Moriah John
-| - | Orlando, FL |
clippings.me/moriahmjohn
SUMMARY
Seasoned Senior Copywriter with 10 years of experience in content creation and
marketing strategy execution. Proven track record in enhancing brand awareness,
conversion rates, and content output; adept in A/B testing, SEO, and team
management. Seeking to leverage expertise in crafting compelling copy and leading
high-performing teams for a Senior Copywriter role.
WORK EXPERIENCE
Brand Creative Group Agency
Head of Content
Jul 2022 - Present
• Collaborate with cross-functional teams to develop case studies, whitepapers,
paid ads, social media posts, blog posts, and email marketing campaigns, achieving
a 40% increase in brand awareness for clients.
• Implement A/B testing for landing pages, resulting in a 25% uplift in conversion
rates and a 10% reduction in bounce rates.
• Establish quality assurance protocols that uphold marketing material integrity,
reinforcing brand credibility.
• Manage a team of writers, optimizing content production processes to cut
turnaround times by 30% and increase content output by 15%.
Ameex Digital Marketing
Senior Copywriter
Sep 2020 - Jul 2022
• Developed and executed content marketing strategies that increased leads by 40%
and improved conversion rates by 25% in a six-month period.
• Managed a team of five freelancers to ensure the production of high-quality
content in line with client branding standards.
• Utilized Google Analytics for insights that guided the creation of eBooks, video
scripts, and blogs, boosting organic search rankings by 30%.
• Orchestrated email, social media, and web marketing campaigns that resulted in
a 45% surge in lead generation and a 30% increase in conversion rates via digital
channels.
SmartHop Agency
Content Marketing Manager
May 2017 - Sep 2020
• Improved website content with SEO strategies, resulting in a 40% increase in
keyword rankings and a 25% enhancement in organic search visibility.
• Executed A/B testing for various website components, which yielded a 30%
increase in click-through rates and a 10% rise in user satisfaction.
• Collaborated on developing a social media strategy that led to a 40% growth in
customer engagement and a 25% larger online brand footprint.
Thrive Digital Marketing
Marketing Writer
Jan 2015 - May 2017
• Utilized market analysis and metric tools to expand the target audience, achieving
a 30% growth and improved customer retention through the implementation of
features informed by consumer feedback.
• Developed and implemented a tailored communication strategy that aligned with
customer personas, leading to a 30% increase in engagement and contributing to
a 20% rise in sales revenue.
• Supervised a team of writers, ensuring the delivery of high-quality content
by upholding strict standards for proofreading, writing, editing, and publishing
processes.
EDUCATION
Full Sail University
Winter Park, FL
Master of Arts, Digital Marketing
May 2018
CERTIFICATIONS
SEO Copywriting Course, AWAI
Google Analytics Certification
HubSpot Inbound Marketing Course
SKILLS
Social Media Marketing • Market Research • Project Management • Presentations •
Content Management System • Media Strategy • Conversion Optimization • Brand
Strategy • Brand Development • Copywriting • Branding • Content Creation •
Marketing Strategy • Team Collaboration • adaptability • B2B • SaaS • Technical
Writing • SEO
