Mohammed Hasan Al Rashid

MOHAMMED HASAN AL RASHID Senior Digital Operations Manager Dhaka, Bangladesh Available for Remote Roles Worldwide | Eligible for Visa Sponsorship in Relevant Countries. PROFESSIONAL SUMMARY Marketing Technologist with 12+ years of operational excellence, specializing in integrating SaaS platforms, automating digital workflows, and managing end-to-end content-to-commerce pipelines. Expert in configuring marketing technology stacks (SendGrid, Systeme.io, Payhip), producing AI-driven video content, and optimizing digital customer journeys. Combines rigorous supply chain methodology with cutting-edge digital execution to drive measurable business growth. KEY ACHIEVEMENTS • Integrated 5+ SaaS platforms into seamless customer journeys • Managed digital product launches generating direct revenue • Reduced content production time by 50% using AI automation • Produced 50+ AI-driven videos with ElevenLabs voiceovers and avatar sync • Fixed critical email authentication improving deliverability by ~40% • Grew YouTube channel visibility through targeted SEO optimization CORE COMPETENCIES Marketing Technology Stack Content & AI Operations Digital Business Operations * Email Infrastructure (SendGrid, DMARC/SPF/DKIM). * CRM & Sales Funnel Platforms (Systeme.io). * E-commerce & Digital Delivery (Payhip). * Communications APIs (Twilio). * Domain & DNS Management (SiteGround). * ERP/PLM Systems (Centric, SSR, ISPAC). * AI Video Production (HeyGen, ElevenLabs, Avatar Syncing). * Podcast & YouTube Production (Editing, SEO, Channel Management). * Graphic & Landing Page Design (Canva, Responsive Layouts). * Voiceover Production & Audio Mastering. * SEO Optimization (VidIQ, Keyword Research, Analytics). * End-to-End Digital Product Launches. * SaaS Integration & Workflow Automation. * Cross-Platform Data Integrity & Analytics. * Vendor & Stakeholder Management. * Critical Path & Project Management. * Remote Team Coordination (Zoom, Slack, Teams). PROFESSIONAL EXPERIENCE INDEPENDENT MARKETING TECHNOLOGIST | Remote (US Clients) Senior Marketing Operations & Technology Specialist | Feb 2024 – Present • Integrated Marketing Technology Stack for US-based clients, including VR Nation (vacation rental sector), configuring and maintaining SendGrid (email), Systeme.io (CRM/funnels), Payhip (e-commerce), and Twilio (communications) to ensure seamless data flow and automation. • Engineered Complete Digital Product Launches from concept to delivery, building landing pages, sales funnels, thank-you pages, and automated email sequences that resulted in direct revenue generation. • Produced AI-Driven Video Content using ElevenLabs for voiceovers, custom avatar lip-syncing, and multi-track editing for promotional campaigns, digital courses, and YouTube content, reducing production time by 50%. • Resolved Critical Email Infrastructure Issues by diagnosing and fixing DMARC/SPF/DKIM authentication failures, improving email deliverability and domain reputation. • Automated Content-to-Commerce Workflows connecting video content, lead capture, email nurturing, and digital product delivery into a single, measurable customer journey. Operational Foundation: Supply Chain & Retail Excellence EL CORTE INGLÉS S.A. (Liaison Office) | Dhaka, Bangladesh Premier Spanish Department Store Group Senior Merchandiser → Merchandiser → Assistant Merchandiser | Feb 2013 – Dec 2024 • Managed a diverse order portfolio exceeding €1M annually with 100% data integrity across global ERP systems (Centric PLM, SSR, ISPAC). • Achieved average 5% cost reduction against target prices through strategic vendor negotiation and sourcing optimization. • Led the critical path for 150+ annual orders from development to shipment, consistently meeting deadlines in high-volume environments. • Served as the primary liaison between Spanish buying teams and local manufacturers; coordinated and supported fashion buying trips to Madrid, Spain (2022, 2023 & 2024). • Reduced sample approval lead times by implementing rigorous tracking systems and conducting proactive risk assessments for product lines. JAMUNA APPARELS LTD. | Gazipur, Bangladesh. Assistant Merchandiser | May 2012 – Feb 2013 • Provided key account support for Tesco UK, managing raw material bookings and critical path tracking. • Coordinated with denim washing plants for correct processed samples and handled sample approval. DBE | DOHS - Baridhara. Bangladesh Assistant Merchandiser | February 2011 - April 2012 • Supported product development for international brands (TOMS, MITSUBISHI), managing woven tops and bottoms. TECHNICAL PROFICIENCIES • Marketing & Sales Technology: SendGrid, Systeme.io, Payhip, Twilio, SiteGround DNS • Content & AI Production: ElevenLabs, HeyGen, Canva, CapCut, OBS Studio, Audacity, StreamYard • Analytics, SEO & Channel Management: VidIQ, YouTube Studio, Google Analytics • Operations & ERP Systems: Centric PLM, SSR, ISPAC, CBX, MS Office 365 (Advanced Excel) • Project & Communication Tools: Zoom, Microsoft Teams, Slack, Trello • Languages: Bengali (Native), English (C1/C2 Proficient), Hindi (C1), Urdu (C2) EDUCATION & CERTIFICATIONS Bachelor of Science (B.Sc.) in Fashion & Technology BGMEA Institute of Fashion & Technology (BIFT), Dhaka | 2011 Certifications: English for Career Development (University of Pennsylvania, Coursera) | Effective Business English Program (New Horizons) | Time Management (New Horizons) | Duolingo English Test (EQF Level 6 - Proficient User) RECENT PROJECT IMPACT: DIGITAL PRODUCT LAUNCH Client: San Francisco-based Digital Educator | Timeline: 2024 Challenge: Fragmented tools causing abandoned carts, poor email deliverability, and manual fulfillment processes. Solution: Built integrated system using Payhip (e-commerce), Systeme.io (funnels/automation), SendGrid (email) with proper DNS/DMARC authentication. Produced AI-driven promotional videos with ElevenLabs voiceovers and custom avatar lip-syncing. Result: Fully automated digital product delivery funnel, resolved email authentication issues improving deliverability by ~40%, established YouTube SEO strategy increasing channel visibility by 25%.