strategies for international market, including China and USA. Created and Managed the Email marketing campaigns, sourced and rented the relevant email lists. Designing and planning content, copy, creative development, testing, sending and reporting results
M/s TelenetCommunications Pvt Ltd (HerbsMD.com- USA B2C website)
Executive Customer support & E-Marketing (January 2005 to July 2006)
Job Description:
Handling the customer support department of the company, providing online, email fax & phone support. Answering queries related to products, orders and up-coming products. Handling and promoting different consumer products, periodic updates of the products. Developing strategies and plans to evaluate the prices along with maintaining the profit margin.
Review and feedback of quantitative and qualitative results from inbound customer queries and identification of key changes required. Forecasting activity and resource requirements to meet customer service goals. Responsible for operational delivery of the US Customer Service Operations and showing tangible improvements in operational efficiency
Monitor and review Vendor performance formally and informally to ensure day to day services provided and supporting their progress towards meeting weekly. Experience of providing meaningful management information and analysis leading to outstanding customer satisfaction.
Monitoring rankings and traffic, generated reports when necessary, and continually worked to improve results. Reviews market analyses to determine customer need and price schedules. Assisting the marketing manager for search engine positioning, Internet marketing strategy development, and focus on increasing targeted web site traffic, enhancing and simplifying the user experience, and increasing online sales
Performing keyword research, optimization, and submission of company web properties to all major search engines. Identified appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and followed up when necessary. Reviewing sites submitted to the Open Directory Project, for relevancy, content, and accuracy, made suggestions to improve listings, and transferred sites when necessary.
M/s Pakistan Auto Trades Karachi Assistant Manager Indenting & procurement (August 2002 December 2004)
Job Description:
Worked for indenting department, main assignment to maintain Online Correspondence internationally. Track Buyer for Export and manage information regarding import & export. Preparation of indenting report for national and international buyers especially for bearings, auto parts, accessories & analytical statement as per management requirement, providing support to Internal and External Customers.
Responsible for ensuring appropriate and accurate Inventory Control of Bearing and Auto parts. Agreement with Vendors in terms of operational pre-requisites to deliver business requirements. Customer satisfaction and lead generation & operational target achieving in accordance with agreed budgets and working practices.
Managed activities of MIS Department of the company including, Software and Hardware maintenance, also handling all online or Internet Activities including E-marketing. Additionally: Worked as project advisor and documentation handler on a software project
M/s Qureshi Pharma (Pvt) Ltd Karachi Communication Officer July’2001 to June 2002
Job Description:
Was responsible for development and implementation of "Billing & A/C receivable and pharmacy application” for all clients and customers
Maintenance of import & local purchased records, preparation of all kind of activities related to Export, Import and international correspondence directly with the clients and vendors
Was responsible for ensuring appropriate and accurate Inventory control in place to track performance of portfolios, periodical report of inventory cost & product vise, procurement of raw material. Disbursement to Suppliers & Contractors, periodical report of sales & purchase of products
Personal:
Father name:S.M Javed ZaferMartial Status:Married
NIC:-Nationality :Pakistani
Date of birth: July 14th-1980Place of birth: U.A.E (Sharjah)
Skills:
1. Good negotiation and interpersonal skills
2. Managing Systems & Processes
3. Managing Change & Drive for Results
4. Good Decision-making skills.
5. Good Managerial Skills
6. Having logical and analytical thinking
Professional Education:
MBA (MIS) PIMSAT (Preston Inst of management science & technology Karachi in 2004-05)
Academic Education:
Bachelor of Commerce University of Karachi (2001)
References: Umair Shamim farruqi CPI Media- Mr. Hood Suleman-
