Mostafa Mohamed Samy Sallam
Cairo, Egypt •--• LinkedIn
IT Product Management Executive
Accomplished and performance-driven leader offering substantial experience in driving value for multinational
enterprises with strong acumen in product development.
IT/technical experience supported by years of experience in business enable to have an integrated experience across the
product design phases, with proven skills and knowledge in bridging between business different teams & IT/technical
teams, with customer orientation & customer experience obsession
Success in leading cross-functional teams and proven success in leading business analysts, Solutions Architects, Project
managers and account managers. Adept at balancing technical acumen with market insights to drive product success.
Proven track record of devising and executing robust strategies, cultivating strategic partnerships, and achieving
significant revenue growth. Proficient in aligning Business needs with IT abilities to achieve optimal efficiency and
results. Instrumental in shaping and influencing strategic decisions pertaining to consumer products and the IT product
development lifecycle.
Areas of Expertise
• Product Management
• Technical Products Roadmap
• Cross-Functional Collaboration
• Agile Methodologies
• Digital Products
• Team Building & Leading
• Process Improvement
• Entertainment platforms
• Stakeholder Management
• Strategic Planning & Execution
• Product Lifecycle Management
• Quality Assurance
Career Experience
HOD of IT Solutions, Delivery & Quality, Etisalat, Egypt
2023 – Present
Direct complete IT product lifecycle operations from inception to successful completion. Serve as a Business Analyst for
conceptualization and technical design, along with managing associated project activities. Oversee end-to-end product
management functions, focusing on:
•
•
Telecom products, in addition to Customer Value Management (CVM)
Etisalat digital Applications as; My-Etisalat - SuperApp, Twist entertainment applications. M-Commerce and
Market Place applications.
In addition to:
●
●
Lead the IT Quality & Software Testing teams to ensure the best end product.
Expand the testing automation adoption
●
Acted as primary liaison between various business teams and IT/Technical teams, and provided regular updates
to CXOs on product status and product roadmap.
●
Bridge the gap between business and IT, Technical teams to reach the best customer Experience and maximize
the value to the company
●
Manage more than 600 project per year between different managed segments.
●
Own the IT TTM & enhance it year over year.
●
Own the IT products delivery throughput and increase it year over year.
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HOD of IT Solutions, Delivery & Quality, Etisalat, Egypt
2022 – 2023
Direct complete IT product lifecycle operations from inception to successful completion. Serve as a Business Analyst for
conceptualization and technical design, along with managing associated project activities. Oversee end-to-end product
management functions, focusing on:
•
•
Telecom products, in addition to Customer Value Management (CVM)
Etisalat digital Applications as; My-Etisalat - SuperApp, Twist entertainment applications.
In addition to:
●
Acted as primary liaison between various business teams and IT/Technical teams, and provided regular updates
to CXOs on product status and product roadmap.
●
Bridge the gap between business and IT, Technical teams to reach the best customer Experience and maximize
the value to the company
●
Manage 350+ project per year between different managed segments.
●
Own the IT TTM & enhance it year over year.
●
Own the IT products delivery throughput and increase it year over year.
IT Solutions & Delivery Senior Manager, Etisalat, Egypt
2017 – 2022
Managed portfolio of products encompassing Telecom and Customer Value Management (CVM), ensuring their
successful development, deployment, and performance in the market. Ensured product uniformity across diverse
offerings whilst prioritising optimal user experience. Communicated and provided status updates on products and the
product roadmap to relevant CXOs. Oversaw the full IT product lifecycle, from business analysis of business concepts
and technical design to successful project completion.
Key Accomplishments:
●
Functioned as key bridge between various business and IT and technical teams.
●
Ensured swift product delivery by spearheading the Time-to-Market (TTM) Key Performance Indicator (KPI)
within the IT domain.
Commercial Solution Design Manager, Etisalat, Egypt
2013 – 2017
Streamlined overall aspects of commercial department whilst serving as the Primary Point of Contact (SPOC) bridging
marketing and IT/Technical teams. Spearheaded business analysis efforts for all Projects and Services (P&S) initiatives
to drive company performance.
Key Accomplishments:
●
Played pivotal role in influencing product development from inception by providing overarching technical
solutions and guidance.
●
Performed leadership responsibilities for all aspects of business analysis functions within consumer product and
service streams.
Commercial Solution Design Team, Etisalat, Egypt
2010 – 2013
Delivered exceptional services to perform business analysis for all Product and Services projects. Gathered data from
various sources and formulated relevant business documents such as product descriptions and UAT scenarios.
Conducted in-depth research and analysis of all consumer product and service streams.
Key Accomplishments:
●
Served as the primary point of contact between marketing teams and IT/Technical teams to contribute to the
commercial department.
●
Achieve +95% product reliability through comprehensive business analysis and requirements definition.
Additional Experience
1st & 2nd Line Technical Engineer, Vodafone Egypt
Senior Packet Switching 2nd Line Support Sr. Engineer, Vodafone Egypt
Data Comm. & GPRS 1st Line Support Senior Engineer, Vodafone Egypt
Core Switching 1st line support Engineer, NMC, Vodafone Egypt
Education
Bachler in Engineering, Major Communication & Electronic
Faculty of Engineering, Alexandria University 2004.
Master in Business Administration 2014
ESLSCA Business School, Cairo, Egypt
Trainings & Certifications
Marketing Diploma 2016 from RITI University
Ericsson CS5 Architect by Ericsson Sweden.
Business Analysis certificate of attendance by Reqmaster
Stage-Gate product development process by Stage gate.
PMP Attendance.
Project Contracting & Quality Management by Knowledge Academy.
Ericson IMS Course By Ericsson, Stockholm.
CCNA certified.
UNIX Administration by ITI Center
