Contact-
www.linkedin.com/in/montcessna
(LinkedIn)
Top Skills
Social Media Marketing
Social Media
Sales
Languages
English (Native or Bilingual)
Spanish (Limited Working)
Certifications
Blackbelt
Mont Cessna
PPC Wizard, Marketing Executive, Writer & Editor
Sterling, Illinois
Summary
You want a 2x, 3x, 5x, even 100x ROI, right? I have helped
everything from brand-new startups, to 6-figure, 7-figure, 8-figure
and even 9-figure companies succeed in digital marketing. I've spent
millions of dollars on Facebook, Twitter, Google, Outbrain, Taboola,
Yahoo!, etc. ads and I know how to actually track both gross and
net revenue, while cost accounting because that's what I do. I'll
even build the models your CFO uses and work with your CPA or
equivalent. Oh, and it's all email capture and SEO friendly traffic,
too. Plus, I'll explain everything in detail so you know how to run your
business profitably.
Lifeguard
Google Analytics
Babysitter
UpWork Certified Drupal Developer
Honors-Awards
Gold Medalist -- Virginia State
Taekwondo Championship
Gold Medalist -- Maryland State
Taekwondo Championship
Dean's Scholarship
Publications
How to Advertise Your Business
Through Facebook and Google
Search Engine Optimization vs.
Search Engine Marketing
I've been a professional writer, digital marketer, and website
developer for the past eight years and I graduated with a Bachelor
of Science degree in Business Administration with a concentration in
Marketing from Drexel University in Philadelphia, PA.
I apply academic marketing principles to digital marketing.
Furthermore, I am Google Analytics and Google AdWords Certified.
I went to Drexel on an academic scholarship, was a Math Counts
competitor in middle school, as well as a gold medalist in Virginia
and Maryland for Olympic Taekwondo in the adult division, while
in high school. I used to manage an ultra-high volume McDonald's
when I was 19 while doing the crew scheduling, shift management,
inventory, deposits, etc. before I decided to go back to school.
There's a reason I've been on the first page of Google, Yahoo!,
Bing and all the rest. There's a good chance you've read something
I've ghost written for a marketing executive in your favorite major
industry publication or God forbid, for a marketing "guru." I've been
published twice in SelfInformed, the National Association of the SelfEmployed's (NASE) monthly newsletter. See my LinkedIn or UpWork
profiles for the links to the PDFs.
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Hit me up and we can figure out if we're a good fit to meet your KPIs!
Sincerely,
Mont Cessna
Experience
Marketing Hackers
Co-Founder
2017 - Present
● Optimize the company’s website, technical SEO, landing pages, email
newsletter signups and advertising units with PHP, JavaScript and CSS3.
● Consult several small-to-midsize digital marketing agencies on media
buying, landing page design and SEO.
● Assist in the development of internal communications for larger clients.
● Develop proprietary SEO, media buying, data scraping, analytics reporting
and marketing automation technologies.
● Research and write technical content and guides to digital marketing
technologies and best practices.
● Professional ghostwriter.
Brunchy
Marketing And Public Relations Manager
2016 - 2018 (3 years)
Remote/Virtual
● Tripled Brunchy smartphone app installations with highly-targeted Google
AdWords and Facebook advertisement campaigns.
● Developed social media accounts for the Brunchy brand from scratch.
● Wrote and submitted press releases to various print, radio and online
publications, resulting in interviews for the company CEO on local radio
stations and mentions of the Brunchy app on written and video blogs.
● Directed all website operations, created content and maintained the Brunchy
deals list online.
The Cheat Sheet
4 years
Marketing Manager
2014 - 2016 (3 years)
Remote/Virtual
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● Promoted from Assistant Editor to Promotions and Social Media Manager to
Marketing Manager in first year.
● Profitably quadrupled both organic and paid social media traffic to website
while increasing total number of social media followers to over 500k.
● Directed all paid website traffic acquisition channels with Outbrain, Taboola,
Facebook, Yahoo, Twitter and others, while developing them to approximately
1 million pageviews a day (1/3 of all daily website pageviews) and more than
$1M yearly net revenue through profitable advertisement arbitrage.
● Wrote proprietary marketing channel reporting software in Google App Script
with the Google Analytics API and then designed profit and loss reporting by
department and marketing channel with the CTO and her team.
● Reported directly to the COO and managed social media, video production,
website traffic buying and analytics teams.
● Member of the company’s executive committee.
Promotions and Social Media Manager
2013 - 2014 (2 years)
Remote/Virtual
● Developed the company's Facebook, LinkedIn and Twitter accounts by
posting content hourly every day while dramatically increasing likes, follows,
engagement, shares and comments.
● Designed and wrote calls-to-action for the website's paid subscription
financial newsletters.
● Profitably arbitraged Facebook ad buys to the company website.
iZen Software LLC
Co-Founder
2011 - 2014 (4 years)
Greater Philadelphia Area
● Prospected and contacted businesses needing website solutions to initiate
the sales process.
● Created websites for businesses using the Drupal 7 content management
system.
● Administered LAMP website servers running Ubuntu Server and CentOS.
● Created templates for content management systems with XHTML/HTML5
and CSS3.
● Full-stack developer of SaaS from product to deployment to sales.
The Cheat Sheet
Assistant Editor
2013 - 2013 (1 year)
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Remote/Virtual
● Proofread, edited and published more than a dozen articles written by
different authors each day in WordPress.
● Wrote original, in-depth features and analysis on sports, finance, politics,
tech and autos.
● Managed the flow of content in the editorial department from idea to rough
draft to final draft to published.
● Ensured keyword density, keyword variety and appropriate tags in articles for
SEO purposes.
● Wrote articles featured on the Yahoo.com homepage.
Drexel University -- Freedom Rings Partnership
Social Media Assistant -- Internship
April 2011 - July 2011 (4 months)
Greater Philadelphia Area
● Created and managed a social media campaign incorporating Twitter,
Facebook and YouTube.
● Used Hootsuite, Klout, Google Analytics and a variety of tools to track
keywords, hashtags and performance.
● Updated the project's Drupal website and social media accounts live from
events.
● Met with key stakeholders--Drexel University, the City of Philadelphia,
Philadelphia Community College, the Philadelphia Housing Authority and
others--to track the project's milestones.
WirelessGround.com
Primary Writer
June 2010 - January 2011 (8 months)
Remote/Virtual
● Researched and wrote articles on current smartphone and tablet news for
the company blog daily.
● Researched and projected SEO keyword trends on relevant topics to
increase website traffic over time.
● Regularly appeared on the first page of Google News for iPhone and Android
news.
● Interviewed the CEO of Rhomobile--maker of the Wikipedia iOS app.
Greentree Brokerage Services
Sales Assistant -- Internship
March 2010 - June 2010 (4 months)
Greater Philadelphia Area
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● Created a detailed prospective client list of every large institutional investor
in Pennsylvania.
● Cold-called local institutional investors and initiated the sales process.
● Developed marketing and sales materials for prospective investors.
HACC, Central Pennsylvania's Community College
Student Government Association Treasurer -- Paid Position
2009 - 2009 (1 year)
● Increased the Student Government Association's budget by more than
$600,000 over three years.
● Created comprehensive, yearly budgets for more than 20 student
organizations.
● Successfully pitched student activity fee increases to the college's president
and staff.
Nelson Restaurants LP (McDonald's)
Hiring Manager
2006 - 2009 (4 years)
Harrisburg, Pennsylvania Area
● Used proprietary business intelligence software to set sales and service
targets.
● Scheduled 100+ employees, ordered inventory, and exceeded business
goals each week.
● Coordinated hiring with scheduling needs, calibrated and optimized business
intelligence software.
● Opened and closed the restaurant while supervising up to 20 employees and
managers at a time.
● Managed the safe and deposited funds at the bank.
Education
Drexel University
Bachelor of Science (B.S.), Business Administration: Concentration in
Marketing · (2009 - 2012)
Harrisburg Area Community College
Associate of Arts (A.A.), Business Administration · (2007 - 2009)
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