Moriah John

Moriah John -| - | Orlando, FL | clippings.me/moriahmjohn SUMMARY Seasoned Senior Copywriter with 10 years of experience in content creation and marketing strategy execution. Proven track record in enhancing brand awareness, conversion rates, and content output; adept in A/B testing, SEO, and team management. Seeking to leverage expertise in crafting compelling copy and leading high-performing teams for a Senior Copywriter role. WORK EXPERIENCE Brand Creative Group Agency Head of Content Jul 2022 - Present • Collaborate with cross-functional teams to develop case studies, whitepapers, paid ads, social media posts, blog posts, and email marketing campaigns, achieving a 40% increase in brand awareness for clients. • Implement A/B testing for landing pages, resulting in a 25% uplift in conversion rates and a 10% reduction in bounce rates. • Establish quality assurance protocols that uphold marketing material integrity, reinforcing brand credibility. • Manage a team of writers, optimizing content production processes to cut turnaround times by 30% and increase content output by 15%. Ameex Digital Marketing Senior Copywriter Sep 2020 - Jul 2022 • Developed and executed content marketing strategies that increased leads by 40% and improved conversion rates by 25% in a six-month period. • Managed a team of five freelancers to ensure the production of high-quality content in line with client branding standards. • Utilized Google Analytics for insights that guided the creation of eBooks, video scripts, and blogs, boosting organic search rankings by 30%. • Orchestrated email, social media, and web marketing campaigns that resulted in a 45% surge in lead generation and a 30% increase in conversion rates via digital channels. SmartHop Agency Content Marketing Manager May 2017 - Sep 2020 • Improved website content with SEO strategies, resulting in a 40% increase in keyword rankings and a 25% enhancement in organic search visibility. • Executed A/B testing for various website components, which yielded a 30% increase in click-through rates and a 10% rise in user satisfaction. • Collaborated on developing a social media strategy that led to a 40% growth in customer engagement and a 25% larger online brand footprint. Thrive Digital Marketing Marketing Writer Jan 2015 - May 2017 • Utilized market analysis and metric tools to expand the target audience, achieving a 30% growth and improved customer retention through the implementation of features informed by consumer feedback. • Developed and implemented a tailored communication strategy that aligned with customer personas, leading to a 30% increase in engagement and contributing to a 20% rise in sales revenue. • Supervised a team of writers, ensuring the delivery of high-quality content by upholding strict standards for proofreading, writing, editing, and publishing processes. EDUCATION Full Sail University Winter Park, FL Master of Arts, Digital Marketing May 2018 CERTIFICATIONS SEO Copywriting Course, AWAI Google Analytics Certification HubSpot Inbound Marketing Course SKILLS Social Media Marketing • Market Research • Project Management • Presentations • Content Management System • Media Strategy • Conversion Optimization • Brand Strategy • Brand Development • Copywriting • Branding • Content Creation • Marketing Strategy • Team Collaboration • adaptability • B2B • SaaS • Technical Writing • SEO