Morgan Titcher

MORGAN LINDY TITCHER COPYWRITER & MARKETING STRATEGIST www.MorganTitcher.com | www.Copywriter.NYC EXECUTIVE SUMMARY CAREER SUMMARY I'm a creative content specialist with experience in nearly every medium and a storytelling background developed in the entertainment industry. I bring this creative framework with me in all endeavors, seeking innovative solutions to complex problems. I am seeking a role where I can grow professionally and showcase my broader talents. Creative Director & Founder Ink, Inc. Creative Group | May 2019 to Present • Provided creative direction for brand strategy, developing voice & tone • Concepted & executed campaigns for companies, brands, and product lines, including integrated marketing strategies that saw robust pipeline value growth • Developed talent network of over twenty vendors, including former seniorlevel employees in Fortune 500 organizations, managing this external team of copywriters, designers, developers, and strategists on multiple client projects • Generated content and provided creative direction for digital campaigns, landing pages, in-app content, articles, media kits, and commercial videos AREAS OF EXPERTISE - Campaign Generation - Brand Identity: Refining Voice & Tone - Copy & Strategy for Product Launch - SEO Copy - End-to-End UX Copy - Integrated Marketing - Social Media Marketing - Content Marketing - Screenwriting: Treatments & Scripts - Commercial Video Production TECHNICAL SKILLS - Highly proficient in Final Draft, Celtx, and Microsoft Office software - Experienced in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and InDesign - Adept in deploying and using Content Management Systems (CMS) including extensive experience with Wordpress - Working knowledge of CRM systems, Slack, and project management software CONTACT INFORMATION Phone: - Email:-Website: www.copywriter.nyc Location: Brooklyn, NY Marketing Strategist | Consultant ClockInEasy | June 2019-November 2019 • Operated with broad authority over both marketing and business development matters. Empowered to make sweeping changes, I made impactful decisions on product, platform, and positioning that led to a 10% MRR Growth Rate • Provided creative direction and content for new web-pages that grew traffic and improved on-site conversion rate. The new content tripled organic traffic and brought the on-site conversions rate from just below 3% to over 6% • Completely redeveloped the free trial funnel, utilizing marketing automation to personalize user paths and serve content based on engagement and specific on-site events. The new funnel boosted end-sale conversion rate by over 60% • Built automated Intercom bots and pre-structured chat flows to increase engagement and improve retention, reducing site abandonment by 6% Content Director Inexora Media, LLC. | 2018 to 2019 • Developed standardized creative and operational processes for the boutique, Brooklyn-based production company, expanding fulfillment capabilities and scale • Concepted, pitched, and produced commercial video and brand content for clients, including top independent brands and Fortune 500 companies • Prepared creative briefs for new & existing client proposals, unifying campaign concepts with physical production capabilities to provide tangible ideation linked to actual cost-estimates Screenwriter & Producer | Agency-Represented Agency for the Performing Arts (APA) | 2015 to 2018 • Pitched to established production companies and television networks including Amazon Studios, Team Downey, Warner Cable, leading to in-house development • Developed multiple film and television projects at varying stages from conception to completed treatment, script, and series “bible” • Interfaced with a variety of established producers, external to in-house staff, and secured formal involvement in both television series and feature-film works