Mourine Achieng Odongo

Mourine Achieng Odongo P.O BOX-, Migori| Kenya|--|- PERSONAL PROFILE With four years of experience in content marketing, I have a knack for writing engaging content that hooks readers from the beginning to the end. I'm adept at writing social media posts, product descriptions, web content, and email copies. The skills I've acquired thus far include content creation, editing and proofreading, SEO, blogging, copywriting, content strategy, research, data analysis, email marketing, social media management, project management, and graphic design. EDUCATION University of Nairobi/ Mombasa-Kenya Master of Arts Project Planning and Management |Dec 2018| Masinde Muliro University of Science and Technology/ Kakamega-Kenya Bachelor of Arts in Disaster Management and International Diplomacy |Dec 2013| EXPERIENCED IN Copywriting, blogging, content management systems, email marketing, community management, social media marketing, graphic design, and project management. PROFESSIONAL EXPERIENCE Memory Morsel, Canada Part-Time Email Copywriter |Jan 2021- To date| Key Responsibilities I write four email marketing copies monthly for a nutrition and brain health client.      Research the superfood of the week Tailor three unique subject line options for each email Write clear, compelling copies each week focusing on a specific superfood Link the recipes highlighted to the featured recipes of that week Proofread and edit the email copies for errors Food Republic, USA Full-Time Food Content Writer |July 2023 – Aug 2023| Key Responsibilities  Researched and wrote articles about food, fruits, cooking tips and tricks, and dining  Edited the articles, added images, and uploaded them in a custom CMS Qazini.com, Kenya Content Writer |Nov 2020 - Dec 2022| Key Responsibilities Researched trending topics, content gaps, and frequently asked questions to create content that educated and inspired people to reach their full potential.     Conducted extensive research to create blogs that debunked myths, answered questions, set the record straight, and gave opinions on emerging issues in the social/cultural sphere Regularly wrote interesting blogs that resonated with the Kenyan audience Edited and proofread blog content before uploading on WordPress Shared published blog posts on social media 1 Man 1 Van Removals, U.K. SEO Content Writer |April 2021 - Oct 2022| Key Responsibilities Researched trending topics in the house removals industry in the U.K. and developed SEOoptimized blog posts tailored to the 1 Van 1 Man Removals Services.        Created blog posts calendar for every month Researched weekly blog titles from competitor analysis, Google trends, Hike SEO, Ubersuggest, and SEMrush Created, edited, proofread, and optimized blog content to improve the SEO ranking for specific house removals keywords Tailored unique titles, meta descriptions, focus keywords, and URLs for the blog posts Created graphics for the individual blog posts Changed the blogs into HTML format for uploading Wrote web content for blog categories Freelance Content Writer [Upwork & PeoplePerHour] |Nov 2019 to Sept 2021| Key Responsibilities Created blog posts, SEO-optimized articles, product descriptions, ebooks, social media captions, and email newsletters for small businesses, companies, and exceptional individuals on Upwork and PeoplePerHour on a wide range of topics, including personal development, dating, lifestyle, entrepreneurship, education, fashion & beauty, construction, property development, home decor and gardening, career development, fitness, and health and wellness.         Researched, wrote, and edited content in different niches for companies and individuals Worked with content managers in different industries to identify industry trends, frequently asked questions, and knowledge gaps, and developed content that met the audiences' needs Conducted keyword research and used SEO guidelines to increase web traffic Created short-term and long-term content marketing strategies Coordinated with marketing and design teams to develop articles Promoted content on social media Prepared well-structured content outlines Identified content gaps and recommended new topics CONTENT MARKETING COURSES & TRAINING       Graphic Design Principles and Best Practices - HubSpot Academy Digital Marketing Content Creation: Online Writing - FutureLearn Fundamentals of Digital Marketing - Google Digital Garage Social Media Marketing for Small Business - LinkedIn Social Media Marketing Certification - HubSpot Academy Content Marketing Certification - HubSpot Academy ADDITIONAL SKILLS Report writing, business training, market research, and community management INTERESTS Birding, African history, vertical farming, music and safaris PROFESSIONAL REFERENCES Tyler Read Authority Group Email:- Damaris Agweyu Founder Qazini.com Phone: - Email:- Marion Nekesa Girl Power Talk Phone: - Email:-