MOEMEKE ESTHER
COPYWRITER-| LinkedIn: http://linkedin.com/in/moemekeesther
Professional Summary
Creative and results-driven copywriter with 3+ years of experience in crafting engaging content that aligns with brand voice and business goals. Adept at SEO-driven content creation, recruitment copywriting, and brand storytelling, with a proven ability to increase audience engagement and conversion rates. Proven success in delivering compelling content for global audiences across websites, social media, email campaigns, and digital ads.
Skills & Abilities
SEO CopywrDigital Marketing Best Practices
Brand Messaging & Storytelling Initiatives
Brand voice & Tone consistency
Social Media Engagement & Email Campaigns
Beauty & Lifestyle copywriting
A/B Testing & Conversion Optimization
Proofreading, Editing & Tone Adaptation for Different Audiences
Cross-functional Collaboration with Marketing & Leadership Teams
Conversion Rate Optimization & Audience Targeting
Google Analytics and SEO Tools
Sales Funnel Copywriting
Time Management
Critical Thinking
Market Research and Trend Analysis
Teamwork
Public Relations
Professional Experience
Business Development Manager & Copywriter | Unique Analytical and Diagnostic Laboratory Services LTD |2023 – PRESENT
Wrote compelling promotional copy tailored to healthcare audiences..
Developed high-converting website copy, increasing visitor-to-customer conversions and boosting revenue.
Managed and optimized SEO-driven content to enhance online visibility, resulting in increased patient inquiries.
Collaborated with leadership teams to refine internal communication strategies, ensuring brand alignment across all messaging.
Led storytelling-driven campaigns that positioned the lab as a trusted healthcare provider in multiple states.
Business Development Manager & Copywriter | Hob – son Aluminum and ROOF-TILES ltd | 2021 – Present
Developed persuasive marketing materials that increased lead conversion rates.
Created tailored content for social media, increasing engagement and brand reach.
Conducted market research and trend analysis, ensuring content aligned with audience needs.
Implemented email marketing strategies, driving higher open rates and conversions.
Worked closely with executives to refine the company’s brand messaging and positioning.
Education
Medical Laboratory Science | 2021 - 2025 | Bowen university, iwo
Projects & Achievements
Eco-Friendly Footwear Brand – Storytelling Marketing Campaign
Conceptualized and executed a brand storytelling campaign for a sustainable footwear brand, emphasizing affordability and fashion.
Created social media narratives and email marketing content, resulting in a 25% boost in audience engagement and increased brand awareness.
Aligned messaging with eco-conscious consumer values, strengthening the brand’s positioning in the sustainable fashion industry.
Website Conversion Optimization – Revenue Growth Through Copywriting
Crafted SEO-optimized website copy that transformed visitors into paying customers, leading to a significant increase in revenue for the brand.
Conducted A/B testing on landing page content to refine messaging and improve conversion rates.
Implemented persuasive CTAs and product descriptions, driving higher user engagement and purchase intent.
