Mohamad Zaidi Bin Abdul Hamid

MOHAMAD ZAIDI ABDUL HAMID Kuala Lumpur, Malaysia | - |-| LinkedIn Profile PROFESSIONAL SUMMARY A dynamic and dedicated marketing enthusiast with over 5 years of extensive experience across diverse industries who contributes to driving business growth and elevating brand presence through strategic marketing initiatives. A skilled copywriter and content creator, skilled at crafting compelling marketing narratives that resonate with target audiences with proficiency in digital marketing management, content development, event coordination, and data analytics. Committed to continuous learning and improvement, constantly expanding knowledge and marketing skills to deliver impactful results. WORK EXPERIENCE CSP Global Technologies Sdn. Bhd. Kuala Lumpur Marketing Executive April 2023 – March 2025 ● Administering and curating content for company social media accounts including copywriting, media, and visuals that led to brand awareness that contributed to growing the follower base by 25% within one year, and increasing overall social media engagement by 35%. ● Managing and optimizing email campaigns and newsletters, resulting in a 15% increase in open rates and a rise in click-through rates, translating to a significant improvement in lead generation and customer conversions. ● Organizing and executing event handling for more than 20 partner/end-user events and company special occasions, including the process of crafting and distributing EDMs and graphic visuals and collaborating with venue providers, leading to enhanced brand reputation and strengthened client relationships. ● Crafting compelling graphics for over 10 campaigns and incentive programs, contributing to a boost in brand recognition and an increase in partner participation, contributing to a significant increase in the company’s sales performance. Travex Institute of Tourism Kuala Lumpur Sales & Marketing Executive September 2018 – March 2020 ● Oversaw and crafted content for all digital marketing channels, overseeing social media platforms like Facebook & Instagram leading to achieving a 10% increase in followers across both platforms, strengthening the company's social media presence and brand awareness. ● Developed and implemented targeted social media advertising campaigns tailored to the interests of tourism and hospitality students contributing to an increase in engagement, rise in leads generated, and driving sales conversions. ● Produced compelling marketing content materials, including collaterals and email campaigns, to support sales objectives that assisted in an increase in conversion rates, ensuring sales targets were met and exceeded. ● Developed and maintained the company website using Website Developer, implementing updates and enhancements as needed that resulted in a 20% increase in website traffic, leading to improved user engagement and conversion rates. Daun Hijau Travel & Tours Sdn. Bhd. Kuala Lumpur Tour & Marketing Executive January 2017 – July 2018 ● Managed pre-tour arrangements for clients, generating at least 2 tour quotations per day. Tasks included sourcing suitable flights, preparing quotations, arranging travel insurance, and booking accommodations through online platforms like Agoda and Booking.com. ● Oversaw and curated content in all digital marketing channels, including social media platforms like Facebook & Instagram, and helped grow followers by 10% on both platforms, enhancing the company's online presence and brand visibility through the marketing content. ● Developed and implemented targeted social media advertising campaigns to promote tour packages and engage the public resulting in an increase in audience engagement and a rise in inquiries, driving sales and bookings. LEADERSHIP EXPERIENCE & ACTIVITIES CSP Global Technologies Sdn. Bhd. April 2023 – March 2025 Sports Club Committee ● Spearheaded the planning and execution of the company’s sports activities including badminton, futsal, hiking, and team-building activities, increasing employee engagement and morale, and fostering a healthier and more cohesive work environment. CSR Charity Committee ● Assisted the charity program committee in organizing a visit and donation distribution to an old folks' home and less fortunate senior citizens in Klang. Coordinated the arrangement with the caretaker and the recipients’ family members that positively impacted the lives of the elderly residents and the recipients, resulting in enhanced team spirit and a shared commitment to social responsibility within the company. TECHNICAL PROFICIENCIES, SKILLS & INTERESTS Computer: Google Workspace, Microsoft Office Suite Project Management: Monday.com, Clickup, Notion, Trello Social Media: Buffer, Meta Business Suite (Facebook & Instagram), X, LinkedIn, Youtube, Tiktok, Pinterest Editing and Designing: Canva, Filmora, Capcut, Photopea, Snapseed, Adobe Lightroom Email Newsletter: Ontraport, Mailchimp Miscellaneous: Wordpress, GoDaddy, Medium Languages: Malay (Native or Bilingual Proficiency), English (Advanced) Interests: Content Creation, Traveling, Podcast Listening, Graphic Design, Outdoor Activities, Futsal EDUCATION Bachelor Degree (Hons.) in Tourism Management Universiti Teknologi Mara (UiTM), Shah Alam (3.50 CGPA) Diploma in Tourism Management Politeknik Ibrahim Sultan (PIS), Pasir Gudang (3.68 CGPA) MOOC LEARNING & CERTIFICATION Marketing & Digital Marketing Upskilling: Social Media, Email, Online, Mobile, Digital, and Content Marketing, SEO, SMO, Marketing Strategy, Advertising, Content Planning Providers: Semrush, Great Learning, Coursera, LinkedIn Learning, e-Latih (HRD Corp), Udemy, Hubspot, Google, etc. ● ● ● ● ● ● Digital Marketing, Hubspot Social Media Marketing Crash Course, Semrush Inbound Marketing, Hubspot Content Marketing Fundamentals Course, Semrush Email Marketing for Businesses, HRD Corporation SEO Strategies, Great Learning. 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