Moe Sarwat

MOHAMMAD SARWAT MASTER’S OF SCIENCE IN MARKETING ANALYTICS PRODUCT MARKETING MANAGER Currently studying for an MSMA at CSUEB with a current accumulative GPA of 4.0 EDUCATION Cal State University East Bay (CSUEB) | Present LICENTIATE OF LAW - ENGLISH SECTION Cairo University | July 2019 PERSONAL PROFILE I am an ever-growing GTM and Product Marketer with 8+ years of experience in the field, working in multiple different industries including Gaming and Tech, building companies from the ground up, and taking startups for Seed to Growth, driven by my passion for Brand Storytelling and Product Marketing. AREAS OF EXPERTISE • Ability to draft and implement comprehensive Brand, Product Marketing, and Go-To Market (GTM) Strategies across multiple domains • Ability to lead and manage crossfunctional Marketing and GTM teams • Ability to develop positioning, messaging, and brand narratives that resonate with target audiences • Ability to conduct market analysis on trends, customer insights, and competitive landscapes to inform strategy • Excellent Writing, and Storytelling skills for content development and brand communication • Strong expertise in Product Launch Strategies, including MVP rollouts and scaling Completed high education in Cairo university Law School English section. PROFESSIONAL ACTIVITIES WEB SUMMIT LISBON 2023 I represented my company at Websummit Lisbon, collaborating with JETRO, making meetings with important Japanese government ambassadors allowing for valuable networking and knowledge exchange on an international platform. SLUSH HELSINKI 2023 At SLUSH Helsinki 2023, I pitched to global tech investors and attended events hosted by marketing giants, amplifying our company's reach and network in the industry. GITEX DUBAI 2022 I exhibited at GITEX 2022 representing PieceX and had the privilege of participating and becoming a finalist in the Startup AI Innovator contest. EGYcon 2014 - 2018 Was a prominent founding member of the EGYcon team, working hand-in-hand with the owner of the event in publicizing it, creating commercials, advertisements, and making sure ticket sales reach our yearly target through the creative medium. INTERESTS PERSONAL INFO Date of Birth: 28th of November 1995 Address: 4065 Cranford Cir, San Jose E-mail Address:-Phone Number: (- I enjoy participating in cultural events and comic conventions; I find the diversity and craftsmanship portrayed in them astounding. I am thoroughly interested in the Gaming Industry, Western Cinema, Japanese Animation, Geekery, the Film and TV entertainment industry, and music. E X P E R I E N C E WORK SUMMARY HEAD OF GTM - PRODUCT MARKETING MANAGER ONE ACT JP Inc. | Jan 2024 – Present - Assisted the B2B JP-based startup build-up their portfolio and traction from scratch to 330k users, 120k transactions, at $1M revenue. - Was responsible for Product Marketing, Market Research, and Positioning. - Worked on rebuilding the Marketing pipeline and optimizing the funnel. - Represented the startup in Acceleration programs and pitch exhibitions in the US as well as worked on building the GTM Strategy and market penetration plan. - Worked in a Cross-functional Team Leadership role with design, product, and UI/UX teams for creative design and Brand Marketing Management for on-brand messaging. - Attended and Exhibited at worldwide events such as Websummit Lisbon, SLUSH Helsinki, and TechCrunch Disrupt. CONTENT MARKETING/COMMUNICATIONS MANAGER ONE ACT JP Inc. | December 2021 – December 2023 - Jumpstarted Marketing Team and build social media presence and branding concepts from scratch. - Spearheaded worldwide event attendance to pitch to investors and attract clientele. - Conducted Email Marketing Strategies and implementing them. - Followed up with Marketing Analytics: traffic, UA, clicks, and more. - Crafted impactful A/B Testing landing pages and offline material to drive conversion and engagement. - Conducted social media strategy tests, experimenting with various ad types and creatives. - Collaborated with influencers and PR firms to amplify brand presence and reach. - Ghostwrote publications for renowned media outlets, establishing thought leadership. CONTENT MARKETING LEAD El Mansour Development | June 2021 – December 2021 - Formulated concise one-month content marketing strategies, target audience research, and comprehensive plans for effective execution - Devised tailored strategies for maximizing impact across diverse social media platforms - Crafted compelling scripts to drive engagement and convey brand messaging in video commercials - Generated captivating content for both offline and digital marketing initiatives, as well as PR campaigns - Led the collaboration between the Design, Video, and Digital Marketing teams. CONTENT MARKETING SPECIALIST (REMOTE PROJECT) ServerHub | November 2020 – March 2021 - Crafted detailed one-month content marketing strategies tailored to target audiences for specific classified project. - Orchestrated and executed multifaceted strategies across various social media platforms for said project. - Spearheaded the development of engaging and persuasive content for the beta landing page. - Conducted comprehensive SEO analyses and optimizations for all content-related tasks, ensuring enhanced visibility and organic reach. CONTENT MARKETING CONSULTANT (FREELANCE PROJECT) ElSupplier.com | December 2019 – February 2020 - Managed all Content Marketing related tasks, creating a framework for their Content Marketing team to follow - Drafted full clear one-month Content Marketing Strategies - Implemented said strategy during the time and assisted the juniors of the team to implement it in the future - Wrote SEO Optimized articles in order to achieve Strategy Goals. E X P E R I E N C E DIGITAL CONTENT TEAM LEAD VisitnGo/TRYPS.TECH | December 2018 – September 2019 - Managed/reviewed the work of a team of 5 Content Editors/Writers - Worked on Business Development with suppliers and other businesses in the industry throughout the world - Wrote and Edited content on the travel-based B2C/B2B platforms. - Created the content of the B2B Web interface - Conducted SEO, Social Media management, and other digital marketing methods for the platform. BUSINESS/CRM HANDLER Smoke Cartel | February 2018 – August 2018 - Remotely dealt with all customer inquiries and issues for the American retail store - Conducted financial and business actions through Shopify - Created manuals for future training purposes - Wrote/edited product descriptions on the website VIDEOGAME CONTENT SPECIALIST Arlation | July 2017 – February 2018 - Expertly interpreted and localized diverse media content such as unreleased AAA Videogames and films for Arabic audiences. - Provided precise pre-release translations to major media studios. - Blended linguistic mastery and cultural understanding for authentic adaptation. - Bridged linguistic and cultural gaps, enriching global media experiences. - Participated in the VO Casting for AAA game projects to pick the right voice for different character roles. TRAVEL CUSTOMER SUPPORT/SALES Teleperformance - Expedia | June 2021 – December 2021 - Responded to calls from clients across Canada looking to purchase, change, or repurpose their travel agenda. - Was responsible for formulating all changes on the worldwide IATA system in order to help regulate flights and travelers. - Assisted customers with inquiries and collaborated with higher tiers in order to achieve the best satisfaction target and results. SALES/MARKETING REPRESENTATIVE GCC BrandRep | August 2015 – December 2015 - Did business development lead research and was responsible for conducting cold calls to explain our SEO services, - Assisted SMEs in North America to further market their companies through Search Engine Optimization (SEO) and Website Trafficking. - Conducted thorough Lead Analysis and worked hand-in-hand with our Sales team in the US.