Muhammad Adeem

Muhammad Adeem Malik Digital Marketing Specialist-| - | linkedin.com/in/adeem-malik PROFILE With 5 years of experience in digital marketing, I am passionate about driving growth and maximizing ROI through strategic PPC, SEO, and social media management. I have a proven track record of crafting and managing successful campaigns across platforms like Google Ads, Bing Ads, and TikTok Ads. My strengths lie in creating impactful content, optimizing email marketing for engagement and conversions, and using analytics tools like Google Analytics and SEMrush to fine-tune performance. Dedicated to fostering strong client relationships, I aim to deliver measurable results and contribute to meaningful brand success. EDUCATION Bachelors in Computer Science SKILLS  Strategic Social Media Planning and Execution  Advanced SEO Techniques (On-Page, OffPage, and Technical)  Multi-Platform Social Media Advertising  Client Account Management and Retention TOOLS • • • • • Google & Meta Ads Google Analytics HubSpot Mailchimp WordPress | Shopify | CMS -  Building and Nurturing Strong Client Relationships  Paid Media Campaign Optimization (PPC)  Engaging and Persuasive Copywriting  Data-Driven Content Marketing Strategies • • • • SEMrush Facebook Ads Manager Moz Ahrefs WORK EXPERIENCE DIGITAL MARKETING SPECIALIST Devsinc, California, US(Remote) Feb 2023 – Present  Developed and implemented social media strategies, driving audience growth and engagement on Facebook, Instagram, and TikTok.  Created and executed email marketing campaigns that consistently achieved high open and clickthrough rates.  Led successful SEO initiatives, resulting in significant increases in organic traffic and improved search rankings.  Analyzed campaign performance using tools such as Google Analytics and SEMrush, delivering actionable insights to enhance ROI.  Managed PPC campaigns across Google Ads, Bing Ads, and social media platforms, optimizing for conversions and maximizing returns. PAID ADS SPECIALIST CherryByte, Lahore, Pakistan Nov 2020 – Jan 2023  Improved customer engagement and retention by increasing click-through rates by 35% through impactful ad campaigns and social media strategies.  Achieved a 40-50% boost in lead generation by implementing optimized ad strategies and conducting A/B testing.  Managed $50K+ monthly ad budgets, delivering a ROAS of 300-400% and driving substantial campaign profitability.  Customized digital strategies for 5-6 clients across diverse industries within an agency environment, meeting unique business objectives.  Delivered in-depth performance reports using Google Looker Studio, offering actionable insights and strategic recommendations for ongoing success. SEO & SMM CONTENT STRATEGIST Bramerz Digital, Lahore, Pakistan Nov 2019 – 10/2020  Coordinated with creative teams to deliver cohesive marketing campaigns, enhancing client satisfaction and retention through aligned strategies.  Oversaw social media accounts across Instagram, Facebook, and LinkedIn, developing engaging content and executing paid campaigns on platforms like Snapchat and YouTube Ads.  Managed content marketing initiatives, including creating and optimizing SEO-focused content to increase organic traffic and user engagement.  Developed and implemented robust SEO strategies, leveraging on-page, off-page, and technical SEO methods to improve website rankings.  Monitored campaign performance using tools like Google Analytics and HubSpot, refining strategies based on data insights and key metrics. CERTIFICATIONS  Semrush Social Media Crash Course  Facebook Blueprint Certification  HubSpot Social Media Strategy INTERESTS  Athletic Performance Analysis  Screen Writing and Story Development  Exploring New Destinations and Cultures PROFESSIONAL PROJECTS 1. WP XPRO - Elementor Addons https://elementor.wpxpro.com Managed an extensive collection of 130+ Elementor Addons and a complimentary Theme Builder. Authored user-friendly technical documentation to facilitate widget implementation. Implemented successful influencer outreach, enhancing product visibility and engaging diverse audiences. 2. Yulys https://yulys.com Led project management for an online job platform, optimizing user experience and website design. Increased social media followers and user sign-ups through targeted strategies. Initiated email outreach campaigns to attract new employers, enhancing platform engagement. 3. PinchForth https://pinchforth.com Managed digital campaigns with a $50K+ monthly ad budget, achieving a ROAS of 300-400%. Enhanced lead generation by 40-50% through optimized strategies and A/B testing. Improved customer engagement with a 35% increase in click-through rates and refined campaign performance through detailed reporting. 4. Basso https://basso.co Analyzed and managed ad spend of $10k to $20k per month, achieving a ROAS of 200-300%. Enhanced product sales by 40-50% through optimized ad campaigns and engaging creatives. Expanded the user base by 10X through targeted brand awareness and strategic marketing efforts.