Monica Lorena Duarte De Leon

Mónica Lorena Duarte de León DIGITAL MARKETING PROFESSIONAL WITH 9 YEARS OF EXPERIENCE Executive Summary Work Experience With over 9 years of extensive experience, I have successfully developed and implemented highly effective marketing strategies targeting prospects and customers at various stages in the marketing funnel. DIGITAL MARKETING CONSULTANT AT LORY DIGITAL CONSULTING 🎯 📈 My expertise spans across industries such as Technology Solutions, AI-powered Social Listening, Online Education, Alcoholic Beverages, Laboratory Instruments, and Healthcare Professionals. 🏆 Notably, in 2016, I was recognized as a Finalist in the SilverBowl Awards by LIMRA for the best use of social media in the financial industry. Areas of Expertise • Inbound Marketing • Strategy Development Initiatives • Brand Positioning • Social Media Strategy • Content Creation • Ads Strategy • Analytics • Marketing Research • E-mailing • CRM: Monday, Zoho, Hubspot Software • Office • Photoshop • Illustrator • Lightroom • Hootsuite • Premiere Pro • After Effects Languages • Advanced English • Native Spanish • Intermediate French LinkedIn https://www.linkedin.com/in/monica-lorenaduarte-de-leon/ July 2017 – October 2021, July 2023 - To date As a Digital Marketing Consultant, I have experience working across various industries, including Technology Solutions (Open Storage Solutions and Tsunati), AI-powered Social Listening (SentiOne), Online Education (California Intercontinental University), Alcoholic Beverages (Mezcal Descartes), Laboratory Instruments (Macrolab), and Healthcare Professionals. I have been responsible for executing the subsequent marketing initiatives: Planning and Execution of Strategy Development Initiatives that are in line with overall business goals and encompass the entire customer life cycle. - Conduct market research to define target audiences. Responsible for overseeing Campaign Management: - Strategizing and implementing multi-channel digital marketing campaigns across diverse platforms and regions (US, Canada, Africa, Middle East, Latin America, and Asia). - Crafting email campaigns designed to boost customer conversion rates. Incorporating Sales Enablement Initiatives: - Facilitate Alignment of Marketing and Sales to uphold uniformity in messaging and strategy. - Content Creation: Establish a central store of collateral, including presentations, landing page designs, emails, promotional videos, brochures. - Coordination of Events and Webinars aimed at providing opportunities to engage with prospects. - Develop sales playbooks, email templates, and call scripts to enhance the sales process. Responsible for Market Development Funds (MDF): - Development and management of MDF programs, with a focus on aligning them with company objectives and partner requirements. - Primary point of contact for partners and collaborating with them in implementing comarketing initiatives, including digital marketing and events, aimed at expanding market presence. Incorporating SEO Optimization. Responsible for Analytics and Reporting: - Proficient in Google Analytics, certified to monitor and assess campaign performance. Marketing Department Budget Allocation. 🎯 🌎 🛒 💸 📱 📈 💸 LATAM DIGITAL MARKETING MANAGER AT SENTIONE October 2021 - July 2023 🎯 Developing, optimizing, and executing LATAM marketing campaigns across different channels (Google ads, Facebook, LinkedIn, primarily) to generate new business leads. 💡 Brainstorming, planning, and strategizing the concepts for new campaigns based on buyer personas and benefits from new functions with the global marketing team. 🔍 Studying and analyzing the competition to find our competitive advantages (as well as areas for improvement). 📈 Developing and presenting monthly and quarterly reports about budgets and results to senior management. 🤝🏻 Working with partners to gather and present insights from different industries and present them on PR articles, social media, and webinars. ✍🏻 Managing PR (public relations) activities: planning and developing topics for blog articles and media activities (column articles, webinars, interviews). 💸 Managing the LATAM marketing budget. References Work Experience 📱 Responsible for the creation and execution of social media content based on insights from the platform to increase brand awareness. 💻 Developing and strategizing the content for webinars while partnering with different brands to gather prospects. ✍🏻 Developing blog articles and SEO development on SentiOne's Spanish website. ✍🏻 Developing email marketing campaigns (newsletters). 🖌️ Developing presentations, pagers, and other materials for marketing purposes. DIGITAL MARKETING / COMMUNITY MANAGER / COMMUNICATIONS AT AP ASESORES PATRIMONIALES October 2015 – June 2017 🏆 Silver Bowl Awards 2016, Finalist in the Best Use of Social Media in the “Social Good” category. These LIMRA international awards were given in Boston, MA, and are exclusively for financial institutions. Development, design, execution, and analysis of social media and digital marketing campaigns. Responsible for advertising content. Branding strengthening in Social Media, Internal Communications & Public Advertisement Development and design of internal communications. Events photography. 🎯 ✍🏻 🖌️ 💬 📷 BRANDING CONSULTANT AT VÍA MARCA April 2013 – December 2014 🎯 Branding Consultant for the following companies: ✅ Don Chema (local sausage) ✅ Findé (known before as "Solea": laser hair removal) ✅ Queretaro’s Institute for the Empowerment of the Children (School in Queretaro) The activities performed for these projects were: Market research to identify consumer perceptions, competition, business trends, and product value. Brand strategy, positioning, imagery diagnosis, and consumer segmentation. 🔍 💡 Education MASTER IN DIGITAL MARKETING AT ADVEISCHOOL 2017 - 2018 MASTER IN FINANCE AT EGADE BUSINESS SCHOOL 2008 - 2011 BACHELOR IN COMMUNICATION SCIENCES AT TECNOLÓGICO DE MONTERREY 2002 - 2007 Courses & Certificates GOOGLE ANALYTICS CERTIFICATION "I highly recommend Lorena Duarte, she is very Professional in all her duties. She was responsible of the Digital Marketing area and developed the Content, Strategy and Implementation of the different initiatives. Lorena had an active participation in the international exposure of AP asesores in the prestigious Silver Bowl Awards by LIMRA/LOMA with more than 40 participating companies from US, Canada, Europe and Asia. In this event, we got 2nd place in the category ‘Best Use for Social Good’, just behind Prudential." MIGUEL VESSI URRUTIA Business Development | Sales | Recruitment Contact Details Email:-Phone Number: - 2023: Issued by Skillshop from Google MEXIRED DIGITAL MARKETING COURSES: 2017: Redes Sociales para Negocios / YouTube para Empresas / Posicionamiento en Google y SEO / Google Analytics / Email Marketing / Google Ads / COMMUNITY MANAGEMENT: 2016: Asociación Española de Responsables de Comunidad y Profesionales Social Media BRAND STRATEGY MANAGEMENT, ADVERTISING AND PROMOTION: 2011: EGADE BUSINESS SCHOOL