Muhammad Ahsan | Freelancer Resume

PROFILE: 6+ Years of Digital Marketing and Web Development experience in Digital Platforms, E-Commerce, Mobile Apps, Social Media, CRM, Marketing Automation and IT Solutions. Industry exposure includes B2C & B2B in segments of FMCG, Software Houses, Dotcoms, Education, Service, Hardware, Corporate Sector and Automobile along with handling Agencies and Channel Partners. CORE COMPETENCIES:  Social Media Split Testing  PPC  Analytics Customized Landing Pages  Online Retargeting  Campaign Reporting A/B Testing  SEO On page  Conversion Rates CRO SEO Off page  Lead Generation Campaign Optimization  Email Marketing  Google Shopping App Marketing Branded SMS Marketing  Web Development PHP, MY SQL Designing DIGITAL MARKETING:  Mail Chimp Google Adwords Active Campaign  Google App Analytics Google Analytics Bing Ads  Confluence Tag Assistant Google Trends  onesignal.com Google Tag Manager Google Keyword Planner  ahrefs.com Data Scraper  Similar Web  Moz Canva  Facebook Insights  SEO Spy Glass IBP DESIGNING & DEVELOPMENT:  Adobe Photoshop illustrator  Adobe Aftereffect  HTML5 CSS3  Bootstrap  Wordpress Magento  Joomla  Drupal  Opencart  PHP  MySQL Microsoft Visual Studio PROFESSIONAL WORK EXPERIENCE: Organization:Horizon Technologies. (Karachi) Tenure:June 2021 – to Now Designations:(Digital Marketing Manager) Responsibilities: Initiated the Digital Marketing department reporting to the CEO Managing complete Digital Marketing, social media, Mobile Apps and E-Commerce initiatives Managing International Projects globally for Digital Marketing and Lead Generation Digital Re-branding from logo, marketing collaterals, communications and processes Re-vamping Website, social media, CRM, Mobile Apps and Other communication Channels Created break through Mobile App for Digital Catalogue and Product Augmented Reality Creation of new marketing collaterals: Videos, animations, company profiles and prequalification Initiated PPC Campaign with online retargeting Preparing reports, Project wise analysis, competitor analysis and region l analysis Managed all online advertising, publishing and editorials locally and internationally Supporting Technical department for creation of new collaterals and sales support collaterals Organization:ASA Ventures. (Dubai) Tenure:May 2018 – to Mar 2021 Designations:(Digital Marketing Executive) Projects:callix.net, mobileshop.ae, mobileshop.com.sa, mobuy.co.uk, hijabhouse.ae, yourprice.ae Responsibilities: Initiated the Digital Marketing department reporting to the General Manager Managing complete Digital Marketing, social media, Mobile Apps and E-Commerce initiatives Managing International Projects globally for Digital Marketing and Lead Generation Digital Re-branding from logo, marketing collaterals, communications and processes Re-vamping Website, social media, CRM, Mobile Apps and Other communication Channels Created break through Mobile App for Digital Catalogue and Product Augmented Reality Creation of new marketing collaterals: Videos, animations, company profiles and prequalification Initiated PPC Campaign with online retargeting Preparing reports, Project wise analysis, competitor analysis and region l analysis Managed all online advertising, publishing and editorials locally and internationally Supporting Technical department for creation of new collaterals and sales support collaterals Organization:Easydeal General Trading LLC.(eazydeal.ae) (Dubai) Tenure:August 2017 – May 2018 Designations:(Digital Marketing Executive) Projects: eazydeal.ae, drskin4you.com, naoadr.com Responsibilities: Managing 3 Ecommerce websites eazydeal.ae, herbsdoctors.com, naoadr.com Reporting CEO; leading a team of 12 members Heading and Managing E-Commerce platform and activities Managing and responsible for Lead Generation through Paid and Organic sources Executed 17 marketing campaigns (Increase of leads almost 300%) Managing Marketing Automation initiative for B2C and B2B Segments for all websites Managing ENRICH Loyalty Portal for the entire Business Unit Managing agencies, vendors and partners for all online and digital marketing activities Initiated new projects that include CRM on iPads, Mobile App with Augmented Reality and Online Retargeting within PPC Campaigns Managing Balance scorecard, reporting and monitoring of all Digital Activities Organization:Triway Technologies LLC.(Dubai) Tenure:April 2016 – to July 2017 Designations:Software Programmer Projects:Design & Develop Accounting, Payroll, ERP & CRM System Responsibilities: Reporting to the CEO and leading a team of 3 members Responsible for Digital Marketing, web Designing & Development Digital Marketing for Mobile Apps and Games from Company Clients; from conceptualization to publishing and marketing Leading strategic partnerships with Government Institutions for Business strategy and revenue generation Managing Lead optimization, high CTR and conversion ratios for In-App purchases Manage all documentation for all Digital Projects from start to end Evaluate new partnerships based on previously agreed KPIs and Criteria for increasing revenues Organization:Vision Tech Business Solution Tenure:May2012– March 2016 Designations:Web Developer Responsibilities: Take a Design Brief and create website concepts for clients on a project by project basis. Work alongside clients and help make their websites user friendly and a great experience for their clients. Create CSS and (X)HTML Standards compliant websites from the Concept Design. Include any Dynamic interactions e.g. JavaScript, DHTML, jQuery, and Wordpress Themes. Create Themes for Wordpress Websites and BlogEngine.Net. Convert Concept Designs into ASP.Net Master Pages and Themes as well as ASP.net. Email Newsletter Concept creation according to client specifications as well as conversion to HTML and CSS, to be sent out with a mailing system. Design logos, brochures, business cards, etc. to client’s specifications. Be able to take CMS systems that I have either used before or never used before and create themes for them. etc. Expand and improve on my current knowledge of trends, systems and programming languages. e.g. CSS3, HTML5, Action Script , jquery, etc. Organization:Premium-Global LLC (Dubai) (Web & Software Development Services) Tenure:Aug 2010 – April 2012 Designations:Web Master Responsibilities: Manage VPS Server. Manage DNS. Windows & Linux based Web Uploading. Backup Responsibilities. ACADEMIC EDUCATION: DEGREE EXAMINING BODY: YEAR BSC (Software Engineering) (4 years Program) New Port University 2015 (ACCP) Software Engineering Aptech Computer Education 2015 Inter (Commerce) Board of Intermediate Education, Karachi 2011 CERTIFICATION/ ADDITIONAL SKILLS: SEO(ABC Institute of Karachi Year 2009) English Language(Anglophile Institute Karachi Year 2009) INFORMATION: Father’s Name: Muhammad Sami Uddin Date of Birth:16/08/1989 Religion: Islam