Mohsin Ali
Memon
--Mirpurkhas, Pakistan
Google Ads Expert | Wordpress
| Conversion Copywriter
SUMMARY
Performance-driven Digital Marketer with over 3 years of experience in Google Ads, SEO, conversion copywriting, and WordPress
development. Proven ability to generate high-quality leads, reduce cost-per-click, and deliver scalable growth using my proprietary
SAR Strategy (Search, Analyze, Remarket). Strong track record in visual and high-ticket niches like Interior Design, Dental, Real
Estate, and Automotive services. Skilled in tracking, analytics, and full-funnel marketing execution.
EXPERIENCE
Freelance Marketing Manager
RapidRescue Towing
10/2024 - 04/2025
Led the Google Ads strategy to close the gap between visibility and lead generation in the towing industry
Enhanced landing page copy and design for mobile responsiveness and stronger CTAs
Achieved 90K impressions and a Conv. value/cost ratio of 22.98 on a $4,900 budget
Built retargeting funnels that increased service call volume by 25%, positioning the brand as a top local provider
Freelance Marketing Strategist
BrightSmile Dental (UK)
08/2024 - 09/2024
Created full-funnel Google Ads campaigns focused on high-intent search and call-only ads
Managed a test campaign with a daily budget of £40, delivering 18 new patients in 15 days
Generated 242 clicks and 25+ conversions at a £21.56 Avg. Cost/Conversion, with 488% ROAS
Set up lead forms, custom audience targeting, and post-click experience optimization
Freelance Marketing Specialist
SparklePro Auto Detailing
06/2024 - 12/2024
Identified poor-performing segments and optimized targeting using local intent keywords like "car wash near me"
Implemented cross-platform retargeting campaigns and persuasive ad copy for premium detailing services
Increased conversion value to $49,000 from a $4,200 ad spend, driving a 30% boost in bookings
Performed weekly performance analysis and optimized for CTR, CPC, and bounce rate
Freelance Digital Marketing Specialist
Interior Design Campaign
02/2022 - 01/2023
Executed Google Ads campaigns for high-end interior design services using the SAR Strategy (Search, Analyze, Remarket)
Conducted niche-targeted keyword research and implemented audience segmentation for better conversion targeting
Achieved 102+ conversions with a $1.46 average. CPC and 1.96 K+ clicks from 51.9K impressions over 3 months
Set up conversion tracking, remarketing pixel, and A/B testing on landing pages
1/2
E D U C AT I O N
Accounting & Finance
Allama Iqbal Open University - Bachelor
05/2024 - 04/2027
C E RT I F I C AT E S
Wordpress Landing Page Design from Umar Tazkeer YouTube
Search Engine Optimization from WsCubeTech YouTube
Google Ads From Let's Uncover YouTube
Google Ads with Umar Tazkeer from YouTube
Search Engine Optimization (SEO) with Squarespace
Google Ads Search Certification
SKILLS
Marketing Strategies
Advanced
WordPress Website
Development
Landing Page Optimization
Advanced
Advanced
Semrush, Google Search
Console, SEMrush
Advanced
SEO (On-page, Technical,
Content Strategy)
Intermediate
Performance Reporting &
Dashboards
Advanced
Conversion-Focused
Copywriting
Advanced
Retargeting & Remarketing
Strategies
Advanced
Keyword Research & Audience
Targeting
Expert
Pixel Setup & Conversion
Tracking
Advanced
Google Ads (Search, Display,
PMax, Retargeting)
Expert
Google Analytics (GA4), Tag
Manager
Advanced
English
Fluent
LANGUAGES
Urdu
Native
2/2
