Monica Gonzales

2017 BRAND BOOK CONTENTS 03 OUR BRAND 15 TOPOGRAPHY 08 LOGO 17 PHOTOGRAPHY 13 COLORS 20 SOCIAL MEDIA 15 TYPOGRAPHY Brand Book p. 02 2017 OUR BRAND 04 What StatRoute Represents 05 The StatRoute Brand 06 Vision & Mission 07 Values & Personality Brand Book p. 03 Our Brand | What StatRoute Represents What Represents Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 04 Our Brand | The StatRoute Brand The Brand Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 05 Our Brand | Vision & Mission Our Vision Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Our Mission Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Brand Book p. 06 Our Brand | Values & Personalities Our Values Innovation, Disruption, Data-Driven Our Personalities Helpful, Adventurous, Generous, Honest, Detailed Brand Book p. 07 2017 LOGO 09 Primary Logo 10 Elements & Versions 11 Common Mistakes 12 Size & Space Brand BrandBook Book p. 04 08 Logo | Primary Logo Primary Logo Our logo is made up of two elements: the angle bracket symbol and the “StatRoute” wordmark set in Roboto Condensed. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book Minimum Size p. 09 Logo | Elements & Versions Elements & Versions Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 10 Logo | Common Mistakes Watch The Details 1. Don’t squish or skew our logo 2. Don’t use a low resolution version of our logo 3. Don’t change the font 4. Don’t interchange the colors 5. Don’t place our logo on a dark background 6. Don’t place our logo on a cluttered background Brand Book STATROUTE p. 11 Logo | Size and Space Size & Space Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 12 2017 COLORS 14 Color Palette Brand Book p. 13 Colors | Color Palette CMYK 69, 62, 61, 52 CMYK 69, 62, 61, 52 RGB 58, 58, 58 RGB 58, 58, 58 HEX #3a3a3a HEX #3a3a3a PANTONE Black 7 C PANTONE Black 7 C Color Palette CMYK 4, 3, 3, 0 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. RGB 240, 240, 240 HEX #F0F0F0 PANTONE 7541 C CMYK 17, 98, 93, 7 CMYK 17, 98, 93, 7 RGB 193, 39, 45 RGB 193, 39, 45 HEX #c1272d #c1272d HEX PANTONE- CC PANTONE Brand Book p. 14 2017 TYPOGRAPHY 16 Brand Fonts Brand Book p. 15 Typography | Brand Fonts ROBOTO Roboto Thin Brand Fonts Roboto Thin Italic Roboto Light Roboto Light Italic Roboto Regular Our primary brand font is Roboto, mainly Roboto Regular and Roboto Condensed. Roboto Regular Italic Roboto Bold Roboto Bold Italic Use the font that works best with your design, and always be consistent throughout whatever you’re working on. Roboto Bold Condensed Roboto Bold Condensed Italic Roboto Condensed Roboto Condensed Italic Roboto Black Roboto Black Italic Brand Book p. 16 2017 PHOTOGRAPHY 18 Approach 19 Examples Brand Book p. 17 Photography | Approach Our Photo Approach Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 18 Photography | Examples Brand Book p. 19 2017 DIGITAL PRESENCE 21 Social Tone 22 Main Platforms Brand Book p. 20 Digital Presence | Social Tone Social Tone Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Brand Book p. 21 Digital Presence | Main Platforms Our Favorite Platforms Facebook Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Brand Book Twitter Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, p. 22 Youtube Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, 2017 If ever you have questions, just ask JEFF.STATROUTE.COM