MOREEN GITHUKA
SOCIAL MEDIA MANAGEMENT| VIRTUAL ASSISTANT
A creative and results-driven Social Media Manager with experience in
developing content strategies, managing online communities, and growing
brand presence across platforms. Skilled in content creation, analytics,
and engagement tactics that drive reach and build meaningful
connections. Passionate about helping brands tell their stories
authentically while achieving measurable growth.
WORK HISTORY
2025 - Present
Social Media Manager| Serve the Tea Podcast
● Host and produce a weekly podcast focused on faith and real-life
conversations, growing a loyal listener community.
● Plan, record, and edit episodes while maintaining consistent
publishing schedules.
● Develop and manage social media campaigns to promote episodes,
driving increased visibility and engagement across platforms.
● Create branded graphics, audiograms, and reels to amplify reach
and attract new listeners.
● Thoughtfully explore audience insights to enhance our content
strategy, fostering consistent growth in streams and enriching
online engagement.
● Manage and maintain the website to ensure it is up-to-date and
functioning properly.
2023 - 2025
Social Media Manager| Instagram (glow._mooh)
● Developed and executed content strategies across Instagram and
other platforms, resulting in a growth of reach and views.
● Created engaging graphics, reels, and posts using Canva and Meta
Business Suite, aligning content with brand voice and audience
interests.
● Analyzed insights and adjusted posting schedules to optimize
engagement, increasing audience interaction and follower growth.
● Managed community engagement by responding to comments,
messages, and feedback, strengthening listener relationships.
● Collaborated with podcast production to align social content with
episode themes, ensuring consistency across branding.
2022 - Present
Freelance Social Media Manager
● Manage social media accounts for personal brands and small
businesses, developing tailored strategies to boost online presence
and engagement.
● Design and schedule content using Canva, Meta Business Suite, and
Buffer, ensuring brand consistency across platforms.
● Grow client accounts by implementing targeted content strategies,
achieving measurable increases in reach, impressions, and audience
interaction.
● Provide analytics reports and insights to track performance and
refine campaigns for better results.
● Collaborate with clients to align digital content with overall brand
goals, from podcast promotion to product marketing.
EDUCATION
ALX Africa | Online| Certifications| Virtual assistance
Field of study included: Project management, copy writing, Email and
calendar management, and Scheduling.
ALX Africa | Online| Certifications| Professional foundations
Field of study included: Project management, Teamwork,
entrepreneurship, and Tech navigation.
SKILLS
● Data entry and organization
● Communication skills
● Transcribing
● Organization
● Document management
● Time management
● Internet research
● Self management
● Travel research and booking
● Adaptability
● Scheduling
● Confidentiality
● Graphic design
● Tech savvines
WEBSITES, PORTFOLIOS AND PROFILES
LinkedIn: https://www.linkedin.com/in/moreennjerigithuka/
Portfolio: https://sites.google.com/view/moreengithukaportfolio
PLATFORMS
Meta business suite
Google workspace
Capcut
Zoom
Asana
Buffer
Teams
Slack
HOBBIES
Reading books
Listening to music
LANGUAGES
Trello
Canva
Hootsuite
Calendly
Google analytics
Outlook
Microsoft office
English
Kiswahili
REFERENCES
Available upon request
