Moses Jumba

CONTACT DETAILS EDUCATION Luminous Writers, Kenya (2020): Article writing, ADRESS: 30205, Nairobi, Kenya PHONE: - EMAIL:-LINKEDLN: https://www.linkedin.com/in/moses-jumba-a509a0242 copywriting, data entry, virtual assistance, SEO skills, Blogs and landing pages University of Kabianga, Kenya -): Bachelor of Science (public health) Kenya Red Cross, Kenya (2015): Certificate in Basic Medical First Aid NATIONALITY: KENYAN Matunda S.A secondary school, Kenya -): (Kenya Certificate of Secondary Education) GENDER: MALE Nangili Primary School, Kenya, -): (Kenya Certificate of Primary Education) MARITAL STATUS: MARRIED DATE OF BIRTH: 14TH JULY,1995 LANGUAGES: ENGLISH, KISWAHILI, LUHYA(Native) RELIGION: CHRISTIAN SKILLS ● ● ● ● ● ● ● ● ● Customer assistance Technical writing Content marketing Proofreading skills News-writing skills SEO experience Deadline management Blogging Project coordination ● ● ● ● ● ● ● ● ● Meeting expectations Public speaking Electronic Medical Records Education materials Documentation Resource management Case management Health inspections Data collection and management ● ● ● ● ● ● ● ● ● ● Market research expertise Campaign development experience Copywriting abilities Promotions planning skills Efficient data entry Policy strategy development Speechwriting Copywriting Problem-solving Team coordination ● ● ● ● ● ● ● ● Implementation of initiatives Infection control Team oversight Obesity prevention Safety protocols Staff supervision Patient education Medication administration EXPERIENCE SUMMARY Senior Content Writer: Premium Framework Inc / Ottawa, Canada / July 2022 – August 2023 ● SEO Specialist: Meaningfuljump / India / May 2022 – August 2023 ● Digital Marketing Specialist: Hustler Marketing / Barcelona, ES / May 2022 – June 2023 ● Freelance Writer: Upwork / Nairobi, Kenya/ Feb 2016 – Feb 2023 ● Senior Content Writer: Talks Legal / Ontario, Canada / Feb 2021 – Jan 2022 ● Public Health Intern: Jomo Kenyatta International Airport / Nairobi, Kenya / April 2019 – Dec 2019 ● Community Health Volunteer: Huruma Lions Health Center / Mathare, Kenya/2018 ● Public health practitioner: Matayos Health Center: ● Teacher: Kisigame Secondary School / Matunda, Kenya / January 2015 – August 2015 ● WORK EXPERIENCE DETAILS Senior Content Writer: Premium Framework Inc / Ottawa, Canada / July 2022 – August 2023 ● ● ● ● ● ● ● ● ● Delivered high-quality written content that was insightful, informative, and entertaining. Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content. Performed in-depth research into topics to write clear and accurate copy. Liaised with clients to discuss project scope, content brief and brand guidelines for each project to increase client satisfaction. Collaborated with technical experts and other marketing professionals to produce exciting and valuable content. Assessed client briefs, requirements and purpose and tailored content and style to match. Created resources and articles across wide range of subject matters and target audiences, adjusting content, style and tone to match. Organised work within Content Management System and always submitted work within agreed deadlines. Developed, wrote and proofed creative and innovative content and resources, responding to client briefs. Digital Marketing Specialist: Hustler Marketing / Barcelona, ES / May 2022 – June 2023 ● ● ● ● ● ● ● ● Used in-depth SEO and SEM expertise to appropriately allocate client budgets across cross-platform digital campaigns. Closely monitored digital marketing trends and developments, enabling continual evolution across client campaigns. Produced individualized campaign performance reports, enabling flexible delivery approaches to maximize engagement and reach. Liaised with sales and marketing teams to advise on the profitability and success of proposed client campaigns. Ensured completed campaigns remained under budget, maximizing profitability and continually delivering client value. Carefully assessed campaign objectives, collaborating with clients to adapt delivery approaches for guaranteed results. Expertly led customer-focused digital campaigns from concept through completion, maximizing brand reach, engagement, and growth. Developed and implemented strict campaign schedules, carefully built around strategic brand awareness growth. ● ● ● ● ● ● ● ● ● ● ● ● Built and maintained strong business relationships both internally and externally. Generated and developed content concepts, presenting creative ideas and communicating value to get client buy-in. Gained detailed understanding of business systems and applications to create valuable and information-lead articles. Managed own workload efficiently to produce high-quality work within agreed deadlines. Uncovered and identified high-performing topics and formats, adjusting editorial strategy to achieve targets. Tracked and analysed campaign success, sharing insights and learnings for future projects. Worked with localisation team to align content with specific needs and best practices for local markets. Worked closely with comms, design and strategy teams to generate creative ideas and meet client's objectives. Researched content topics by interviewing subject experts to create valuable, information-driven resources. Gained deep understanding of industry trends and topics before creating content. Edited existing content to better align with brand style guides and provided constructive feedback on content ideas to other content writers. Kept fully up-to-date with emerging technologies, platforms and best practices to help meet client objectives. Freelance Writer: Upwork / Nairobi, Kenya/ Feb 2016 – Feb 2023 ● ● ● ● ● ● ● ● Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content. Performed in-depth research into topics to write clear and accurate copy. Delivered high-quality written content that was insightful, informative and entertaining. Managed own workload efficiently to produce high-quality work within agreed deadlines. Uncovered and identified high-performing topics and formats, adjusting editorial strategy to achieve targets. Generated and developed content concepts, presenting creative ideas and communicating value to get client buy-in. Gained detailed understanding of business systems and applications to create valuable and information-lead articles. Tracked and analysed campaign success, sharing insights and learnings for future projects. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Achieved success across paid and organic social media content through targeted content development and delivery. Collaborated effectively with cross-functional teams to develop and deliver high-profile, multi-channel digital campaigns. Demonstrated outstanding knowledge of Adobe and Google Analytics to enhance campaign performance evaluation. Monitored competitor activity to remain ahead of market trends, consistently delivering innovative, unique client strategy. Used compelling, captivating and engaging copywriting skills to develop effective copy for digital marketing content. Created a wide variety of digital marketing content, including blogs, social media content, videos, presentations and digital adverts. Designed digital marketing strategies based on current marketing trends, market insights and competitor activity. Stayed updated on the latest digital marketing trends through regular networking and researching online daily. Collaborated effectively with sales and design teams to deliver outstanding online marketing campaigns, maximising client satisfaction. Reviewed analytics to evaluate campaign performance, making amendments to strategies for underperforming areas. Used outstanding creativity and content-writing skills to develop engaging copy and content for diverse industry clients. Implemented posting schedule, considering web traffic and customer engagement metrics for optimum results. Collaborated with marketing teams to help develop new growth ideas, and marketing strategies and updated teams on trends. Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement. Designed graphics and promotional material using Adobe Illustrator, Adobe Photoshop, and Canva. Developed engaging content for Instagram, Pinterest, and TikTok, tailoring content based on platform audience and preferences. Assessed functionality of online content, quickly rectifying issues to enhance user experiences. Worked meticulously to deliver exactly against client briefs, ensuring campaign voice and image perfectly matched brand specifications. Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Worked closely with comms, design and strategy teams to generate creative ideas and meet client's objectives. Collaborated with technical experts and other marketing professionals to produce exciting and valuable content. Gained deep understanding of industry trends and topics before creating content. Worked with localisation team to align content with specific needs and best practices for local markets. Kept fully up-to-date with emerging technologies, platforms and best practices to help meet client objectives. Researched content topics by interviewing subject experts to create valuable, information-driven resources. Created resources and articles across wide range of subject matters and target audiences, adjusting content, style and tone to match. Built and maintained strong business relationships both internally and externally. Developed, wrote and proofed creative and innovative content and resources, responding to client briefs. Organised work within Content Management System and always submitted work within agreed deadlines. Edited existing content to better align with brand style guides and provided constructive feedback on content ideas to other content writers. Liaised with clients to discuss project scope, content brief and brand guidelines for each project to increase client satisfaction. Assessed client briefs, requirements and purpose and tailored content and style to match. Researched competitor websites, identifying opportunities to improve client website performance. Updated SEO optimising tasks using content management systems. Wrote content to satisfy user intent by being insightful, relevant and engaging to various target audiences. Implemented changes directly on website through understanding technical aspects of SEO. Improved search engine rankings by designing and implementing onsite and offsite tactics. Compiled comprehensive reports to inform clients on website traffic and analytics. Consulted with clients on SEO, website optimisations and on-page content recommendations tailored to business goals. Increased inbound links and improved website authority through link building campaigns. Designed website mock-ups, collaborating with programmers to implement concepts. ● ● ● ● ● Devised and distributed innovative, high-performing email marketing campaigns, maximizing reader engagement. Leveraged expertise using Adobe Lightroom and Adobe Premiere Pro, editing and enhancing photos to meet client requirements. Built and nurtured positive relationships with key social media influencers, improving client campaign opportunities. Worked with tireless energy and enthusiasm to deliver against digital marketing targets, regularly exceeding profit KPIs. Operated various content management systems accurately and efficiently, uploading copy precisely within allotted timeframes. Senior Content Writer: Talks Legal / Ontario, Canada / Feb 2021 – Jan 2022 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Edited posts for clarity and grammar before publishing. Created engaging blog posts, growing site content and improving user experience. Researched before writing blog posts about it. Implemented banner, video and other non-text link advertising campaigns to enhance blogs. Purchased and negotiated placement of listings in local search engines, directories and digital mapping technologies to increase exposure and visibility of blogs. Utilised paid advertising and affiliate programming to spearhead online marketing initiatives, bringing more traffic to blogs. Assisted in development and implementation of online marketing strategies for launches, rebranding campaigns and other strategic initiatives through blogs. Conducted surveys to gather feedback from followers, applying ideas and improving blog content. Integrated client branding and visual formats through collaboration with development, multimedia and design teams. Tracked, measured and analysed all blog initiatives to report developments and outcomes to clients. Measured lead nurturing processes through chatbots, content and social channels to determine topics and concepts for blogs. Developed and managed social media channels to release announcements regarding blog content. Liaised with team to brainstorm ideas, identify fresh concepts and deliver wide range of topics for blogs. Boosted accuracy of profiles by syncing primary and secondary data sources with SEO optimisation. Added strategic hyperlinks on blogs to increase exposure and incur more web traffic. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Juggled multiple projects simultaneously, adjusting priorities by urgency to meet deadlines. Leveraged appropriate SEO tools and internal data sets for monitoring, insights and recommendations. Identified problems and made improvement recommendations by analysing website traffic patterns. Carried out keyword research to determine high traffic potential. Inspected website code for errors, making adjustments to achieve optimal performance. Researched SEO keywords to develop strategies aligning with client goals. Developed strategies to improve user engagement and reach on social media platforms. Edited content to align with brand and exhibit expertise, authority and trust to uphold quality standards. Worked with development and content management team to advise and review HTML markup, site structure and taxonomy. Brainstormed content marketing strategies to boost brand awareness, generate leads and increase sales. Advised business clients on best mix of products for maximum sales and consumer engagement. Wrote copy for advertisements, email communications and media used in advertising. Selected distribution channels best suited to bespoke advertising objectives. Developed research strategies to assess market demand for new offerings. Identified market gaps for new and updated products and services. Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals. Collated consumer data for product preference analysis and campaign optimisation. Enhanced target market reach through tactical social media advertising. Employed external sales and promotions teams to maximise campaign reach and revenue. Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts. Created customer awareness of goods, services and special promotions with creative advertising strategies. Analysed market trends and demand to develop accurate pricing strategies. Reviewed sales data to forecast market trends and adapt marketing strategies. Used data to build strategies for targeting specific markets and consumer demographics. Assisted businesses with setting up marketing policies and programmes for consistent growth. ● ● ● Explored and identified new ways to engage with target demographics and increase followers. Used analytics tools to track visitor preference and behaviour to deliver better blog content. Collaborated with other bloggers to contribute to content, delivering different perspective to cater to wider audience. Public Health Intern: Jomo Kenyatta International Airport / Nairobi, Kenya / April 2019 – Dec 2019 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Researched demographics to determine threats for specified preventable diseases. Scheduled interviews with stakeholders to discuss health systems and gather feedback. Investigated workplace to detect physical factors and hazards affecting employee health, safety and comfort. Conducted epidemiological research of acute and chronic diseases to trace causes and identify best treatments. Enforced disease prevention protocols among staff members, patients and visitors. Educated patients on disease prevention and treatment to promote healthy communities. Aided disease prevention and treatment by advising on health, nutrition and lifestyle. Enhanced patient outcomes, educating on disease prevention and wellness measures to reduce symptoms. Promoted oral health care and disease prevention by educating patients on proper oral hygiene. Offered general diet and nutrition advice, promoting positive health for illness and disease prevention. Conducted research on disease prevention, environmental hazards and similar topics to help create successful health education programmes. Shared medical supplies with households for prevention and treatment of endemic diseases, minimising casualties. Promoted health by advising patients about diet, hygiene and methods for prevention of disease. Controlled prevention programmes in environmental medicine, work-related, infectious disease and aerospace to reduce risks of potentially spreading sickness. Provided leadership to define and implement experimental plans to validate therapeutic hypotheses, using cell-based disease-relevant models. Conducted forest surveys to determine tree density, present diseases and tree removal or planting required. Determined treatments by researching diseases, disorders or dysfunctions. ● ● ● ● ● Evaluated market research outcomes for improved advertising strategy. Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis. Helped teams reach ambitious sales objectives with multi-channel marketing campaigns. Negotiated optimal placement of advertisements across different media types. Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape. ● ● ● ● ● ● Teacher: Kisigame Secondary School / Matunda, Kenya / January 2015 – August 2015 ● ● ● ● ● ● ● ● ● ● ● ● Mucked out horse stables daily to prevent spread of disease and bacteria. Used knowledge of science, engineering, drafting and design to determine areas most effected by fires and design prevention methods. Managed loss prevention by developing efficient security requirements and monitoring strategies. Monitored sea vessels and enforced offshore pollution prevention regulations. Developed prevention and intervention programmes with community-specific approach. Furnished families and communities with information on prevention and care of health issues, facilitating healthy living. Established positive relationships with students, parents, fellow teachers and school administrators. Taught students cognitive, linguistic and emotional development to promote well-roundedness. Mentored and counselled students with adjustment and academic problems maximise potential and improve grades. Prepared unit and lesson plans for courses of study, following curriculum guidelines and common core standards. Established clear objectives for all lessons, units and projects to achieve universal success. Observed and assessed student performance to identify areas requiring improvement. Used effective teaching methods to assist with student development, including collaborative learning, positive reinforcement, modelling and explicit instruction. Encouraged students to persevere with challenging tasks. Earned positive feedback from parents regarding classroom instruction and student learning success. Maintained trusting student relationships by providing both educational and emotional support to students. Monitored progress through classwork, coursework and project marking to provide extra support for struggling students. Accepted coaching from fellow teachers and administrators to improve teaching quality. DECLARATION I hereby declare that the above-mentioned information is correct up to my knowledge and bear the responsibility for the above-mentioned particulars. REFERENCES Mr. Alfred Koski Mr. William Kitagawa Head of department (university of KabIanga) Tel no. - Email:- Lecturer, University of Kabianga Tel no. - Email:- Irene Carles CEO, Luminous writers Tel: - Madam Euphresia Musindi Kenya Red Cross Kakamega County coordinator Tel no. -