Mohini

MOHINI DAGAR ECOMMERCE REVENUE GROWTH, P&L AND CATEGORY MANAGEMENT CONTACT WORK EXPERIENCE - Consulting - Self Employed linkedin.com/in/mohinidagar/ New Delhi, India CERTIFICATIONS Google User Experience (UX) Design Specialisation 6 Months | Nov 2021 Skills Gained: User Experience (UX), UX Research, Wireframe, Prototype, User Experience Design (UXD), Usability Testing mockup, Figma, Adobe XD, UX design Hubspot Inbound Marketing 6 Months | Aug 2019 Skills Gained: Content Marketing, Lead Generation, Automation, Inbound Marketing, Reporting & Performance I consult private label brands to increase revenue through smart brand recognition on online platforms and the contribution specific to their Direct-to-Consumer (D2C) ventures. Concurrently, I've offered consultation to various Software as a Service (SaaS) product developers, advising on the implementation of intelligent product installations in the current AI-driven landscape of e-commerce. Ecommerce Manager Wolters Kluwer [Health Department - Books Category] 6 Months | Jan2023 - Ongoing Skills I shall Gain: Data Science, Statistics, Database Theory, Excel, SQL, Tableau LANGUAGES English Hindi French Feb 2023-Nov 2023 Reporting to the National Trade Head, Leading the ecommerce business growth, P&L and manage this vertical 360 degrees as an individual contributor. Responsible to drive Sales and P&L, Managing Budgets for E-commerce Process and fulfilment, Make trade contract changes related to contract billing files based on new amendments Ecommerce analytics and traffic management Anti piracy and Anti counterfeiting Conceptualise digital marketing initiatives, Curate Joint-Business Plans with partners in B2C, B2B association Design and execute pricing and discounting strategy. Collaborating with Supply Chain, Product Management, Finance to build a common agenda for achieving the overall business goals Plan and monitor online channels paid search marketing campaigns, emails, banners and offers Liaison and relationship management with e-platforms, e-traders and retailers Revenue Growth Manager [D2C and Marketplaces] PetSutra [A leading pet supplies ecommerce company] Business Intelligence Analyst Nov 2023-Present Jun 2017-Feb 2023 Reporting to the founder of the company, Led the company's revenue growth and P&L on marketplaces and D2C website. Achieved monthly revenue of INR 3cr+ across all platforms Grew Retention Revenue from Existing Customers to maintain Repeat Purchase above 60% quarterly Responsible for Ad Management on Marketplaces [Under 5% System ACOS] Visual Merchandising & UX, Maintained CTR above 2% via. on-site shopper experience Account Management & Co-ordination with Marketplace's SPOCs & Category Managers Established E-Distributors Network Plan and Execute Monthly Promotional Calendar Interdepartmental coordination with Performance Marketing, Social Media Marketing CRM and New Product Development Teams New Customer Acquisition on Marketplaces Product Launches on Amazon US and Canada Markets Led a team of 10 consisting of merchandisers, catalogers, graphic designers and content writers MOHINI DAGAR ECOMMERCE REVENUE GROWTH, P&L AND CATEGORY MANAGEMENT TEAM MANAGING EXPERIENCE WORK EXPERIENCE Ecommerce Manager [D2C and Marketplaces] Bonhomia Coffee [Coffee Beverages and Appliances] Managed a team of 10 Merchandisers, Catalogers, Designers & Content Writers. EDUCATION Sabarmati University Masters in Business Administration [Marketing]- [Distance education] Guru Jambheshwar University Bachelors in Business Administration- [Full time] Jagannath University Graduate Diploma in International Business Jan 2016 — May 2017 Reporting to the Head of Marketing and Business, Responsible to launch and grow revenue on the 3rd party marketplace platforms like Amazon, Flipkart and more: Planned and executed subscription program leading to a GMV growth of 500%. Site merchandising and customer retention on D2C Shopify platform. Plan and execute communicational funnels via. Emailers, Smses & Push Notifications Sales growth by establishing distributors network Managed Amazon PPC Ads. Activated new ecommerce platforms. Product cataloguing and SEO optimised content writing. Managing aligned seller programs, operational models and negotiating trade terms Managing agencies for content, graphics, cataloguing, customer reviews and ratings Category Manager and Site Merchandiser Paytmmall [India's leading ecommerce marketplace] Feb 2015 - Dec 2015 Reporting to the Category Manager, Responsible for site merchandising & assist in category management to achieve monthly GMV targets of INR 30cr in Babycare, Toys & Games, Dry Fruits categories: Building monthly and quarterly category strategy and growth plan Development of relationship with key brands and vendors in category Tracking and maintaining categroy metrics such as CTR, Retention Rate, Cart Abandonment Rate, Product Margins and Proftability and Average order value Identified scope for upselling and cross selling via. better user experience Ecommerce Executive [Marketplaces] - [Full time] Scholastic [A Multi national books publishing house] 12th Class Central Board of Secondary Education-th Class Central Board of Secondary Education- Jul 2013 - Feb 2015 Reporting to the Business Head, Responsible to co-ordinate with ecommerce platforms & e-distributors to boost monthly revenue from INR 10 lakhs to INR 3cr: Online product cataloguing and distribution of product portfolio of 10000 SKUs Inter departmental co-ordination between warehouses, e-distributors, finance and marketing teams Inventory planning with e-distributors and collect timely purchase orders. Ensured fill rates above 90% Merchandising Executive Flipkart [Ecommerce Company] Dec 2011 - Jun 2013 Reporting to the Assistant Category Manager, Responsible for complete revamping of books category while launching new sub categories for better user experience. Execution of monthly category promotions via site merchandising, emailers and SMSes