Morgan Edwards

Morgan Edwards​- |-| Newmarket, ON​ LinkedIn SUMMARY Results-driven professional with 15+ years of customer service excellence and a strong foundation in project management, digital marketing, and generative AI. Adept at crafting data-driven content strategies, optimizing workflows, and leveraging AI-powered tools to enhance marketing performance. Passionate about creating high-impact digital experiences that drive engagement and business growth. Eager to bring my expertise in content marketing, automation, and inbound strategy to a fast-paced, innovative team. KEY COMPETENCIES ●​ ●​ ●​ ●​ ●​ ●​ Digital Marketing & Inbound Strategy Content Creation & Social Media Management Generative AI & Marketing Automation Project Management & Workflow Optimization Customer Experience & Engagement Strategies Data-Driven Decision Making PROFESSIONAL EXPERIENCE Social Media Content Creator (Freelance, 2021 – Present) ●​ Develop and execute engaging content strategies to grow brand awareness and audience engagement. ●​ Utilize data analytics to optimize content performance and drive conversion rates. ●​ Leverage AI-powered tools for content generation, social media scheduling, and audience insights. ●​ Collaborate with brands to enhance their digital presence through compelling storytelling. The Beer Store​ (2018 – 2022) Customer Service Representative | Store Health & Safety Representative ●​ Delivered outstanding customer experiences, resolving inquiries efficiently and boosting retention. ●​ Advised on policies related to sales, service, and support, ensuring seamless customer interactions. ●​ Implemented problem-solving strategies that improved operational efficiency and team performance. Agora Cafe​ (2007 – 2017) Assistant Cafe Manager | Head of Social Media Content ●​ Developed and executed marketing strategies that increased brand visibility and customer traffic. ●​ Managed inventory, optimized stock levels, and minimized waste through data-driven decision-making. ●​ Led and mentored a team of employees, providing training and performance evaluations. EDUCATION & CERTIFICATIONS ●​ ●​ ●​ ●​ ●​ Google Professional Certificate in Project Management (In Progress) Content Marketing Certification – eMarketing Institute Generative AI Certification Digital Marketing Certification Personal Support Worker – CDI College