Mounika

Mounika Contact:-; Email:-Profile Summary: Holds an MTech Degree in CSE with 6 years of rich experience in Digital marketing channels across Search Engine Marketing, Meta Search, Digital Marketing Analysis, Brand Development, Social Media Marketing, Automation Tools and LinkedIn. A Digital Marketing professional with focus on revenue goals, driving high-volume traffic, versed in all aspects of Digital Marketing campaigns from concept development to execution. Key competencies: Intensive command on work related to Google Adwords, DoubleClick Search, Meta Search (Google Hotel Ads, Trivago and TripAdvisor) and Google Analytics, Facebook, Linked In. Effective account management and reporting skills Strong numerical and analytical skills Reporting and Analysis from Third party tools. WORK EXPERIENCE JD Sports PPC Specialist: Since June 2019 Build new strategies for the paid campaigns Tracked ROI of PPC campaigns through accurate management and implementation. Offered performance recommendations to improve campaign effectiveness. Implementing scripts for better account management JD Fashion has more than 150 active Google Ads Accounts spending more than $3 Million monthly with ROAS of 1300% with an Average Order Value of £70 where I handled major portion of the performance and contributed in maximizing revenue. Worked on SA360 to manage multiple accounts effectively and implemented rules, bid strategy and ads across accounts. Handled more than 30+ active Bing & Google Accounts, ran audit reports, performance improvement and testing different kinds of ads. Managed large-sized PPC budgets Worked on shopping accounts. Senior PPC Executive: Sept’ 2017 – June 2019 Strong working knowledge of Google AdWords & Bing, Double Click Search, Google Hotel Ads, Trivago and TripAdvisor. Planning, Managing and executing search campaigns. Optimizing ad campaigns, Ad copies and Landing pages. Monitoring the success of the campaigns using various reporting tools. Regularly pulling out the reports from google analytics & tableau, Double click search. Creating custom reports in google analytics based on the requirement. Working on SQR on regular basis. Ensuring PPC campaigns are up and optimizing with best practice guidelines Managed large-sized PPC budgets Performing keyword research and all the bid management. Working with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy Keep up to date with the latest industry trends Analyze activity and performance of all paid search campaigns and report findings back to the PPC Manager. Help to define PPCs strategies. Achievements: Contributed to the team to achieve highest ever performance of Alpha rooms in Jan’2018. Awarded for “Working collaboratively” in Quarterly Value Awards of the Company. Awarded for “Taking Ownership” in Quarterly Value Awards of the Company. Certificate of appreciation from superior in terms of dedication to company values. Digital Marketing Executive at Digitant Consulting Pvt. Ltd.:Aug’2015 – Aug’2017 Manage all aspects of the teamprojectsfrom estimating costs, managing budget, creative growth strategies and reporting for the clients and client’s management. Pitching clients with Primary Digital Marketing Audits of their online presence and convert them. The ability to think about clients' problems with regards to the objectives to be achieved through Digital Media and devise solutions through various digital channels. Ensuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc. Identify and execute ways to incorporate social media into business strategies and marketing objectives. Analyzing web traffic using Google Analytics and other similar tools. Ensuring campaigns are set up and run as per the relevant targeting. Troubleshooting issues related to serving of different ad formats which include banner, text, video and mobile ads. Identify trends & insights, and optimize spend and performance based on the insight. Collaborate with internal and external teams to create landing pages and optimize user experience. Knowledge of Inbound and Outbound marketing strategies to increase revenue and grow the customer Internship (Web Training): Jan’015 – May’2015 Creating, implementing, tracking, analyzing and optimizing paid search campaigns Analyzing performance of customers’ portfolio of paid search marketing campaigns Providing ongoing reports of search program performance metrics. Certifications HubSpot Inbound Marketing Certified (2016) HubSpot Marketing Software Certified (2016) Google AdWords Certified Google Analytics Certified Double Click Search Certified (2018) TOOLS USED: Search Engines: - Google Adwords, Bing. Third Party Tools & Analytics: Google Analytics, Tableau & Double click, Hubspot, Send grid, Criteo. Microsoft Office Excel Worksheet and familiar with features like Vlook-up, Pivot Table, Pivot Chart, Delimit, Formulas, Conditional Formatting, Custom Filter, Utilizing different Add-ins. etc “I hereby declare that the information given above is true to the best of my knowledge & belief”. Place: Hyderabad Mounika Gannuri