MOE SOLTTANI
+1 - |- | Toronto, ON | www.linkedin.com/in/moe-solttani
SUMMARY
A results-oriented Data Analyst is adept at using SQL, advanced analytics, and BI tools to translate complex data into actionable insights. Expertise in data analysis, tracking marketing and sales KPIs, and conducting market research has led to a 9% rise in customer LTV, a 15% improvement in reporting accuracy, and an 18% jump in engagement rates. This approach balances teamwork with independent project execution, fostering innovation and a dedication to continuous learning.
SKILLS
• Core Skills: Data Analytics, Data Modelling, ML Algorithms (Supervised/Unsupervised), Statistical Analysis, Cohort Analysis, Ad HOC Analysis, A/B Testing, Hypothesis Testing, Data Visualization, Market Research, Marketing and Sales Metrics.
• Technical Skills: SQL, Python, R, Tableau (Desktop), KNIME, MS Tools (Excel, PowerPoint, Outlook, Teams), SPSS, Google Analytics, Project Management Tools (Jira).
• Soft Skills: Effective Communication, Collaborative Teamwork, Strategic Problem-Solving, Analytical and Innovative Thinking, Detail-Oriented, Adaptability in Dynamic Environments.
PROFESSIONAL EXPERIENCE
Data Analyst, HUB International, Canada Sep 2023 – Dec 2023
Capstone Project (Business Data Analytics - Predictive Modeling and Decision Making)
• Utilized SQL, Python, and machine learning algorithms (supervised and unsupervised) to increase customer LTV and segmentation accuracy by 9%, refining strategic decision-making.
• Leveraged Tableau for impactful visualization of outcomes, facilitating the presentation of strategic recommendations.
Marketing & Sales Data Analyst (Promoted), Abhar Cable Co., Iran July 2020 – Aug 2022
• Jointly developed a Power BI dashboard with sales, marketing, and inventory teams, improving reporting accuracy by 15% and cutting preparation time by 12%.
• Analyzed social media metrics using Python that enhanced the effectiveness of social media strategy, resulting in an 18% surge in engagement rates and a 20% increase in follower count.
• Implemented customer segmentation using SQL and Python, achieving a 16% growth in sales for newly launched products.
• Enhanced campaign efficiency and achieved a 3% CTR uplift through Python-driven A/B testing analysis.
Market Research Specialist, Abhar Cable Co., Iran Sep 2017 - Jun 2020
• Employed R and SPSS in a 4-month market research project for data gathering and preprocessing, guiding a cross-functional team to achieve a substantial 2.5% boost in sales revenue.
• Applied market data analysis with R and SPSS to gain crucial insights into competitors, pricing, and distribution, significantly enhancing sales and distribution channel strategies.
• Boosted sales by 7% with targeted packaging and pricing adjustments guided by Tableau-derived market insights.
Sales Analyst, Butane Industrial Group, Iran Oct 2015 - Aug 2017
• Collaborated with cross-functional teams to launch a CRM system, enhancing customer data management and interaction tracking, which boosted customer satisfaction by 20%.
• Partnered with the sales team to execute targeted campaigns, resulting in a 12.5% rise in new product adoption.
Assistant Marketing Manager, Heidelberg, Iran Sep 2014 - Sep 2015
• Conducted monthly reports on competitors' pricing strategies using MS Excel dashboard visualizations, which led to strategic price adjustments and an 8.5% increase in sales.
EDUCATION | PROFESSIONAL DEVELOPMENT
• Master of Management (Business Data Analytics), University of Windsor, ON, Canada May 2022 - Dec 2023
• Google Data Analytics Professional Certificate Aug 2022 - Jan 2023
• Graduate Program - Marketing Management, Industrial Management Institute, Iran Sep 2014 - Sep 2015
• Bachelor of Planning and Management, University of Tehran, Iran Sep 2010 - July 2014
