MONICA
BADIU
Phone: -
E-mail:-Website: monicabadiu.com
VISIBILITY COACH & MARKETING CONSULTANT
PROFILE
I serve entrepreneurs, brands, and deeply passionate people who want to
skyrocket their visibility, business, and reputation, using mindset coaching,
marketing consultancy, and tailored training. I have amassed a comprehensive
marketing experience in my over 10 yrs working with brands & entrepreneurs, and
over 250 coaching hours over the past 3 years.
EXPERIENCE
VISIBILITY COACH
PINTEREST MARKETING
SPECIALIST
OWNER
MARKETING &
BUSINESS CONSULTANT
MARKETING MANAGER
Self Employed (2016 - present)
1:1 coaching & group coaching
Performance, skills, personal/life, business, executive/marketing coaching
Using tools like NLP, visualization, reflection journaling, affirmative self-talk,
group coaching (accountability buddies) etc
Self Employed (2018 - present)
Running audits & audience research
Development of content & pinning strategies tailored to brand objective
Coaching & training for brands who do it themselves
Account management
Zâna Florilor (2016 - present) | Lavender Farm
From dream to manifestation, Zâna Florilor is the brand identity of my love
for gardening. In 2016 I started growing my own lavender field, which has
proved to be a very good source of mindfulness, self-development, and a
good introduction into nature coaching.
Self Employed (Jan 2016 - present)
Consulting with brands, entrepreneurs (new & established) for various
visibility goals
Auditing of visibility efforts & tailoring strategies to fit clients' various goals
such as entering new markets, developing new products, establishing price
strategies, launching new products, launching in new marketplaces,
rebranding, increasing website traffic for visitors for specific countries,
developing lead generation systems & buyer journey funnels.
I Like That Lamp (Nov 2016 - Feb 2018) | Kits for DIY Lamps
Developing lead generation & conversion strategies for the three sales
channels (Amazon, Etsy, Shopify)
Developing & implementing visibility strategies for brand awareness
(Pinterest, blog, email marketing, YouTube, Instagram, influencers)
EXPERIENCE
MARKETING MANAGER
PROJECT MANAGER
TRADE SHOW
PROMOTER
EMAIL MARKETING
SPECIALIST
TRADE SHOW
PROMOTER
FACEBOOK COMMUNITY
MANAGER
Bobsled Marketing (Jul 2016 - Jun 2017) | Amazon Marketing Agency
Developing a strong content strategy to build brand reputation and ensure
quality lead generation
Promoting the brand across social channels and PR opportunities (Stevie
Awards, podcasting)
La Blouse Roumaine (Mar 2017 - Jun 2017) | NGO
Recruiting & coordinating volunteers and activities for La Blouse Roumaine's
project within the 2017 European Gymnastics Championships in Cluj-Napoca
Recruiting & coordinating volunteers and activities for La Blouse Roumaine's
project related to IA Universal Day, an event that coordinates dozens of
events worldwide
Fashion by Laina ( Apr 2017 - May 2017)
Development & implementation of the communication plan for the launch of
a new bridal and evening brand at Barcelona Bridal Week 2017
Running all social media accounts for the duration of the project
Development of promotional materials (flyers, lookbooks etc(
Universul OM (Jul 2016 - May 2017) | Holistic & Astro Readings
Development of email marketing strategy to support brand reputation,
communication and sales for the company's digital products
Implementation of strategy, analysis for KPIs
Consultancy on various business aspects and product development
BIEN SAVVY (Jun 2016 - Sep 2016) | Fashion Designer
Development & implementation of the communication plan for the launch of
a new bridal collection at The Harrogate Bridal Show
Running all social media accounts for the duration of the project
Development of promotional materials (flyers, lookbooks etc(
Gregorio Rizo (May 2016 - Jun 2016) | Fashion Designer
Developing & implementation of Facebook content strategy to support brand
reputation & warming up the bridal audience towards the brand's new
collection
Supporting customers with additional information through comments &
messages
FACEBOOK CONTENT
SPECIALIST
Alexandru Grigore (Jan 2016 - Jun 2016) | Photographer
Developing & implementation of a Facebook content strategy focused on
building brand reputation and increasing visibility for the photographer's
portfolio
NEW MARKETS
DEVELOPER OFFICER
BIEN SAVVY (Mar 2015 - Mar 2016 | Fashion Designer
Identifying new B2B opportunities to match brand's target audience
Generate leads and transform them into sales
Promote trade shows to retailers, keep in touch with current retailers and
help promote their brands to BIEN SAVVY's potential clients in their region
or country
Participating at international trade show events (Barcelona Bridal Week,
Harrogate Bridal Show, New York Bridal Week)
EXPERIENCE
PR & MARKETING
OFFICER
BIEN SAVVY (Jul 2013 - Mar 2016 | Fashion Designer
Development & implementation of the marketing, PR & ecommerce
strategies to build brand reputation, sales, and convey brand values in
Romania and across other 4 markets
Develop and implement the email, blog, social media calendar
Organize and promote in-store events and online events
Develop press relations, connect and nurture relationships with stylists and
celebrities
Support stockists with branded materials to help them increase awareness
and promote the brand in their local area
Develop strategies and funnels to support various conversion goals online,
and offline for the company's 2 websites and 3 national brick and mortar
showrooms.
FASHION EDITOR
BIEN SAVVY ( Oct 2012 - Jul 2013) | Fashion Designer
Develop and implement content calendar
Managing and writing copy for the company's fashion blog
Researching high SEO importance keywords and trending topics of
importance to the target audiences
SOCIAL MEDIA
MANAGER
BIEN SAVVY (May 2012 - Jul 2017) | Fashion Designer
Develop and implement the social media strategy across two channels
(Facebook & Instagram)
Run giveaways, develop apps for lead generation and brand awareness
Develop and implementation of ads
Offering customer support in messages & comments
SOCIAL MEDIA
MANAGER
LOVE LOVE (Apr 2012 - Mar 2015) | Fashion Designer
Develop and implement the social media strategy across two channels
(Facebook & Instagram)
Run giveaways, develop apps for lead generation and brand awareness
Develop and implementation of ads
Offering customer support in messages & comments
PR & MARKETING
COORDINATOR
PR & SOCIAL MEDIA
COORDINATOR
SOCIAL MEDIA
MANAGER & ON-SITE
SEO CONTENT
OPTIMIZER
LOVE LOVE (Jul 2013 - Jan 2015) | Fashion Designer
Development & implementation of the marketing, PR & ecommerce
strategies to build brand reputation, sales, and convey brand values in
Romania
Develop and implement the email, blog, social media calendar
Organize and promote online sales events
Develop press relations, connect and nurture relationships with stylists and
celebrities
HALO Band (Feb 2014 - Dec2014) | Music Band
Promoting concerts in press and online
Building an online community on Facebook for visibility and communicating
with fans
Flowers4You (Jan 2014 - Dec 2014 | Flower Shop
Develop & implement the social content calendar
Develop & implement lead generation campaigns to support brand
awareness and ecommerce sales
Developing SEO friendly copy for the website and product pages
Overall optimization of the website to improve the SEO score
EXPERIENCE
SEO WEB CONTENT
WRITER
Proxymal International (Aug 2012 - Dec 2013 | SEO & Copy Agency
Research appropriate SEO keywords to increase visibility of content in
search queries
Develop SEO friendly copy such as articles, product descriptions, press
releases, reviews, tutorials and so on for the company's various clients in
French, Romanian and English
Topics include online gaming, Avon advertorials for partners' websites, ecommerce promotion, mobile solutions etc.
SEO WEB CONTENT
WRITER
Business Breakthroughs International (Aug 2012 - Dec 2013 | SEO &
Copy Agency
SEO WEB CONTENT
WRITER
Business Breakthroughs International (Feb 2011 - Feb 2012 | SEO & Copy Agency
Research appropriate SEO keywords to increase visibility of content in
search queries
Developing content for the company's various clients, including reviews,
product presentations and how-to articles for businesses in industries such
as real estate, architecture, e-commerce, design, medicine, health, travel
and several others
Content was SEO-targeted via keywords initially sent by the employer, and
later on via keywords developed by me to pertain to Google Search queries
that clients were not displayed satisfactorily.
EDITOR
DATA ENTRY
OPERATOR
Research appropriate SEO keywords to increase visibility of content in
search queries
Develop SEO friendly copy such as articles, product descriptions, press
releases, reviews, tutorials and so on for the company's various clients in
French, Romanian and English
Topics include online gaming, Avon advertorials for partners' websites, ecommerce promotion, mobile solutions etc.
Media Image Group (2008 - 2011| Press Monitoring Agency
Develop news analysis and brief reports of the print media in Romania.
Eurodata Management (2007 - 2008 | Marketing Research Company
Data entry of questionnaires.
SKILLS
Digital Marketing & Content Marketing
Social Media Marketing & Strategy Development (Facebook Pages &
Groups, Instagram, Pinterest, YouTube, LinkedIn, various scheduling tools)
Email Marketing Strategy & Implementation (Mailchimp, marketing
automation, shopping cart abandonment, welcome sequences etc)
Blogging Strategy & Implementation
Visual branding (logo, banners, video editing, social media images)
Analytics (Google, Facebook, Instagram, Mailchimp, Pinterest etc)
Lead generation (optin setup through Mailchimp or Optinmonster, system
development, freebie, content upgrade ideas)
Online advertising (Instagram, Facebook, Google Adwords, Etsy
SEO (on-page and link build
ing
Website & landing page design (Squarespace, Wordpress, Magento,
Shopify)
Photography & Videography
Experience with Canon & Nikon
Photo editing with Photoshop, Lightroom, GIMP
Video editing with Cyberlink, AfterEffects
Journalism
Running live, recorded interviews (video + text)
Coaching
Goal-setting (SMART model)
Active listening
Questioning
Offering feedback
Accountability
NLP (Neuro Linguistic Programming)
EFT (Emotional Freedom Technique)
Communication
Active listening
Nonverbal communication
Empathy & Friendliness
Confidence & Clarity
Offering feedback
Purpose
Business
Problem solving
Networking
Leadership
Project management & planning
Leadership
Marketing & sales
Customer service
EDUCATION
HIGHSCHOOL
UNIVERSITY
Mihail Cantacuzino School, Sinaia - Proficiency in French
(2002 - 2006)
SNPSA Scoala de Studii Administrative si Politice - Political
Sciences (2006 - 2008)
Currently training to enroll for the university of
PSYCHOLOGY, Long Distance Program
COURSES
NLP PRACTITIONER &
MASTER
EMOTIONAL FREDOOM
TECHNIQUE
TRAINER
PHOTOGRAPHY
ECOLOGICAL
AGRICULTURE
DIGITAL MARKETING
Achology certified via Udemy, Online (in progress)
CTAA - Complementary Therapist Accredited Association
via Udemy, Online (in progress)
Extreme Trainings, Bucharest - (2019)
Atelierele Ilbah, Bucharest - Certification (2018)
CBC Management, Bucharest - Certification (2016)
The Marketing Institute, Bucharest - Certification (2014)
