Mohammad
Umer Younis
--
Business & Marketing
Analyst
ㅡ
Objective
Business Analyst and Marketing Professional with 3+ years of
experience in Beauty, Electronics and Services Industry. I can
effectively design and execute business and marketing strategies,
undertake research and market insight projects at local and global
levels. I believe my strength lies in numbers and I can analyse figures
and convert them into meaningful information for better
understanding of company and its objectives.
ㅡ
Experience
Tibolli LLC (GKhair & Tibolli. Net)
Marketing Analyst
May 2018 - Present
Responsible for analysing brand
marketing strategies and managing
online presence for GKhair, Tibolli.Net
and Van Tibolli (Founder & CEO).
Analysing departmental performance
and giving insights based on market
research and data analysis.
Orient Electronics
Digital Marketing Manager
October 2016 - March 2018
Managing entire online presence of
clickmall.com and orient.com.pk along
with suggesting improvements to
enhance e commerce performance.
As a Marketing Analyst for Tibolli LLC, I am responsible for analyzing
funnels and suggesting improvements for user interface and
experience for GKhair and Tibolli.Net.
My core responsibilities include creating, monitoring and analyzing
paid campaigns for Digital Media Platforms. Designing and launching
annual, bi-monthly and on demand sales promotions for United States
Clientele. Communicating with brand partners and partner magazines
for press release and publications.
I am also responsible for training the team with updated changes and
best practices along with suggesting improvements for all social media
accounts keeping the brand in line with latest algorithmic changes.
Conducting market research and finding business opportunities in
order to assist marketing director in designing marketing strategy.
During my employment with Orient Electronics, I was responsible for
designing ATL and BTL marketing campaigns. Launching offers as per
digital calendar. Suggesting conversion funnel improvements for
E-stores and providing market research for devising business and
marketing strategies.
Server 97 (Pvt) Ltd
Business & Marketing Analyst
June 2015 - September 2016
Responsible for creating business
analysis, outlining problems,
opportunities and solutions for company
and its clients.
I was responsible for conducting market analysis and analysing client’s
business profitability. Identifying loopholes in system and suggesting
improvements to relevant departments. Designing and executing
customer relationship management procedures and digital strategy.
Measuring the effectiveness of marketing programs and reporting
departmental performance to key stakeholders. I was also providing
clients PR outreach and Media Management services.
ㅡ
Education
Associate Chartered Certified Accountancy (ACCA)
SKANS School of Accountancy, Lahore
Expected Completion Date - December 2019
Foundation in Accountancy (FIA)
SKANS School of Accountancy, Lahore
Passed - 2015
ㅡ
Trainings &
Certifications
●
●
●
Digital Analytics (Google Analytics Academy)
Online Marketing and Content Marketing ROI (Primer)
Steer Your Career and Head Start (INJAZ Pakistan & ACCA)
Facebook Blueprint
● Facebook Advertising
● Target Audience
● Lookalike Audience
● Closing The Deal With
Conversion
Hewlett Packard (hp)
● Strategic Planning
● IT for Business
● Customer Relationship
Management
● Design Thinking
Microsoft
● Microsoft Excel
● Microsoft Visio
● Microsoft Powerpoint
Google
● Google Analytics
● Google Tag Manager
● Google Trends
● Google Suite
● Google Optimize
ㅡ
Technical Skills
Facebook
● Facebook Analytics
● Facebook Pixels
● Facebook Audience
Insights
● Facebook Ads Manager
Web Tools
● HotJar
● Crazy Egg
● SemRush
