I am a dynamic and detail-oriented professional with over 5 years of versatile experience in financial management, operational leadership, virtual assistance, and digital marketing. My career journey reflects a consistent track record of streamlining operations, supporting strategic business goals, and delivering exceptional service, both on-site and remotely.
Currently, I serve as the Manager and Accountant at AL–Ratel Centre, where I have been leading daily operations and managing a cross-functional team of six employees since February 2020. My role encompasses full-spectrum financial oversight, including billing, expense tracking, budgeting, and reporting, along with administrative functions powered by advanced Microsoft Excel proficiency. I have played a vital role in ensuring timely project delivery, maintaining high-quality standards, and conducting team meetings to align performance with organizational objectives.
In addition to my core finance and management expertise, I have built significant experience in virtual support, customer relationship management (CRM), and digital marketing. At Find Businesses for Sale, I successfully executed social media and SEO strategies, managed client engagement via tools like Intercom, coordinated outbound email communication, and monitored team performance to ensure accountability. I also oversaw social media budgets and generated campaign performance reports, helping the company boost its digital presence.
Previously at Best SEO Company, I worked as a Virtual Assistant and SEO Support, where I was responsible for executive scheduling, bookkeeping, and client communications, ensuring smooth and efficient business operations. My role also required regular coordination with clients' customers via email to maintain service continuity and satisfaction.
My academic foundation includes a Bachelor’s degree in Business Information Technology from the University of the Punjab, paired with a pre-engineering background from Government College University, Lahore. I bring strong multilingual communication skills (English, Urdu/Hindi, Arabic, Turkish), which further enhance my ability to interact across cultural and regional boundaries.
With a blend of financial expertise, operational management, virtual assistance, and digital skills, I am passionate about contributing to forward-thinking organizations where I can apply my knowledge to solve complex challenges, improve team efficiency, and support business growth.