Muhammad Adeel Ahmad

Muhammad Adeel Ahmad - |- Summary: Experienced Retail and Field Team Data Manager with expertise in analyzing retail, sales, and marketing data and strategies. Skilled in designing schedules, KPIs, sales targets, incentive programs, and payroll processes for field teams, such as Brand Ambassadors and Visual Merchandisers. Proficient in monitoring competitor activities and developing comprehensive reports and dashboards. Adept at identifying business needs, communicating with stakeholders, and implementing effective solutions. Tools and Skills 1. Hands-On Experience in Tools: Microsoft Office, MS SQL Database, Power BI, Azure Cloud, C#. 2. Retail Solutions Development: Design and developed Field Force, Retail, Sales, Incentives systems. Analyzed markets across 15+ countries and transformed retail marketing, field force, sales, payroll, and HR data into integrated systems. 3. Data & Reporting: Skilled in technical analysis, market insight, market dynamics, integration, transformation, and implementation, as well as effective communication and presentation. Employment History 1. Data Consultant (Feb 2024 – Oct 2024) Refugee Orientation Center, Hamilton, New Zealand o Handle regular data and ensure data accuracy and prepare reports and dashboards. o Responsible for Software projects development and support for organization. o Analyzed technical and functional requirements and coordinated with the software development team to implement Salesforce. 2. Sr. Data Manager – Field Force Operation (Mar 2015 – Feb 2024) Cheil MEA RHQ Dubai, UAE o Monitored field team activities, set rosters based on store grade, location, and shifts, and evaluated performance against defined KPIs. o Analyze sales data, focusing on sales value, conversion rate, upselling/cross-selling, and customer acquisition. o Evaluate team performance based on target achievements on multiple criteria. o Analyzed sales and pricing data, price trends, promotions, price drops, and forecasted sales. o Performed mystery shopping to evaluate team performance and collect feedback. o Conduct regular surveys at launch (Samsung & Competitor) and get voice of customers. o Analyze and compare Samsung vs competitor investment in market by brand and retailer. o Focused on analyzing marketing metrics like Retail Market Share, Market Activities, Display Share, Stores Fixture Share data to understand retail marketing dynamics. o Shadow visits to see market status, team activities and evaluate data accuracy. o Work closely with Samsung teams to implement new reports and operational changes, offering solutions for managing field teams and data processes. My Role as Senior Data Manager Design and Developed diverse systems encompassing Retail, Sales, Marketing, and Field Force Management within Samsung's MX, VD and DA divisions. o Studied various markets to automate retail marketing & field force operations. o Design and Developed promoters incentive process, setting sales targets and tracking performance to motivate and reward high achievers. o Designed and customized dashboards to meet the unique needs of different regions, enhancing data visibility and decision-making. Design, Developed and Implemented RetailOnSite Solutions in following Subsidiaries Visual Merchandiser Operations Promoters Operations Promoters Incentives & KPIs ✓ ✓ ✓ SA (Saudi Arabia) ✓ ✓ SETK (Turkey) ✓ ✓ LEVANT (Jordan, Iraq, Lebanon) ✓ ✓ Subsidiary / Region RHQ MEA (UAE, Qatar, Kuwait, Oman, Bahrain) Retail Store Management ✓ Thailand ✓ Australia § ✓ Peru ✓ ✓ Morocco ✓ ✓ Technical Data Analyst (Oct 2012 – Mar 2015) CAP Solutions, Dubai UAE (Samsung Agency) o Applied analytical skills to analyze sales, retail and marketing data, identifying patterns and trends for Samsung’s Mobility and CE division. o Handle field team roster / journey plan and track and ensure follow journey plan. o Follow-up with field team to collect and verify daily retail and sales data and consolidate. o Validate and coordinate with field team to get market insight and prepare weekly reports. o Prepare monthly KPIs for field force and share with Samsung management for approvals and payroll. Key Achievements o Outstanding Performance in Market Analysis & Reporting DSF 2013 & 2014 o Outstanding Support in GITEX Technology Week Dubai 2013 § Software Engineer (Sep 2006 – Sep 2012) in IT Solutions companies (Pakistan and UAE) o Design and developed and implement various industries software such as ERP, CRM, POS, Retail Management solutions. o End Users interaction and provide technical support. Education § § BSc Computer Science - RIPHAH International University, Islamabad (2002 – 2006) Diploma in Information Technology – PETROMAN Training Institute (2001 – 2002)