SDRs’ Engagement
Review FY25 YTD Gulf _ LEENA
Motaz Ebaid
Gulf & LEENA SDR Snr Manager
Field Engagement Campaigns & #Leads
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Leads YTD Deep-Dive
Active Campaigns with
total leads +5
CR% for Campaigns with
total leads +20
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#leads YTD & CR% per Cluster
CR% FY25-Q1
2.7%
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FY25-Q2
2.2%
CR%FY25-Q3
3.4%
FY25-Q4
1.1%
YTD SMB Opptys Insights
SMB YTD total Opptys is 55.
37 Opptys remains Open with total $booking
850K, while 14 Opptys were closed/Lost with
total $booking 306K
2 WON deals with total $Workload 13K
Gulf Region is the highest contributor is SMB
Opptys by 75%.
$Booking Value split 50% between Gulf &
LEENA
Chadi Hamoush is the highest contributor in
$Booking by 395K$, Sudheesh comes in 2 nd
rank by 375K$
2 SW/HW Opptys were lost – closed by 139K$
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Field Engagement Campaigns / Opptys
#Opptys
15
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$WL
660K
$Booking
466K
On Radar
SMB Opptys’ Progression
Highest SMB Opptys in terms
$booking value at Jordan
with total 300K$.
1,323K$ at SMB & Filed left
with no follow up since
month ago.
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SMB Field Engagement Workflow
Gulf & LEENA
Joint Action Plan
Designing
Motaz Ebaid
Preparation
Execution
SDR Snr Manager
Owners
Alignment
Description
Frequency
Gulf SDRs’ & SMB Field
Engagement
Gulf SDRs’, SMB Field
Engagement & Sales FLM
Gulf SDRs’
Share events’ calendar,
expected volumes, sales play
& type of targeted personas
& Contribute to invites.
Upon leads’ uploading,
review the QRS, targeted
accounts.
Offer priority based on
capacity.
Confirm HC capacity upon
seasonality.
Agree on workable Acc,
retirement process, Invalid
Data.
Share Campaign name, code
& date of uploading leads for
monitoring & readiness.
Identify timeline to finalize &
frequency of updates /
format.
Expected target & success
format
Opptys Progression follow up
process
Monthly
Biweekly
Apply the process,
thresholds & agreed timeline
Provide weekly updates via
email by progression status.
Centralize the
communication by focal
points.
Weekly
YTD Field Opptys Insights
Filed YTD total Opptys is 31.
29 Opptys remains Open with total $booking
1,315K, while 2 Opptys were closed/Lost with
total $booking 15K
4 Opptys SW/HW remains Open with total &
K$ 305.
Gulf Region is the highest contributor at
Filed Opptys by 94%.
Lower Gulf is the highest $Booking Value by
75%, while Upper Gulf comes in 2nd rank by
17.5%
Ahmed Almoustafa is the highest contributor
in $Booking by 400K$, Karim Raafat comes in
2nd rank by 230K$
Worth to mention that $WL value usually
mapped to $booking in Field Opptys rather
than SMB.
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On Radar
Filed Oppty +40K$
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