Muhammad Ali

I’m a Digital/Performance Marketing Specialist with 2+ years of hands‑on experience helping SMBs grow through Google Ads, Meta Ads, SEO, and email automation. I plan, launch, and optimize campaigns end‑to‑end—improving targeting, bidding, and creatives to deliver measurable results. Recent wins include +30% engagement and −25% CPC. I implement GA4 + GTM and Meta Pixel/CAPI for accurate attribution and build Looker Studio dashboards to track CTR, CPC, CPA, and ROAS. I also publish SEO‑optimized content in WordPress and run Mailchimp/HubSpot/ConvertKit automations; A/B testing lifted open rates by 15% and CTR by 12%. Tools: Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, Ahrefs/Semrush, WordPress, Mailchimp, HubSpot, ConvertKit, Canva. I’m organized, responsive, comfortable with Hubstaff time tracking, and available full‑time. Open to a short paid trial.

EXPERIENCE

Digital Marketing Specialist (Freelance) — Self‑employed

Apr 2022 – Sep 2024 | Remote

• Managed and optimized Google Ads (Search/Display/Shopping) and Meta Ads (Facebook/Instagram) for small businesses and startups; increased engagement by 30% and reduced CPC by 25%.

• Implemented GA4 via GTM; configured Meta Pixel/CAPI for accurate attribution, reducing wasted spend by ~20%.

• Built Looker Studio dashboards and delivered weekly insights on CTR, CPC, CPA, ROAS, and budgets.

• Conducted keyword research and on‑page SEO; published optimized content in WordPress.

Email Marketing Specialist (Freelance) — Self‑employed

Sep 2023 – Sep 2024 | Remote

• Planned and executed email campaigns and automations in Mailchimp and HubSpot (welcome, nurture, re‑engagement).

• Created personalized sequences and segments; A/B tested subject lines and send times; improved open rates by 15% and CTR by 12%.

• Tracked performance with UTM parameters and reported insights to refine content and cadence.

EDUCATION

• B. Tech (Hons), Electrical — Preston University (2017)

• Diploma in Electrical Technology — Pak Poly Technical Institute (2010)

Note: My academic background is in engineering; my current specialization and services are in digital marketing.

CERTIFICATIONS

• Google Ads & SEM Certification

• PPC Certification

• AI Tools for SEO

• Data Mining Certification

• Introduction to AI — Google