Monica Gonzales

Passionate on events and digital marketing; Creative, reliable, team player (--15 Aurora St. DM 1 Subdivision Cainta, Rizal Objectives To contribute in the decision-making to project milestone by continuously understanding and learning targeted consumer behavior plus purchase patterns, and to consistently sharpen my skills set on creative marketing by being up-to-beat on social media and activation trends tailor-fitted to the brand. Skills Highly-skilled in project management and marketing ideation Above average communication and leadership skills Passionate in crafting creative presentations and pitch decks Proficient in research, sourcing and reporting Advance knowledge in MS Office Resourceful and efficient in situational problem-solving Detail-oriented with good data analysis skills • Adept in using Socialbakers, Google Analytics, Facebook Insights & Business Manager • • • • • • • Experience Freelancer | May 20, 2017 – Present Online | 15 Aurora St. DM 1 Subdivision Cainta, Rizal Works with local and international brands on project-based tasks that are needed to further improve their businesses. My usual projects include: • Digital Marketing | Manages monthly website, search and social media reporting of LS Men’s Clothing, a clothing store in New York City. Evaluates the digital performance of the brand on a month-on-month comparison. Presents validated data and key takeaways to the top management. Regularly communicates to the brand’s digital agency. • Copywriting & Project Management | Handles ACE Hardware Philippines’ Instore Radio Ad in terms of copywriting brands’ spiels and coordination with talents and ACE digital manager. • • Presentation & Pitch Decks Development | Crafts learning modules, presentations, company portfolios, startup pitch decks, e-books, etc. to clients from India, USA, Australia, Europe, China, Mexico, Singapore and Hong Kong. Business Development | Helps local clients on market researches and marketing strategies in order to successfully develop their businesses on the local community. Resume: Marketing Executive | September 5, 2016 – May 19, 2017 Marie France | Global Enterprise Tower, H.V. Dela Costa St., Makati City Worked with the 3 brands of Marie France Group and intermittently with the sister company, Ardent World Inc. My responsibilities include: • Digital Marketing | Coordinated with agencies the creative and digital media plan of the 3 brands. Liaised with the call center team the digital efforts and supporting ad codes for tracking consumer journey. Administrated Socialbakers Analytics and Builders. • Advertising | Assisted on the overall marketing planning and budget allocation across all traditional and online channels. • Public Relations | Provided social media engagement rates, PTAT count and other necessary details for talent management that may deem helpful to the brand. • Brand Management | Provided a comparative review and summary of all agencies’ cost proposals that led to a clear decision-making of the management. • Brand Health Report | Regularly lead a comprehensive brand performance review following agreed KPIs, targets and benchmarks across all traditional and online channels for the 3 brands. Objectively evaluated the effectiveness of the ad, promo, talent, and budget allocation in terms of conversion funnel, CPL, CPA, yearon-year and month-on-month percent (%) change. Provided monthly ad spending and competitive review. This report is vital for the management decision-making. Junior Project Manager | March 30, 2015 – April 30, 2016 Impact Training and Consultancy | PSEC Tower, Ortigas Center, Pasig City Led the project management of several accounts by formulating an end-to-end BTL plans based on client objectives. My responsibilities were: • Account Management & Negotiation | Developed activation strategies based on project brief and consumer receptivity insights. Spearheaded pitch presentations and crafted brand big ideas, key visuals and handles, with production print guides. • Project Executions | Ensured seamless engagement and even impromptu strategies on execution day/s by closely coordinating with all teams. Developed a BPO database and activation close-out reports with milestones and key learnings. • Operations Management | Conducted pre-works and oculars, event ingress and egress, scheduling and close coordination with operations team, partner agencies and suppliers to deliver commitments. • Client Management | Liaised with clients on project blueprints, addressed client concerns and engaged into client field work to check on regular operations. Education 2 Far Eastern University-| Bachelor of Science in Psychology • Magna cum Laude • Consistent Dean’s Lister, Institute of Arts and Sciences