MONICA ODHIAMBO
Administrative assistant/Social media manager
Nairobi, Kenya | --| LinkedIn: www.linkedin.com/in/monica-odhiambo
SUMMARY
Detail-oriented and results-driven Virtual Assistant with 3+ years of experience supporting entrepreneurs, executives, and
small businesses in streamlining operations and maximizing productivity. Skilled in administrative support, social media
management, and project coordination, I specialize in handling time-consuming tasks to free up clients’ time for strategic
growth. Proven track record of increasing engagement by 30%, improving workflow efficiency by 15%, and delivering
measurable results through tailored solutions. Passionate about leveraging technology and organizational skills to help
businesses thrive
EDUCATION
Digital Marketing Skill Institute
Social Media Management and Advertising
INCO Academy - Online
Green Digital Skills
African Leadership Group – Nairobi, Kenya
2024
AI Career Essentials
African Leadership Group – Nairobi, Kenya
Virtual Assistant’s Course
WORK EXPERIENCE
Social media manager
Afrofeast – African Food & Travel Platform
April 2024 - May 2024
April 2024 - May 2024
February 2024 - April
September 2022 – October 2022
Aug 2024 - November 2024
● Conducted a comprehensive social media audit that identified growth opportunities and optimized content
strategy, which resulted in an increase of 389.3% in views (28.3K) and 81% in reach (15.4K) over 4 months.
● Conceptualized, created, and curated engaging written and visual content (including image design) tailored to
platform best practices and target audience interests, driving a 5.8% increase in content interactions (6.7K) and a
12.2% increase in link clicks (422).
● Designed visually appealing graphics and images to enhance brand visibility and engagement across platforms.
● Fostered a vibrant online community by actively engaging with followers, responding to comments and inquiries,
and building relationships to enhance brand loyalty, contributing to a 142.7% follower growth.
● Leveraged data-driven insights from Meta Business Suite to refine content and posting schedules, maximizing
reach and engagement.
Administrative assistant
Jan 2023 - June 2024
ThisisLD – UK
● Streamlined task coordination and project management processes, improving on-time project completion by 15%
and boosting team productivity.
● Implemented a Slack-based task tracking system, increasing on-time task delivery by 30% and enhancing team
collaboration.
● Conducted hashtag research and scheduled social media posts using advanced tools, increasing post reach and
engagement by 25%.
● Managed customer interactions by responding to comments and DMs, improving customer satisfaction, and
fostering a loyal online community.
● Developed and executed engagement strategies, resulting in a 30% increase in interaction rates and a 15% growth
in followers.
● Optimized social media reporting processes, saving 10+ hours monthly and increasing campaign ROI by 20%.
● Tracked KPIs and delivered monthly performance reports, achieving a 15% improvement in engagement rates.
● Conducted research on trending social media topics to inform content strategy and maintain relevance.
Data Entry
April 2024 - May 2024
● Managed a data collection project involving nearly 6,000 educational institutions, requiring meticulous attention to
detail and organizational skills to ensure accuracy and efficiency.
● Conducted extensive online research to identify and verify contact information for student activities
directors/managers at many schools.
● Accurately entered and managed a large dataset, demonstrating proficiency in data entry software and maintaining
data integrity.
● Maintained regular communication with the client to provide updates and ensure project alignment.
● Developed creative solutions to address challenges in locating contact information, demonstrating resourcefulness
and problem-solving abilities.
● Consistently exceeded daily and weekly data entry targets, demonstrating strong time management and
productivity.
Social media manager
Jan 2022 - December 2023
Project Good work–US
● Increased content creation efficiency by 70%, publishing 20+ additional pieces of content monthly, contributing to a
50% growth in brand awareness.
● Developed and implemented a social media strategy that boosted average post engagement (likes, comments,
shares) by 50%.
● Created and maintained a content calendar, ensuring consistent posting and improved audience engagement.
Virtual Assistant/Copywriter
Jan 2022 - Dec 2022
Capital Consulting Group, US
● Crafted engaging social media content, increasing average engagement rates by 15% (likes, comments, shares).
● Developed a content strategy framework with 2 core pillars and 6 sub-pillars, improving content organization and
targeting.
● Ensured 70% improvement in content consistency by adhering to editorial schedules and strategic plans.
SKILLS
Administrative skills
Social media marketing
Project Coordination
Marketing Research
INTERESTS
Artificial Intelligence
Project Management
Women Empowerment
LANGUAGES
English - Expert
Kiswahili - Native
