Mohammed Raiyan

Mohammed Raiyan Email:-Phone: - Passport: L- Senior Marketing Manager offering over 10 years of work experience, with 5 years of proven and measurable experience in developing and coordinating integrated B2B marketing programs including email / direct mailing campaigns, search, social media, public relations, online advertising, web, events, branding, collateral and sales enablement. Areas of expertise include: • • • • Email marketing Brand awareness Social media marketing Campaign design, execution & analysis • • • • Marketing automation SEO & Content marketing Copywriting and PR Marketing planning & budgeting Experience: Aug 2017 – Aug 2019: Senior Marketing Manager at Trescon Global Business Solutions Pvt Ltd. Led a team of twelve professionals responsible for all B2B events marketing program including lead & demand generation, research, partner programs, content development, email & social media campaigns, public relations, search and paid advertising. Achievements: • Successfully launched and executed the world's biggest blockchain and AI summit series, known as World Blockchain Summit and World AI Show from 2017 to 2019 in 10+ destinations including Dubai, Nairobi, Amsterdam, Frankfurt, Moscow, Singapore, Kuala Lumpur, Taipei, and India. ▪ ▪ ▪ ▪ ▪ Every edition attracted over 700 – 1000 attendees through digital marketing with a total revenue ranging from US$ 400,000 – US$ 1 million. Established and built an engaging blockchain, AI and crypto community of over 10,000 C-level members on Telegram, WhatsApp and LinkedIn. Partnered with regional governments and associations to establish a clear purpose for the meetup and a customer-focused agenda. Some of the partnered governments include Smart Dubai Office, Dubai Economy, New Taipei City Government, Singapore Fintech Association and Dubai Police. Served as a point of contact for Startup World Cup – Regional Finales (a part of World Blockchain Summit – Global Series) and successfully executed marketing programs to attract 50+ emerging startups and 200+ investors at each competition across the globe. Built successful partnerships with local and international media publications such as CNBC Arabia, International Business Times, PR Newswire, and 100+ tech-related news portals and journalists. • • • • Collaborated with the event production team and launched ‘Qatar Innovation Week’ in Doha and positioned the event with key messaging to help Qatar establish as a global role model in some of the emerging technologies including 5G, Artificial Intelligence and Industry 4.0. Ensured that day-to-day and project related marketing support is provided through in-house programs, brand resources or other third-party providers. Created and managed a marketing funnel for sales - to substantially grow lead generation for the summits, building out a sales database for revenue generation. Trained and supervised a team of Data Researchers from another location. Nov 2015 – Jun 2017: Marketing & Communication Specialist at Naseba Communication FZ Dubai Initially hired to handle all promotional activities for professional training division and upon proving marketing savvy, took over all marketing responsibilities for B2B events in the Middle East / Africa region. Some of the flagship events handled include HITEC – Hotel Technology Summit, Global Women In Leadership Forum, and MENA Human Resource Capital Forum. Achievements: • Spearheaded email marketing campaigns, resulting in more than 70% of clients coming in through email marketing channel for all the summits and training programmes. • Conceptualized and spearheaded the development of new landing pages that simplify registering processes for summits in IT sector, boosting conversion rates by 20% and generating $100K in new revenue. • Increased email database by 21% within a year through cross-channel marketing, affiliate partnerships & grassroots promotions. • Established and built successful barter partnership with local media and publications (Khaleej times, Entrepreneur, Inc Arabia, Bloomberg, etc.) • Increased leads by 200% during a 6-month period through LinkedIn ads. • Created and managed a marketing funnel for sales - to substantially grow lead generation for the summits, building out a sales database for revenue generation. Mar 2013 – Oct 2014: Senior Marketing Executive at Fleming India Management Services Pvt Ltd. Bangalore Had sole responsibility for the research and analysis, planning and strategy, budgeting, execution and performance management of multi-channel marketing plans for 3-4 specialized B2B events annually. Events handled include Middle East Homeland Security, Smart Grids and Cities, Digital Marketing Summit, and District Cooling Infrastructure Conference. Achievements: • • • Managed flagship events in an IT and Defense sector, increasing marketing revenue for 2014 events by 40% over previous year and surpassing goal by $200,000 per event. Successfully established social media engagement through content marketing, which resulted in a quick growth with a 35% engagement rate. Implemented social media advertising via LinkedIn and YouTube, and generated 30% qualified leads and added 1,400 followers in a 10-month period. • • Proposed and deployed Salesforce for database management that saved the company over $1,500 annually. Received ‘Certificate of Recognition – Best Conferences 2014’, granted to one employee annually for outstanding contributions to the organization. Jul 2010 – Feb 2013: Executive Sales Support – Digital at Explocity Private Limited. Bangalore Responsibilities: • • • Actively involved in “Kingfisher Explocity Bangalore Restaurant Week” event every year, which included promotions through social media marketing, email marketing, on-Demand micro-sites for brand awareness and lead generation. Actively monitored the usage of web-properties (via Google Analytics) and responsible to tweak and implement the websites as per the SEO techniques. Administered the CRM application with complete control over all users and databases. October 2008 - July 2010: SEO Analyst at Maximizer e-Services Pvt Ltd. Bangalore Responsibilities: • • • Monitored every aspect of SEO implementation including web traffic analysis, keyword analysis, offpage optimization, report generation, social bookmarking, article submission, etc. Link building through manual submission to free and paid directories. Posted blogs and webpages to social bookmarking websites to increase page rank. Education: • Bachelors in Computer Science - Bangalore University, India -) IT skills: • Adobe CS, HubSpot, MS Dynamics / Salesforce CRM, WordPress, Unbounce, HTML, CSS & JavaScript Personal profile: Address : MIMS Residency, Agrahara Village, Yelahanka, Bengaluru – 560064. Date of Birth : May 26th 1988 Nationality : Indian Language : English (fluent), Hindi (fluent) and Arabic (read)