MOHINI DAGAR
ECOMMERCE REVENUE GROWTH, P&L AND CATEGORY MANAGEMENT
CONTACT
WORK EXPERIENCE
-
Consulting
-
Self Employed
linkedin.com/in/mohinidagar/
New Delhi, India
CERTIFICATIONS
Google User Experience (UX)
Design Specialisation
6 Months | Nov 2021
Skills Gained:
User Experience (UX), UX Research,
Wireframe, Prototype, User
Experience Design (UXD), Usability
Testing mockup, Figma, Adobe XD,
UX design
Hubspot Inbound Marketing
6 Months | Aug 2019
Skills Gained:
Content Marketing, Lead Generation,
Automation, Inbound Marketing,
Reporting & Performance
I consult private label brands to increase revenue through smart brand recognition
on online platforms and the contribution specific to their Direct-to-Consumer (D2C)
ventures.
Concurrently, I've offered consultation to various Software as a Service (SaaS)
product developers, advising on the implementation of intelligent product
installations in the current AI-driven landscape of e-commerce.
Ecommerce Manager
Wolters Kluwer [Health Department - Books Category]
6 Months | Jan2023 - Ongoing
Skills I shall Gain:
Data Science, Statistics, Database
Theory, Excel, SQL, Tableau
LANGUAGES
English
Hindi
French
Feb 2023-Nov 2023
Reporting to the National Trade Head, Leading the ecommerce business growth,
P&L and manage this vertical 360 degrees as an individual contributor.
Responsible to drive Sales and P&L, Managing Budgets for E-commerce
Process and fulfilment, Make trade contract changes related to contract billing
files based on new amendments
Ecommerce analytics and traffic management
Anti piracy and Anti counterfeiting
Conceptualise digital marketing initiatives, Curate Joint-Business Plans with
partners in B2C, B2B association
Design and execute pricing and discounting strategy.
Collaborating with Supply Chain, Product Management, Finance to build a
common agenda for achieving the overall business goals
Plan and monitor online channels paid search marketing campaigns, emails,
banners and offers
Liaison and relationship management with e-platforms, e-traders and retailers
Revenue Growth Manager [D2C and Marketplaces]
PetSutra [A leading pet supplies ecommerce company]
Business Intelligence Analyst
Nov 2023-Present
Jun 2017-Feb 2023
Reporting to the founder of the company, Led the company's revenue growth and
P&L on marketplaces and D2C website.
Achieved monthly revenue of INR 3cr+ across all platforms
Grew Retention Revenue from Existing Customers to maintain Repeat Purchase
above 60% quarterly
Responsible for Ad Management on Marketplaces [Under 5% System ACOS]
Visual Merchandising & UX, Maintained CTR above 2% via. on-site shopper
experience
Account Management & Co-ordination with Marketplace's SPOCs & Category
Managers
Established E-Distributors Network
Plan and Execute Monthly Promotional Calendar
Interdepartmental coordination with Performance Marketing, Social Media
Marketing CRM and New Product Development Teams
New Customer Acquisition on Marketplaces
Product Launches on Amazon US and Canada Markets
Led a team of 10 consisting of merchandisers, catalogers, graphic designers
and content writers
MOHINI DAGAR
ECOMMERCE REVENUE GROWTH, P&L AND CATEGORY MANAGEMENT
TEAM MANAGING
EXPERIENCE
WORK EXPERIENCE
Ecommerce Manager [D2C and Marketplaces]
Bonhomia Coffee [Coffee Beverages and Appliances]
Managed a team of 10
Merchandisers, Catalogers,
Designers & Content Writers.
EDUCATION
Sabarmati University
Masters in Business
Administration [Marketing]- [Distance education]
Guru Jambheshwar University
Bachelors in Business
Administration- [Full time]
Jagannath University
Graduate Diploma in
International Business
Jan 2016 — May 2017
Reporting to the Head of Marketing and Business, Responsible to launch and grow
revenue on the 3rd party marketplace platforms like Amazon, Flipkart and more:
Planned and executed subscription program leading to a GMV growth of 500%.
Site merchandising and customer retention on D2C Shopify platform.
Plan and execute communicational funnels via. Emailers, Smses & Push
Notifications
Sales growth by establishing distributors network
Managed Amazon PPC Ads. Activated new ecommerce platforms.
Product cataloguing and SEO optimised content writing.
Managing aligned seller programs, operational models and negotiating trade
terms
Managing agencies for content, graphics, cataloguing, customer reviews and
ratings
Category Manager and Site Merchandiser
Paytmmall [India's leading ecommerce marketplace]
Feb 2015 - Dec 2015
Reporting to the Category Manager, Responsible for site merchandising & assist in
category management to achieve monthly GMV targets of INR 30cr in Babycare,
Toys & Games, Dry Fruits categories:
Building monthly and quarterly category strategy and growth plan
Development of relationship with key brands and vendors in category
Tracking and maintaining categroy metrics such as CTR, Retention Rate, Cart
Abandonment Rate, Product Margins and Proftability and Average order value
Identified scope for upselling and cross selling via. better user experience
Ecommerce Executive [Marketplaces]
- [Full time]
Scholastic [A Multi national books publishing house]
12th Class
Central Board of
Secondary Education-th Class
Central Board of
Secondary Education-
Jul 2013 - Feb 2015
Reporting to the Business Head, Responsible to co-ordinate with ecommerce
platforms & e-distributors to boost monthly revenue from INR 10 lakhs to INR 3cr:
Online product cataloguing and distribution of product portfolio of 10000 SKUs
Inter departmental co-ordination between warehouses, e-distributors, finance
and marketing teams
Inventory planning with e-distributors and collect timely purchase orders.
Ensured fill rates above 90%
Merchandising Executive
Flipkart [Ecommerce Company]
Dec 2011 - Jun 2013
Reporting to the Assistant Category Manager, Responsible for complete revamping
of books category while launching new sub categories for better user experience.
Execution of monthly category promotions via site merchandising, emailers and
SMSes
